Every week, we bring you a round-up of the hottest stories from the last seven days: Essential reading for the digital marketing world. This week we'v...
View articleMillennials may not be as mobile-savvy as we had previously thought. A recent YouGov poll revealed that 15% of Britain’s 18-34 year-olds who own a sma...
View articleMicrosoft has launched 'Send', a new email-based messaging app designed for speed with “no signatures, subject lines, or salutations required." Read M...
View article"Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile a...
View articleTwitter's newly launched event calendar will make it easier for brands to plan ahead for advertising pushes around important dates, the social media s...
View articleWondering what marketing will look like in 2020? Here six visionaries pick the trends reshaping the industry. Read More...
View articleEarlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Read More...
View articleToday, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K. Read More...
View articleOn Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white spa...
View articleSony Pictures Animations - following a bidding war with other companies - has forked out a seven figure sum for the rights to turn emoji icons into an...
View articleThe proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consume...
View articleNew data indicates that quarterly global spend on Facebook advertising has grown 114% year on year, with 63% of Facebook ad budgets directed towards m...
View articleTwitter has apologised for throwing a frat-themed party at the company’s San Francisco headquarters. Read More...
View articleConflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Read More...
View articleTech giant Huawei has announced an increase in smartphone sales of 36% in the first half of the year. The company’s overall revenue has grown 30% to £...
View articleFacebook has introduced a number of new features to help advertisers and publishers control who sees their videos. Read More...
View articleAfter Apple failed to sell as many iPhones in its third quarter as analysts had hoped, more than $66bn of Apple’s value has been wiped due to fear tha...
View articleA recent survey of consumer perceptions of innovative tech brands found that identification with brands and innovation has broadened. This year, seven...
View articleAPAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Read More...
View articleThe Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and und...
View articleAmazon’s first-ever Prime Day failed to overtake Black Friday as the preferred shopping day of the year, according to data from ad tech firm Magnetic....
View articleIn this Q+A, YouTube-partner Pixability's CTO talks about the popularity of brands on YouTube and the strategies the successful ones are employing. Re...
View articleYesterday’s hacking of Ashley Madison, the OK Cupid of extramarital affairs, may have put the personal information and sexual preferences of the sites...
View articleToo many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to main...
View articleA new report by Google and Pixability found that the average spend of the top 100 advertisers on YouTube is up a whopping 60%, and the number of adver...
View articleFacebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online m...
View articleSince so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to o...
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