Visa worked with OMD and AKQA to create a Facebook app, and will give $100 in ad credit to those who install it. Read More...
View articleCreation of VivaKi marks first reorg since Digitas acquisition; Laura Lang to lead Digitas as Kenny goes to new unit. Read More...
View articleEffort reprises Social Ads feature introduced by Facebook last November. Read More...
View articleThe way viewers seek information on different types of TV shows could help advertisers assess ad strategy. Read More...
View articleAdvertisers can now make use of video while collecting information from interested users. Read More...
View articleAvenue A | Razorfish promotes in Seattle; Sapient Scores Euro RSCG 4D's Barratt; AdGooroo Hires DoubleClicker Read More...
View articleIn his presentation at the ARF Measurement conference yesterday, Wayne Lin, business product manager at Google, stuck mainly to what the company had a...
View articleCompany is expected to announce a product competing with Quantcast, comScore, and others, but may have catching up to do. Read More...
View articleThe pool of seasoned mobile marketing pros is more of a puddle; agencies are learning to settle for less. Read More...
View articleRecruitment offerings are part of trend toward easy creation of ad campaigns. Read More...
View articleFormer FIM exec Michael Stoeckel to manage new online and cross-over operations. Read More...
View articleThe industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links. Read More...
View articleSome best practices to follow before developing and deploying these portable advertisements. Read More...
View articleBest practices for planning a multicultural campaign to reach emerging ethnic groups in the United States. Read More...
View articleLast fall reports of a G-Phone were quelled with the announcement of Android, an open source operating system that would run across all carrier networ...
View articlePost written by Kate Kaye Yahoo HotJobs and Monster each see promise in distributing recruitment listings via display ad units Read More...
View articleThis week, ClickZ editors will be speaking at three events in New York and Boston. At 212, New York's Interactive Advertising Club, I'm moderating a d...
View articleSo-called "audience cubes" divide network inventory for all 26 IAC sites into nine demographic categories. Read More...
View articleFirm decides AdWords has gotten too expensive and generates too few actual leads. Read More...
View articleAutomaker promoted its new XF sedan through a targeted mobile campaign on Yahoo -- six months before the car hit the showroom. Read More...
View articleDemand Media launches Livestrong.com for Lance Armstrong Foundation; David Shulman is tapped to head IMC's New York office. Read More...
View articleLessons marketers can learn from the game industry's transition from retail to e-tail. Read More...
View articleFollowing recent instances of ad misplacement involving major U.K Read More...
View articleIt's been fully 10 months since the last reorg from Yahoo, a company that shakes up its executive ranks almost as often as chronic reshuffler Microsof...
View articleAegis Group has added a new international outpost to Isobar's iProspect search marketing unit Read More...
View articleJeff Hirsch, who joined in 2006 from ValueClick, will step up to run the company. Read More...
View articleClickable hires seven execs, 5th Finger runs a mobile campaign for the Zune on MSN, and MRM Worldwide hires a managing director to lead the New York o...
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