Company aims to set a standard for how conversational marketing is measured. Read More...
View articleLaura Desmond to act as CEO as SMG's Renetta McCann takes sabbatical; Avenue A/Razorfish names two new executives. Read More...
View articleThe Webby Awards , which honors excellence on the Internet, insists winners adhere to one simple rule when making an acceptance speech: Keep it to fiv...
View articleFor some time, people have ceased saying "it's the year of mobile." Instead, they offer up explanations as to why it isn't the year of mobile Read Mor...
View articleAt the Mobile Marketing Forum in New York, a panel was asked to describe what will be different one year from today Read More...
View articleWhen Google announced its acceptance of third party ad tags (finally) last month, there was a gaping hole where one of the largest ad management platf...
View articleHulu already has deals with 70 media partners that provide upwards of 700 TV and film titles Read More...
View articleApple introduces a faster, cheaper model with built-in GPS and makes way for blogging, e-commerce, and other mobile applications. Read More...
View articleThe Interactive Advertising Bureau looks to gain allies in a fight against proposed laws championed by privacy advocates. Read More...
View articleTeresi discusses the firm's strategy for its publisher partnerships and the state of its newspaper consortium deal. Read More...
View articleRevenue reaches $7.1 billion for the first three months of this year, an increase of 24 percent compared to Q1 2007. Learn what IDC predicts for the r...
View articleHow profiles, channels, widgets, chicklets, crowdsourcing, and more can fit into your marketing plan. Read More...
View articleAdditional ways advertisers can get traction from their online video. Read More...
View articleThis month's top search terms in 10 categories. Read More...
View articleMonster will lay off an undisclosed number of staffers as it moves to shut down Tickle, the quiz aggregator and social net it acquired in 2004 for abo...
View articleIn the wake of founder and longtime CEO Matt Freeman's departure, digital agency looks to foster greater teamwork between offices in 25 countries. Rea...
View articleAd format is latest to seek to boost viral pass-along. Read More...
View articleFree product brings firm closer to launching enhanced segmenting and buying tools. Read More...
View articleAKQA new work for Discovery's PlanetGreen.com; Omnicom's Prometheus wins Konami Digital's media responsibilities; Crocs launches video site. Read More...
View articleWill online games redefine gaming? Not everyone thinks so. Read More...
View articleOur friends over at Media Trust Company spotted a new Obama campaign ad creative on the Web, and it's all about unity Read More...
View articleIntegration will best serve advertisers with TV spots containing a Web-based call to action. Read More...
View articleTeresi discusses the firm's strategy for its publisher partnerships and the state of its newspaper consortium deal. Read More...
View articleHeavy lays off 20 percent; Omnicom forms interactive unit Flashlight Interactive; Read More...
View articleOnce you've identified corporate barriers to success, here are four tips to setting up a first-class team. Part of a series. Read More...
View articlePutting videos online may seem like a great idea but how will history judge us? Read More...
View articleThis month's top search terms in 10 categories. Read More...
View article