Google and Seth MacFarlane: YouTube-Plus, Banner Ad Band-Aid or What?
Media

Google and Seth MacFarlane: YouTube-Plus, Banner Ad Band-Aid or What?

18y Zachary Rodgers

Google and Seth MacFarlane: YouTube-Plus, Banner A...

Google's deal to distribute a new series from "Family Guy" creator Seth MacFarlane on its AdSense network is nothing new Read More...

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Redrum Returns!
Media

Redrum Returns!

18y Rebecca Lieb

Redrum Returns!

Y'all have been asking for it, but it just didn't seem right to throw another Redrum Tuesday with co-foundress Dana Todd in Left Coast exile. Problem ...

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About.com and ExpoTV Let Audiences Guide Them to Ad Sales
Media

About.com and ExpoTV Let Audiences Guide Them to Ad Sales

18y Kate Kaye

About.com and ExpoTV Let Audiences Guide Them to A...

About.com is informing ad campaigns by tapping its guides' audience knowledge, while Expo TV will offer advertisers the ability to communicate with an...

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Another ISP Delays Using Behavioral Targeting System
Media

Another ISP Delays Using Behavioral Targeting System

18y Zachary Rodgers

Another ISP Delays Using Behavioral Targeting Syst...

CenturyTel decision is latest blow to NebuAd. Read More...

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Forecast: Advertisers to Continue Shift to Online
Media

Forecast: Advertisers to Continue Shift to Online

18y Douglas Quenqua

Forecast: Advertisers to Continue Shift to Online

ZenithOptimedia's updated projections suggest credit crisis limits growth in global ad spending across all media to 3.5 percent, while Internet and ou...

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Execs & Accounts: CBS, Agency.com, Noah Brier
Media

Execs & Accounts: CBS, Agency.com, Noah Brier

18y Zachary Rodgers

Execs & Accounts: CBS, Agency.com, Noah Brier

CBS names Quincy Smith head of CBS Interactive as it closes CNET acquisition; Agency.com rehires Barry Goldberg. Read More...

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A Vacation Challenge to Ad People: Unwire!
Media

A Vacation Challenge to Ad People: Unwire!

18y Hollis Thomases

A Vacation Challenge to Ad People: Unwire!

Marketers are busier than ever, and the work's never done. Here are six tips on how to enjoy an unwired vacation. Read More...

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How a Digital Studio Connects With the Youth Market
Media

How a Digital Studio Connects With the Youth Market

18y Christine Beardsell

How a Digital Studio Connects With the Youth Marke...

Vimby has developed a network of 75 filmmakers around the country that focus on young and hip subcultures. Learn how advertisers fit into the mix. Rea...

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IAB Prepares to Sharpen Self-Regulatory Fangs
Media

IAB Prepares to Sharpen Self-Regulatory Fangs

18y Kate Kaye

IAB Prepares to Sharpen Self-Regulatory Fangs

As its chief hits Congressional hearings and its D.C. office adds a new attorney, the IAB determines whether to enforce standards and guidelines invol...

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As New Car Sales Slide, Audience for Automotive Video Online Booms
Media

As New Car Sales Slide, Audience for Automotive Video Online Booms

18y Douglas Quenqua

As New Car Sales Slide, Audience for Automotive Vi...

Google study finds consumers are increasingly using online video to shop for vehicles despite an overall slowdown in auto sales. Read More...

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Nike Hopes Video Widget Effort Will Give Legs to Soccer Campaign
Media

Nike Hopes Video Widget Effort Will Give Legs to Soccer Campaign

18y Fred Aun

Nike Hopes Video Widget Effort Will Give Legs to S...

Campaign was created by AKQA and distributed by Mindshare with technology from Eyeblaster. Read More...

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Execs & Accounts: Tremor Media, Converse, Toyota
Media

Execs & Accounts: Tremor Media, Converse, Toyota

18y Zachary Rodgers

Execs & Accounts: Tremor Media, Converse, Toyota

Tremor opens offices in Toronto, Detroit and Atlanta; Anomaly creates innovative campaign for Converse. Read More...

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How Virtual Game Play Becomes Reality for Consumers
Media

How Virtual Game Play Becomes Reality for Consumers

18y Matt Story

How Virtual Game Play Becomes Reality for Consumer...

