French advertising group Publicis is experiencing strong growth in interactive, according to its CEO Maurice Levy. In an interview with French busines...
View articleIndustry needs online revenue to shine. Instead, growth has slowed. Read More...
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View articleCritical Mass signs AutoTrader.com; Digitas executive Dean Whitney leaves to join Garfield Group; Avenue A/Razorfish continues promotion spree. Read M...
View articleWill iPhone, the DS, or another device win the handheld gaming system race? One thing's certain: marketers have the chance to reach their consumers in...
View articleOver the weekend, a Google search for "iPhone applications" turned up an assortment of sponsored links. Google Mobile appeared as the top sponsored li...
View articleThe deal, a painful concession after spurning Microsoft's bid, could generate as much as $450 million in operating cash flow for Yahoo in the first ye...
View articleDenuo SVP Todd Krieger today joins ClickZ's roster of Experts, providing insights into the evolution of video content creation, distribution, and mone...
View articleSony SVP discusses how ads in PlayStation 3 will be sold. Read More...
View articleCBS-owned music service creates multimedia integration for car maker. Read More...
View articleEuro RSCG's integrated model wins new business, Omnicom's Critical Mass appoints a new creative director, and Avenue A | Razorfish promotes three in P...
View articleDo the math. The very real costs of delivering content to the customer can be borne by venture capitalists or other subsidies for only so long. What's...
View articleIf your content isn't immediately online because you're waiting for perfection, get over yourself. Read More...
View articleMicrosoft no longer wants a comprehensive deal, while Yahoo rejected a search-only sale. Read More...
View articleYahoo may eventually merge its industry leading exchange with its nascent ad management platform. Read More...
View articleAs the do-it-yourself display ad phenomenon gains ground, a MySpace platform originally planned for launch early this year remains in beta testing. Re...
View articleDigital heavy network includes OMG Digital, Critical Mass and Javelin Direct groups. Read More...
View articleGoogle's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season win...
View articleA ruse designed to demonstrate the power of Philadelphia's newspaper advertising did media buyers a favor. Learn why. Read More...
View articleA mobile gaming company takes advantage of the cell phone's most basic and simplest features. Read More...
View articleIf the mobile Web is following in the footsteps of the Internet, then Go2 Mobile's announcement today that it's begun offering animated mobile banner ...
View articleThe European Union still could intervene in the use of a controversial ad-targeting technology by U.K Read More...
View articleTNS report provides some of the first evidence online advertising is hurt by macro-economic woes. Read More...
View articleFormer Digitas exec Cella Irvine will take reins at About Group. Read More...
View articleFormer Yahoo ad sales chief Wenda Harris Millard will share the Martha Stewart Living Omnimedia CEO role with co-CEO Robin Marino. Read More...
View articleFollowing the self-serve ad trend among publishers, NYTimes.com hopes its new display ad system will attract small and mid-sized businesses. Read More...
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