MLB.com catches baseball fans looking with a unique game calendar ad and sweepstakes for Paramount's upcoming Indiana Jones flick. Read More...
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View articleThe Web Analytics Association (WAA) elected its 2008/2009 board of directors Read More...
View articleWith the dust settling around Microsoft's abortive bid for Yahoo, one thing's quickly becoming clear: The self-destruction of this particular takeover...
View articleI had a blast at the Kelsey conference in Seattle last week Read More...
View articleIn conjunction with finalizing its Digital Video In-Stream Ad Format Guidelines , the Interactive Advertising Bureau has unveiled a compliance program...
View articleFox Interactive Media soon will launch a platform for creating CPM-based Web video and display ads sold through a bid system, for local advertisers. R...
View articleJason Krebs, David Payne team up on a start-up, operating in secrecy, that aims to remove inefficiencies from the display ad market. Read More...
View articleEuro RSCG wins Jaguar; Starcom names head of consumer context planning. Read More...
View articleBazaarVoice's service takes user-generated content -- such as comments and reviews -- and embeds them into display ads. Will marketers buy in? Read Mo...
View articleA newcomer brings a player capable of streaming high definition video on the Web. Read More...
View articleThe release of "GTA IV" and "Mario Kart Wii" last week points out why marketers should begin early conversations with game publishers to identify part...
View articleMicrosoft on Saturday withdrew its bid to acquire Yahoo, opting against raising its offer $5 billion more or pursuing a hostile takeover. Microsoft CE...
View articleBallmer cites concerns Yahoo will take actions that would make it undesirable to Microsoft. Read More...
View articleMicrosoft and Yahoo continue to negotiate heavily through the medium of the Wall Street Journal, forcing reporters Kevin Delaney, Matthew Karnitschnig...
View articleGoogle lined up nearly 70 artists, fashion designers, and other creative types to contribute art work for iGoogle pages Read More...
View articleYahoo wants to get Cars.com and other premium publishers into its new network and on its display system, and hints at a health vertical focus. Read Mo...
View articleVendors catering to mobile advertisers and publishers have developed analytics products in response to customer demand. Mobile ad network AdMob is the...
View articleDigital strategy group, headed up by Pete Blackshaw, to help businesses engage with social media. Read More...
View articleMicrosoft promotes Troberman; R/GA hires social media exec; Hyperfactory opens San Francisco office. Read More...
View articleUltimately, to change the media industries, we've got to change our universities. Read More...
View articleWho's downloading digital content over P2P networks and why? You might be surprised. Read More...
View articleSmall and mid-tier businesses have long gravitated towards direct response marketing like yellow pages ads and dedicated phone numbers on late night c...
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