A Quarter of Fortune 500s Authenticate E-Mail
Media

A Quarter of Fortune 500s Authenticate E-Mail

19y Rebecca Lieb

A Quarter of Fortune 500s Authenticate E-Mail

The Authentication and Online Trust Alliance (AOTA) just announced a quarter of Fortune 500 companies now authenticate their e-mail and domains, an im...

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Online Ad Spending Hits $4.8 Billion in Q4 2006
Media

Online Ad Spending Hits $4.8 Billion in Q4 2006

19y Kate Kaye

Online Ad Spending Hits $4.8 Billion in Q4 2006

The IAB and PricewaterhouseCoopers expect total 2006 revenues to reach $16.8 billion. Read More...

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IYP Growth Rate to Surpass Local Search Through 2011
Media

IYP Growth Rate to Surpass Local Search Through 2011

19y Kate Kaye

IYP Growth Rate to Surpass Local Search Through 20...

A Kelsey Group report predicts IYP sites will be forceful contenders in the directories game, because of their increasing search mettle and entrenched...

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McDonald's Targets the Morning Impaired in Java Push
Media

McDonald's Targets the Morning Impaired in Java Push

19y Matthew G. Nelson

McDonald's Targets the Morning Impaired in Java Pu...

The fast food giant taps Tribal DBB, Moroch and Inspire for multimedia coffee promotions. Read More...

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Execs & Accounts for March 7, 2007
Media

Execs & Accounts for March 7, 2007

19y Matthew G. Nelson

Execs & Accounts for March 7, 2007

Irving retires from Microsoft; Herratti named Citysearch president; Unica grabs WebSideStory exec. Read More...

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Avenue A / Razorfish Snaps Up French Agency
Media

Avenue A / Razorfish Snaps Up French Agency

19y Fred Aun

Avenue A / Razorfish Snaps Up French Agency

The aQuantive unit pays $7.9 million in cash to acquire Duke, which has offices in Paris and London. Read More...

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Rrrredrum Rrrreminder
Media

Rrrredrum Rrrreminder

19y Rebecca Lieb

Rrrredrum Rrrreminder

It's going to be about the coldest night of the year here in Gotham, and that just calls for a show of interactive marketer fortitude. So don't forget...

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TurnHere Flicks on TripAdvisor
Media

TurnHere Flicks on TripAdvisor

19y Kate Kaye

TurnHere Flicks on TripAdvisor

Local short Web film producer, TurnHere scored a nice distribution deal with TripAdvisor, allowing them to include 400 TurnHere films in a video galle...

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Broadcast Interactive Media Enables CGM for Local TV Sites
Media

Broadcast Interactive Media Enables CGM for Local TV Sites

19y Kate Kaye

Broadcast Interactive Media Enables CGM for Local ...

TV stations are lagging behind their local newspaper competitors online, and believe it or not, in some markets the newspapers have 'em beat when it c...

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NewsFlash: Google Reckless on Copyright
Media

NewsFlash: Google Reckless on Copyright

19y Zachary Rodgers

NewsFlash: Google Reckless on Copyright

Perhaps smelling blood in the wake of recent setbacks rival Google has suffered regarding its infringing use of video and news headlines on YouTube an...

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EEC: Better E-Mail Reporting, Standards Needed
Media

EEC: Better E-Mail Reporting, Standards Needed

19y Enid Burns

EEC: Better E-Mail Reporting, Standards Needed

A white paper from the E-mail Experience Council finds discrepancies in how ESPs present e-mail metrics. Read More...

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ManiaTV Goes Extra Mile for Jeep and Indie Folk Artist
Media

ManiaTV Goes Extra Mile for Jeep and Indie Folk Artist

19y Kate Kaye

ManiaTV Goes Extra Mile for Jeep and Indie Folk Ar...

Starting yesterday, footage of pop folk artist Coles Whalen en route in a Jeep to the South by Southwest indie music fest are being shown during Mania...

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Questions for Attik's VP of Interactive Media
Media

Questions for Attik's VP of Interactive Media

19y Matthew G. Nelson

Questions for Attik's VP of Interactive Media

Justin Smith talks with ClickZ about the ever-higher bar for rich brand experiences and what it takes to please a Fortune 500 client on an 'edgy' camp...

