Quote of the Day: Ian Schafer on YouTube Buzz Targeting
Media

Quote of the Day: Ian Schafer on YouTube Buzz Targeting

18y Zachary Rodgers

Quote of the Day: Ian Schafer on YouTube Buzz Targ...

"Isn’t advertising on the most pre-viral videos on YouTube (and using that as your inventory pool) sucking all of the demographic and contextual targe...

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Horan to Depart IAC, Join Goodmail as CEO
Media

Horan to Depart IAC, Join Goodmail as CEO

18y Fred Aun

Horan to Depart IAC, Join Goodmail as CEO

Peter Horan steps down as CEO of IAC Media & Advertising, which has seen significant upheaval of late. Read More...

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YouTube Offers Ad Placement in Soon-to-Be Popular Clips
Media

YouTube Offers Ad Placement in Soon-to-Be Popular Clips

18y Zachary Rodgers

YouTube Offers Ad Placement in Soon-to-Be Popular ...

Buzz targeting feature offers advertisers the ability to pair in-video ads with videos rising in popularity. Read More...

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Index Shows Ad Prices Decline 23 Percent in April
Media

Index Shows Ad Prices Decline 23 Percent in April

18y Douglas Quenqua

Index Shows Ad Prices Decline 23 Percent in April

Researchers suggest the drop is evidence the sagging U.S. economy is having an impact on the online advertising market Read More...

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Execs & Accounts: Quaker Oats, Nurun, Publicis New York
Media

Execs & Accounts: Quaker Oats, Nurun, Publicis New York

18y Zachary Rodgers

Execs & Accounts: Quaker Oats, Nurun, Publicis New...

Quaker Oats consolidates digital duties with Tribal DDB; Nurun hires North American president; Publicis New York creates integrated college readiness ...

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Entrepreneurs: Random Musings on Web's Past and Future
Media

Entrepreneurs: Random Musings on Web's Past and Future

18y Rebecca Lieb

Entrepreneurs: Random Musings on Web's Past and Fu...

A group of top tech entrepreneurs paneled in New York tonight Read More...

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FTC Clarifies Single Sender CAN-SPAM Rule
Media

FTC Clarifies Single Sender CAN-SPAM Rule

18y Kate Kaye

FTC Clarifies Single Sender CAN-SPAM Rule

The Federal Trade Commission amended four CAN-SPAM Act provisions Read More...

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Epic Intros View-Through-Like Metric
Media

Epic Intros View-Through-Like Metric

18y Kate Kaye

Epic Intros View-Through-Like Metric

You've heard of induced labor Read More

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Yahoo Political Ad Guy Moves to Westwood One
Media

Yahoo Political Ad Guy Moves to Westwood One

18y Kate Kaye

Yahoo Political Ad Guy Moves to Westwood One

It's official: Richard Kosinski, former VP of political advertising for Yahoo, is moving to Westwood One Read More...

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Quote of the Day: Monster.com Chief Sal Iannuzzi
Media

Quote of the Day: Monster.com Chief Sal Iannuzzi

18y Zachary Rodgers

Quote of the Day: Monster.com Chief Sal Iannuzzi

"I think the ad business has slowed down because we slowed it down Read More...

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NBCU Repurposes Health Video for New Digital Network
Media

NBCU Repurposes Health Video for New Digital Network

18y Fred Aun

NBCU Repurposes Health Video for New Digital Netwo...

Content on a new health network will be distributed by three existing sites. Read More...

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What Cablevision Deal for Newsday Could Mean for Local Ad Market
Media

What Cablevision Deal for Newsday Could Mean for Local Ad Market

18y Douglas Quenqua

What Cablevision Deal for Newsday Could Mean for L...

Newsday sites reached over 3.2 million monthly unique users, mostly in the New York area. Read More...

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Starcom Breathes Oxygen Into Campaign Media Planning
Media

Starcom Breathes Oxygen Into Campaign Media Planning

18y Enid Burns

Starcom Breathes Oxygen Into Campaign Media Planni...

