Media executives at "The New Kings of Media" breakfast in NYC debated the future of user-generated content, including who will pay for the stuff. John...
View articleAs expected , Google has begun offering TV ad production and placement services to all AdWords advertisers Read More...
View articleLATimes.com and The Seattle Times Co. develop new features and products aimed at attracting local audiences plus local and regional ad dollars. Read M...
View articleAgency Draftfcb leverages Mixercast's social media marketing platform for tie-in with Tonight Show Read More...
View articleIntegration into DoubleClick's DART makes mobile segmentation emulate the Web. Read More...
View articleIn print media, readers can find advertiser information when they need it. Online, once it's gone, it's gone. Read More...
View articleA look at six interconnected entities and each one's distinct partners and roles. Read More...
View articleA day after Senator Barack Obama denounced his former pastor and his statements, a search for "rev Read More...
View articleIAC's media and advertising revenues enjoyed a Q1 boost thanks to the company's renewed ad partnership with Google Read More...
View articleCurbed Network, an urban real estate blog, takes possession of Gawker Media's Gridskipper travel blog tomorrow. On the phone with Curbed president Loc...
View articleThe MET in NY has a special exhibit right now Jeff Koons on the Roof , which possibly I can see a glimmer of from the roof of my building Read More...
View articleShouldn't marketing be more than just going through the motions? Over coffee the other day, one of the top e-mail consultants in the country told me a...
View articleThis in from Hitwise: Twitter, a social network/micro-blog, has seen traffic climb 60 percent over the past month. Hitwise puts Twitter's size into pe...
View articleExecs made the case AOL had finally set the stage for better ad growth. Read More...
View articleFirm will anonymously collect pricing data from agencies and clients, then use it to calculate an average CPM per site. Read More...
View articleTacoda's platform will replace Advertising.com's existing behavioral targeting technology. Read More...
View articleDeziel joins MediaCom's Beyond; Thomas is promoted at Euro RSCG; Agency.com names new creative director on Mars account. Read More...
View articleRockstar Games released the fourth installation in its Grand Theft Auto franchise today, an d the game's soft porn Web ads are popping up in some odd ...
View articleIts acquisitions of Digitas and Business Interactif last year helped boost Publicis' digital revenues to 18 percent of the total pie in Q1 as the hold...
View articleAdvertising network Adify is being acquired by Cox Enterprises for $300 million, the Associated Press is reporting Read More...
View articleWith purchase of two-year-old firm, Cox puts its faith in the continued health of the ad network and management space. Read More...
View articleSpending on online promotions could reach $22.8 billion over the next five years, predicts a new Borrell Associates report. Read More...
View articleWill a lack of standard ad formats hurt the fledging mobile ad sector, or will it encourage innovation? Read More...
View article&J, McDonalds, and Mattel are among launch sponsors of new digital platforms. Read More...
View articleOnce you develop friends and fans, don't give them the cold shoulder. Read More...
View articleThe challenges of advertising in this brand new channel and questions to ask of potential partners. Read More...
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