Four Tips for Setting Up a Centralized Web Marketing Team
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Four Tips for Setting Up a Centralized Web Marketing Team

18y Lee Huang

Four Tips for Setting Up a Centralized Web Marketi...

Pointers for consolidating digital functions in one unit. Part of a series. Read More...

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The Missing Element in Screen-Based Marketing
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The Missing Element in Screen-Based Marketing

18y Dorian Sweet

The Missing Element in Screen-Based Marketing

Someday screen-based interactivity will change every ad, every message, every video, and every way people know us or don't. Read More...

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So Long, Yahoo: Garlinghouse, Qi Lu, Flickr Founders Exit
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So Long, Yahoo: Garlinghouse, Qi Lu, Flickr Founders Exit

18y Zachary Rodgers

So Long, Yahoo: Garlinghouse, Qi Lu, Flickr Founde...

Yahoo's starting to resemble an anthill that's been bombed with firecrackers Read More...

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Did Your Phone Help Elect Bush/Cheney?
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Did Your Phone Help Elect Bush/Cheney?

18y Rebecca Lieb

Did Your Phone Help Elect Bush/Cheney?

With approval ratings for the current administration at all time record lows, Credo Mobile came up with this near-irresistible e-mail subject line. Th...

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Alibaba Aspires to Overtake the China Ad Market
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Alibaba Aspires to Overtake the China Ad Market

18y Enid Burns

Alibaba Aspires to Overtake the China Ad Market

Alibaba, known for its eBay-like online auction site in China, is apparently getting some traction for its free online auction service called Alimama....

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Yahoo, Google Prepare to Justify Their Deal in D.C.
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Yahoo, Google Prepare to Justify Their Deal in D.C.

18y Fred Aun

Yahoo, Google Prepare to Justify Their Deal in D.C...

Democrat and Republican Congressmen express concerns as Yang heads to Capitol Hill. Read More...

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Facing Mobile Talent Squeeze, Agencies Embrace Training
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Facing Mobile Talent Squeeze, Agencies Embrace Training

18y Enid Burns

Facing Mobile Talent Squeeze, Agencies Embrace Tra...

Nokia is latest to offer education programs to agencies and advertisers. Read More...

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San Diego Paper Mulls Digital Plans after Web Exec Layoffs
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San Diego Paper Mulls Digital Plans after Web Exec Layoffs

18y Kate Kaye

San Diego Paper Mulls Digital Plans after Web Exec...

After dropping its top interactive execs, San Diego Union Tribune still fights the same industry-wide battle to counteract print revenue declines and ...

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Crispin Acquires Digital Agency Texturemedia
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Crispin Acquires Digital Agency Texturemedia

18y Zachary Rodgers

Crispin Acquires Digital Agency Texturemedia

Boulder-based texturemedia offers digital consulting, digital marketing, and site development services. Read More...

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The Future of Measuring Ad Success
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The Future of Measuring Ad Success

18y Tessa Wegert

The Future of Measuring Ad Success

A good number of today's ad campaigns don't have much need for a banner click. It's time we stop living in the past. Read More...

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MySpace Redesign: First Takeover Ad is for The Dark Knight
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MySpace Redesign: First Takeover Ad is for The Dark Knight

18y Zachary Rodgers

MySpace Redesign: First Takeover Ad is for The Dar...

Batman's been made over so many times, in comics, TV and film, that the character is now defined by reinvention Read More...

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Yahoo Sales "Hiring Aggressively" Amidst Freeze Rumors
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Yahoo Sales "Hiring Aggressively" Amidst Freeze Rumors

18y Kate Kaye

Yahoo Sales "Hiring Aggressively" Amidst Freeze Ru...

As rumors of a Yahoo hiring freeze soar , the company's SVP North American Sales David Karnstedt told the crowd at today's William Blair and Company's...

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With Acquisition, Microsoft Gains Interactive TV Ad Foothold
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With Acquisition, Microsoft Gains Interactive TV Ad Foothold

18y Fred Aun

With Acquisition, Microsoft Gains Interactive TV A...

Deal could enable mingling of behavioral data for TV and Web. Read More...