Alternate reality games are a great way to engage consumers with your brand assets. Four tips for running an ARG campaign. Read More...

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IAB Membership Extended Way Beyond Publishers
Media

IAB Membership Extended Way Beyond Publishers

18y Kate Kaye

IAB Membership Extended Way Beyond Publishers

Perusing the Interactive Advertising Bureau's membership pages, I came across a host of companies I was surprised to see, including several non-publis...

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Advocacy Groups Coalesce to Fight NebuAd
Media

Advocacy Groups Coalesce to Fight NebuAd

18y Zachary Rodgers

Advocacy Groups Coalesce to Fight NebuAd

The behavioral ad firm lost a major ISP partner this week amid claims it violates privacy and Web standards. Now several disparate advocacy groups are...

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Execs & Accounts: Webster Bank, CDW, iCrossing
Media

Execs & Accounts: Webster Bank, CDW, iCrossing

18y Zachary Rodgers

Execs & Accounts: Webster Bank, CDW, iCrossing

Horizon creates campaign for Webster Bank; CDW taps Sendtec; iCrossing to work with Pluck. Read More...

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Weezer vs. Ben Stiller
Media

Weezer vs. Ben Stiller

18y Todd Krieger

Weezer vs. Ben Stiller

How the YouTube superstars beat Hollywood at its own game. Read More

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All Hail Individuated Media
Media

All Hail Individuated Media

18y Vin Crosbie

All Hail Individuated Media

How would you describe a medium in which each individual receives content that differs from other individuals -- and each person has control of select...

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Yahoo Reorg Is Official, Sales Chief Schneider to Lead U.S. Unit
Media

Yahoo Reorg Is Official, Sales Chief Schneider to Lead U.S. Unit

18y Zachary Rodgers

Yahoo Reorg Is Official, Sales Chief Schneider to ...

Updated: Global Partner Solutions unit is dissolved with creation of new U.S. division. Read More...

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Political Conference Message Applies to Web Marketers, Too
Media

Political Conference Message Applies to Web Marketers, Too

18y Kate Kaye

Political Conference Message Applies to Web Market...

This week's Personal Democracy Forum , the annual conference dedicated to exploring the convergence of politics and technology, was its usual confluen...

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NBC to Offer Show-Specific Data on Streamed Content
Media

NBC to Offer Show-Specific Data on Streamed Content

18y Zachary Rodgers

NBC to Offer Show-Specific Data on Streamed Conten...

NBC Digital Entertainment will begin offering demographic data on individual shows streamed on its site Read More...

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Happiness is Local Online Video, Says Kelsey Group
Media

Happiness is Local Online Video, Says Kelsey Group

18y Fred Aun

Happiness is Local Online Video, Says Kelsey Group

Researcher predicts local online video ad revenue will grow at a compound annual growth rate of 168 percent through 2012. Read More...

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Execs & Accounts: Digitas, Ogilvy, Google
Media

Execs & Accounts: Digitas, Ogilvy, Google

18y Zachary Rodgers

Execs & Accounts: Digitas, Ogilvy, Google

Laura Lang takes Digitas reins from CEO Kenny; Ogilvy adds execs in New York; Carat hires group creative director; Google names CFO Read More...

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The Ad Industry Boom: How Reps Can Profit
Media

The Ad Industry Boom: How Reps Can Profit

18y Tessa Wegert

The Ad Industry Boom: How Reps Can Profit

This promises to be the busiest time digital advertising has seen yet. What we can do to ensure we all profit from this industry boom. Part one of two...

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Crowd Participation in Mobile Marketing
Media

Crowd Participation in Mobile Marketing

18y Courtney Acuff

Crowd Participation in Mobile Marketing

Are you educating less-than-savvy mobile users on how to participate in your mobile conversation? Read More...

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Broadband Draws Entertainment Traffic
Data insights

Broadband Draws Entertainment Traffic

18y Enid Burns

Broadband Draws Entertainment Traffic

Summer heightens Internet use and increases consumption of entertainment-related content. Read More...

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Sarah Fay, the Real Deal
Media

Sarah Fay, the Real Deal

18y Anna Maria Virzi

Sarah Fay, the Real Deal

Sarah Fay, the chief executive of Aegis Media North America is described as smart, brave, and the most powerful woman in advertising Read More...

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