Starcom collaborates with media intelligence and planning firm to measure media engagement with consumers. Read More...

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Radio One Partners With Hip Hop Site in Ad Deal
Media

Radio One Partners With Hip Hop Site in Ad Deal

18y Douglas Quenqua

Radio One Partners With Hip Hop Site in Ad Deal

Urban media specialist" teams up with "world's most dangerous site" to reach urban, African-American audiences online. Read More...

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Listen to Your Enemy
Media

Listen to Your Enemy

18y Harry Gold

Listen to Your Enemy

What you can learn from the other media agency. Read More

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Going Green on Screen
Media

Going Green on Screen

18y Andreas Roell

Going Green on Screen

Online marketers can use green-screened videos to show they are the experts and keep others off their advertising turf. Read More...

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Social Data Portability: Will It Affect Advertising?
Media

Social Data Portability: Will It Affect Advertising?

18y Zachary Rodgers

Social Data Portability: Will It Affect Advertisin...

Suddenly all the social networking majors are racing to see who can break down their own walls the fastest -- and in the case of Google, to make the s...

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Clear Channel Aims to Move Smaller Advertisers Online
Media

Clear Channel Aims to Move Smaller Advertisers Online

18y Douglas Quenqua

Clear Channel Aims to Move Smaller Advertisers Onl...

A pact with online production company StudioNow will help marketers of lesser means place video ads. Read More...

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U.K. Facebook Creatives Branded 'Illegal'
Media

U.K. Facebook Creatives Branded 'Illegal'

18y Jack Marshall

U.K. Facebook Creatives Branded 'Illegal'

A range of ads promoting credit and loan facilities on Facebook are in fact illegal, according to U.K Read More...

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Online Classified Ads, Another View
Media

Online Classified Ads, Another View

18y Anna Maria Virzi

Online Classified Ads, Another View

"Online Classifieds Have Grown Up," writes Brad Waller, VP, business and affiliate development of ePage, in response to my column that examines why mo...

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How One Advertiser Uses Microsoft Engagement Mapping
Media

How One Advertiser Uses Microsoft Engagement Mapping

18y Zachary Rodgers

How One Advertiser Uses Microsoft Engagement Mappi...

A new reporting tool gives display advertising its due. Read More...

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Execs & Accounts: Avenue A/Razorfish, Platform A, Blinxx
Media

Execs & Accounts: Avenue A/Razorfish, Platform A, Blinxx

18y Enid Burns

Execs & Accounts: Avenue A/Razorfish, Platform A, ...

Avenue A/Razorfish promotes Carlson in Chicago; Adtech signs global contract with .Fox; Blinxx staffs up in ad sales. Read More...

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Online Games Redefine Gaming
Media

Online Games Redefine Gaming

18y Kevin Carney

Online Games Redefine Gaming

As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming. Read More...

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Google's Mayer Talks Image Ads in Search
Media

Google's Mayer Talks Image Ads in Search

18y Enid Burns

Google's Mayer Talks Image Ads in Search

On Bloomberg Radio this week, Google Search exec Marissa Mayer was asked how Google justifies blowing off the $200 million per year the company claims...

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AdMission Sells Some Assets to Cobalt
Media

AdMission Sells Some Assets to Cobalt

18y Zachary Rodgers

AdMission Sells Some Assets to Cobalt

Post written by Fred Aun Read More

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FTC Airs Mobile Marketing's Dirty Laundry
Media

FTC Airs Mobile Marketing's Dirty Laundry

18y Enid Burns

FTC Airs Mobile Marketing's Dirty Laundry

A Federal Trade Commission town hall on mobile marketing examines privacy concerns over about location-based mobile advertising, improper disclosure o...

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Questions for David Goodman, CBS Radio's President of Digital Media
Media

Questions for David Goodman, CBS Radio's President of Digital Media

18y Kate Kaye

Questions for David Goodman, CBS Radio's President...

CBS Radio raised the curtain on its new Web radio and ad platform recently. Goodman fills you in on the details. Read More...

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