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Blog Monitoring Service Analyzes Tribal Interests
Media

Blog Monitoring Service Analyzes Tribal Interests

19y Zachary Rodgers

Blog Monitoring Service Analyzes Tribal Interests

At the outset, Umbria's Tribe Analysis reports will be client-specific, but the goal is to create syndicated packages. Read More...

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Keep Your Media Reps Close
Media

Keep Your Media Reps Close

19y Harry Gold

Keep Your Media Reps Close

Two secrets to working with media reps and getting them to make your goals their own. Read More...

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ClickZ Specifics:Video Comes to San Francisco
Media

ClickZ Specifics:Video Comes to San Francisco

19y Rebecca Lieb

ClickZ Specifics:Video Comes to San Francisco

Last summer, ClickZ ran the first conference dedicated solely to the topic of interactive video advertising Read More...

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1040EZ-E: YouTube Contests Getting All Up in Your Tax Forms
Media

1040EZ-E: YouTube Contests Getting All Up in Your Tax Forms

19y Zachary Rodgers

1040EZ-E: YouTube Contests Getting All Up in Your ...

Hey look, it's an advertising battle for the YouTube age. Two online tax services, TurboTax and TaxCut Online, have launched dueling video contests on...

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Start-Up Aims to Improve Ad Targeting for Online Video Content
Media

Start-Up Aims to Improve Ad Targeting for Online Video Content

19y Enid Burns

Start-Up Aims to Improve Ad Targeting for Online V...

YuMe Networks filters consumer-generated video to serve targeted ads in video and banner ads. Read More...

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Execs & Accounts for March 5, 2007
Media

Execs & Accounts for March 5, 2007

19y Matthew G. Nelson

Execs & Accounts for March 5, 2007

Hearst taps Maven to power 14 video channels; Reply promotes two to VP; Epsilon hires Tim O'Leary as SVP of tech solutions. Read More...

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As March Madness Games Go Online, Advertisers Follow
Media

As March Madness Games Go Online, Advertisers Follow

19y Matthew G. Nelson

As March Madness Games Go Online, Advertisers Foll...

Basketball tournaments are increasingly streamed online, allowing even smaller colleges to reach out to alumni and fans. Read More...

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IBM Creates Documentaries for Digital Channels
Media

IBM Creates Documentaries for Digital Channels

19y Enid Burns

IBM Creates Documentaries for Digital Channels

Ogilvy has created a series of documentary-style videos to let IBM's customers do the talking. Read More...

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Neo@Ogilvy Buys Search Firm
Media

Neo@Ogilvy Buys Search Firm

19y Michelle Paolillo

Neo@Ogilvy Buys Search Firm

Ogilvy's digital and direct unit acquires Global Strategies International for an undisclosed sum. Read More...

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The British Are Coming! To YouTube!
Media

The British Are Coming! To YouTube!

19y Kate Kaye

The British Are Coming! To YouTube!

Man, YouTube used to be so hip and lawless Read More

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Onion to Unveil Historical Video Treasure Trove
Media

Onion to Unveil Historical Video Treasure Trove

19y Kate Kaye

Onion to Unveil Historical Video Treasure Trove

It had to happen Read More

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Mobile Content Usage is Higher in Developing Countries
Data insights

Mobile Content Usage is Higher in Developing Countries

19y Enid Burns

Mobile Content Usage is Higher in Developing Count...

Third World country mobile users are more content and feature focused than their counterparts in developed countries. Read More...

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Verizon Adds Live TV to Mobile Offerings
Media

Verizon Adds Live TV to Mobile Offerings

19y Kate Kaye

Verizon Adds Live TV to Mobile Offerings

UPDATE: The service features eight channels from TV broadcasters including CBS, ESPN and MTV. Read More...

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Execs & Accounts for March 2, 2007
Media

Execs & Accounts for March 2, 2007

19y Matthew G. Nelson

Execs & Accounts for March 2, 2007

Del Monte hungry for Maiden Lane; Gorilla Nation promotes six; Bazaarvoice opens for business in London. Read More...

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