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IAB Ad Revenue Report Shows Mixed Trends
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IAB Ad Revenue Report Shows Mixed Trends

18y Anna Maria Virzi

IAB Ad Revenue Report Shows Mixed Trends

Report shows a slight dip in revenue from preceding three months and a year-over-year increase. Could the economic slowdown be taking its toll? Read M...

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Yahoo Expands its Mobile Presence in Asia
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Yahoo Expands its Mobile Presence in Asia

18y Enid Burns

Yahoo Expands its Mobile Presence in Asia

Multiple deals put oneSearch on the decks of five more APAC carriers, and display ads on two mobile operators. Read More...

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Index Suggests Ad Prices Stabilized in May
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Index Suggests Ad Prices Stabilized in May

18y Douglas Quenqua

Index Suggests Ad Prices Stabilized in May

Latest index report offers some evidence social network inventory may be commanding a slightly higher price. Read More...

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Execs & Accounts: Quattro Wireless, Kudzu.com, Ralph Lauren
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Execs & Accounts: Quattro Wireless, Kudzu.com, Ralph Lauren

18y Enid Burns

Execs & Accounts: Quattro Wireless, Kudzu.com, Ral...

Response Media wins Cox Enterprises account for integrated marketing, while Quattro Wireless is working with Cox Newspapers to create mobile editions....

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SignOn San Diego Could Join Yahoo
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SignOn San Diego Could Join Yahoo

18y Kate Kaye

SignOn San Diego Could Join Yahoo

I had a great chat with Mark Davis, VP Strategy at San Diego Union Tribune this afternoon Read More...

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Brightcove Promises More Video Inventory Through New Platform
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Brightcove Promises More Video Inventory Through New Platform

18y Kate Kaye

Brightcove Promises More Video Inventory Through N...

Brightcove has launched the latest version of its video player, which could result in more ad inventory for publishers using it Read More...

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MySpace Anti-Spam Machine Whacks Another Mole
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MySpace Anti-Spam Machine Whacks Another Mole

18y Zachary Rodgers

MySpace Anti-Spam Machine Whacks Another Mole

MySpace claimed another legal victory yesterday in its offensive against spammers, which ClickZ covered in depth last month Read More...

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Nielsen Sees Moderate Q1 Online Ad Growth, Led by Search
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Nielsen Sees Moderate Q1 Online Ad Growth, Led by Search

18y Fred Aun

Nielsen Sees Moderate Q1 Online Ad Growth, Led by ...

Combined search and display advertising grew 15 percent. Read More...

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Yahoo Faces Fresh Brain Drain
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Yahoo Faces Fresh Brain Drain

18y Zachary Rodgers

Yahoo Faces Fresh Brain Drain

Exec departures come amid rumors of a forced slow-down in hiring to boost company performance. Read More...

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Microsoft Taps YuMe to Handle Remnant Video Inventory Online
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Microsoft Taps YuMe to Handle Remnant Video Inventory Online

18y Douglas Quenqua

Microsoft Taps YuMe to Handle Remnant Video Invent...

Deal allows YuMe to package and sell unsold video through its network of channels. Read More...

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Serving Relevant Ads to International Visitors
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Serving Relevant Ads to International Visitors

18y Hollis Thomases

Serving Relevant Ads to International Visitors

A startup promises to serve relevant ads to international visitors. Does it work? Read More...

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Keep Bad TV Ad Practices off the Web
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Keep Bad TV Ad Practices off the Web

18y Christine Beardsell

Keep Bad TV Ad Practices off the Web

Predictability and technology conspire against a 50-year tradition. Read More...

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Average Search CPC Data by Category for May 2008
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Average Search CPC Data by Category for May 2008

18y rumo

Average Search CPC Data by Category for May 2008

Cost-per-click data by vertical category in search in the U.S. Read More...

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Yahoo-Google Confounds Digerati, Marketers Universally Miserable
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Yahoo-Google Confounds Digerati, Marketers Universally Miserable

18y Zachary Rodgers

Yahoo-Google Confounds Digerati, Marketers Univers...

One hundred hours later, opinion makers still can't agree on whether Yahoo's search ads deal with Google was a brilliant move long overdue or the begi...

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