Geotargeting in AT&T's Monster Branding Effort
Media

Geotargeting in AT&T's Monster Branding Effort

20y Zachary Rodgers

Geotargeting in AT&T's Monster Branding Effort

AT&T's massive 2006 brand campaign includes locally-targeted online ads in 24 markets Read More...

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So This Is Super Bowl Advertising!
Media

So This Is Super Bowl Advertising!

20y Rebecca Lieb

So This Is Super Bowl Advertising!

I've never watched a Super Bowl and I never will watch a Super Bowl Read More...

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Responsys Acquires Marketing Services Firm
Media

Responsys Acquires Marketing Services Firm

20y Kevin Newcomb

Responsys Acquires Marketing Services Firm

The addition of Inbox Marketing will increase the breadth and depth of Responsys' professional services capabilities. Read More...

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'Sopranos' Sponsor AOL Super Bowl Ad Gallery
Media

'Sopranos' Sponsor AOL Super Bowl Ad Gallery

20y Kevin Newcomb

'Sopranos' Sponsor AOL Super Bowl Ad Gallery

Visitors can vote for their favorite ad of this year and all time. Read More...

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Execs & Accounts for February 3, 2006
Media

Execs & Accounts for February 3, 2006

20y Zachary Rodgers

Execs & Accounts for February 3, 2006

John Battelle's FM Publishing to represent Digg.com, A VC; IAB names Draizen as SVP, GM. Read More...

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eMusic Calls on Music Legends for Integrated Campaign
Media

eMusic Calls on Music Legends for Integrated Campaign

20y Enid Burns

eMusic Calls on Music Legends for Integrated Campa...

Download site eMusic will launch a multi-channel online campaign using music greats and new artists to drive new users to its site. Read More...

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Coremetrics Founder Hurt in 'Bazaar' WOM Venture
Media

Coremetrics Founder Hurt in 'Bazaar' WOM Venture

20y Pamela Parker

Coremetrics Founder Hurt in 'Bazaar' WOM Venture

CompUSA, PETCO and Golfsmith are initial clients. Read More...

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The Rich Media Measurement Gap
Media

The Rich Media Measurement Gap

20y Dorian Sweet

The Rich Media Measurement Gap

With the onslaught of online video, should we bother measuring interactions? Read More...

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Everything's Contextual
Media

Everything's Contextual

20y Pamela Parker

Everything's Contextual

Was scanning through my Google Gmail spam folder the other day and noted.. Read More...

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Miller's Animal Auditions
Media

Miller's Animal Auditions

20y Zachary Rodgers

Miller's Animal Auditions

Not sure if it's the lingering effects of lunch or the lazy ramblings of these CGI-cloaked working actors, but watching Miller's animal audition video...

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Skype Asks, How'd the Call Go?
Media

Skype Asks, How'd the Call Go?

20y Rebecca Lieb

Skype Asks, How'd the Call Go?

We've started using Skype here at ClickZ HQ Read More

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McDonald's Anti-Advergame
Media

McDonald's Anti-Advergame

20y Rebecca Lieb

McDonald's Anti-Advergame

CGM meets gaming Read More

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WebSideStory Buys Visual Sciences
Media

WebSideStory Buys Visual Sciences

20y Kevin Newcomb

WebSideStory Buys Visual Sciences

The much smaller Web analytics vendor brings high-end capabilities and established government relationships to WebSideStory. Read More...

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Ad-Supported Mobile Video Deals Underway
Media

Ad-Supported Mobile Video Deals Underway

20y Enid Burns

Ad-Supported Mobile Video Deals Underway

Starcom is testing Nintendo ads on mobile video downloads. Read More...

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Among Mobile Portals, Yahoo! Wins
Data insights

Among Mobile Portals, Yahoo! Wins

20y Enid Burns

Among Mobile Portals, Yahoo! Wins

As mobile consumers adopt data solutions, portals and content brands reach for wireless community market share. Read More...

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Online Ads Can Boost Box Office Sales
Media

Online Ads Can Boost Box Office Sales

20y Tessa Wegert

Online Ads Can Boost Box Office Sales

How online movie ads can help fill theater seats. Read More...

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Revenue Science Adds Shopping.com to Its Network
Media

Revenue Science Adds Shopping.com to Its Network

20y Kevin Newcomb

Revenue Science Adds Shopping.com to Its Network

The comparison shopping site brings ready-to-buy shoppers to the company's behaviorally targeted ad network. Read More...

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About.com Adds Video Content
Media

About.com Adds Video Content

20y Zachary Rodgers

About.com Adds Video Content

The New York Times division adds new video programming in the advertiser-rich area of gadgets and electronics. Read More...

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AOL's Michael Kelly Revisits WIN Deal
Media

AOL's Michael Kelly Revisits WIN Deal

20y Zachary Rodgers

AOL's Michael Kelly Revisits WIN Deal

During a panel today at the SIIA Information Industry Summit, AOL Media Networks President Michael Kelly was grilled a bit by the moderator about how ...

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Craigslist CEO as Blasé as Ever
Media

Craigslist CEO as Blasé as Ever

20y Zachary Rodgers

Craigslist CEO as Blasé as Ever

Craigslist CEO Jim Buckmaster issued his refrain of "We don't compete, we take care of our community" during an on-stage Q&A today at the SIIA Informa...

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2006: The year of Interactive Marketing M&A?
Media

2006: The year of Interactive Marketing M&A?

20y Kate Kaye

2006: The year of Interactive Marketing M&A?

In a report that quantifies what many in the industry have been feeling in their bones, online media-focused investment bank AdMedia Partners surveyed...

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Dice.com Viral Site Lets IT Guys Get Revenge
Media

Dice.com Viral Site Lets IT Guys Get Revenge

20y Kevin Newcomb

Dice.com Viral Site Lets IT Guys Get Revenge

The BeingIT mini-site, created by ModemMedia, arms Joe IT with a jelly donut bazooka, a head-shrinking gun, and a pizza launcher to strike back at ann...

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Execs & Accounts for February 1, 2006
Media

Execs & Accounts for February 1, 2006

20y Zachary Rodgers

Execs & Accounts for February 1, 2006

AKQA's Everett-Thorp moves on; Centro hires Yahoo!'s strategic accounts director; CNN makes two digital ad sales appointments. Read More...

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Time Warner Revenues Up, Despite AOL
Media

Time Warner Revenues Up, Despite AOL

20y Kevin Newcomb

Time Warner Revenues Up, Despite AOL

Higher ad revenues at AOL were not enough to offset shrinking subscriptions. Read More...

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Heavy.com Launches "Super-Banned Bowl"
Media

Heavy.com Launches "Super-Banned Bowl"

20y Rebecca Lieb

Heavy.com Launches "Super-Banned Bowl"

This outta attract some eyeballs. Heavy.com has just announced a line-up of banned Super Bowl ads Read More...

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Hilton Journeys Branding Site in Holding Pattern
Media

Hilton Journeys Branding Site in Holding Pattern

20y Rebecca Lieb

Hilton Journeys Branding Site in Holding Pattern

How much time would you spend waiting to immersing yourself in a brand? The new Hilton Journeys Flash-heavy site bears the tagline, "Travel should tak...

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HighBeam Launches New Contextual Ad Program
Media

HighBeam Launches New Contextual Ad Program

20y Rebecca Lieb

HighBeam Launches New Contextual Ad Program

HighBeam Research announced HighBeam Advertiser Directb today Read More...

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