TripAdvisor Taps Travel Ad Network to Rep Graphical Ads
Media

TripAdvisor Taps Travel Ad Network to Rep Graphical Ads

20y Kevin Newcomb

TripAdvisor Taps Travel Ad Network to Rep Graphica...

The Expedia-owned travel search site will for the first time offer graphical ads alongside its CPC text ads. Read More...

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Blogathon to a Safer Internet
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Blogathon to a Safer Internet

20y Enid Burns

Blogathon to a Safer Internet

Last week the European Commission held a worldwide " Safer Internet Day " to draw attention to any potential dangers of using the web Read More...

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One Government, 137 Agency Contracts
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One Government, 137 Agency Contracts

20y Enid Burns

One Government, 137 Agency Contracts

The Government Accountability Office (GAO) surveyed seven federal departments to account for obligated federal dollars spent on public relations and a...

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Microsoft Buys Into Mobile Search
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Microsoft Buys Into Mobile Search

20y Zachary Rodgers

Microsoft Buys Into Mobile Search

As a postscript to ClickZ's feature story on mobile search , it's interesting to see Redmond has bought its way into that market with the acquisition ...

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Yahoo! Issues "Beliefs"
Media

Yahoo! Issues "Beliefs"

20y Rebecca Lieb

Yahoo! Issues "Beliefs"

Search engines are navigating rough political waters, both at home and abroad Read More...

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AOL Launches a Site for U.S.-based Chinese Users
Media

AOL Launches a Site for U.S.-based Chinese Users

20y Zachary Rodgers

AOL Launches a Site for U.S.-based Chinese Users

Ads for now are in English. Read More

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McDonald's Shows Off Basketball Legends' High School Glory
Media

McDonald's Shows Off Basketball Legends' High School Glory

20y Pamela Parker

McDonald's Shows Off Basketball Legends' High Scho...

To promote its charity all-star basketball game, the fast food giant digs into the archives and comes up with some unique footage. Read More...

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BzzAgent Tries Standardizing Word-of-Mouth Campaigns
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BzzAgent Tries Standardizing Word-of-Mouth Campaigns

20y Kevin Newcomb

BzzAgent Tries Standardizing Word-of-Mouth Campaig...

A new program attempts to make buying access to consumer WOM agents as easy as buying space in other media. Read More...

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SEO Gets Silly With Batteries.com Campaign
Media

SEO Gets Silly With Batteries.com Campaign

20y Zachary Rodgers

SEO Gets Silly With Batteries.com Campaign

A campaign courtesy of iCrossing injects a rare dose of creativity into search engine optimization. Read More...

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Execs & Accounts for February 12, 2006
Media

Execs & Accounts for February 12, 2006

20y Zachary Rodgers

Execs & Accounts for February 12, 2006

ContextWeb adds newspaper sites to contextual network; HamptonRoads.tv taps Lightningcast for in-stream ad serving. Read More...

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GM's Online Run
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GM's Online Run

20y Pamela Parker

GM's Online Run

When last we heard from GM , the company was drafting off Ford's Super Bowl hybrid ad by buying the keyword "Kermit." Now it's turning NYPost.com yell...

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New Yorker Forums a Den of Spam
Media

New Yorker Forums a Den of Spam

20y Zachary Rodgers

New Yorker Forums a Den of Spam

This is strange Read More

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Consumer-Manipulated Content
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Consumer-Manipulated Content

20y Ian Schafer

Consumer-Manipulated Content

Letting consumer creativity run wild -- with your content. Read More...

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Isobar Puts Money Into Word of Mouth
Media

Isobar Puts Money Into Word of Mouth

20y Pamela Parker

Isobar Puts Money Into Word of Mouth

The Aegis group digital operation buys a buzz marketing agency. Read More...

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Execs & Accounts for February 10, 2006
Media

Execs & Accounts for February 10, 2006

20y Zachary Rodgers

Execs & Accounts for February 10, 2006

Yahoo! hires Scheckner to head trade marketing; Weather Channel mobile chief to lead MMA as global chair; Gary Price goes to Ask Jeeves. Read More...

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Blinkx Debuts Pre-roll Ads on Video Search
Media

Blinkx Debuts Pre-roll Ads on Video Search

20y Kevin Newcomb

Blinkx Debuts Pre-roll Ads on Video Search

The video search engine will insert ads, sold by Eyeblaster, into content from U.K. news network ITN. Read More...

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Outdoor Screens, Controlled by Mobile Phone
Media

Outdoor Screens, Controlled by Mobile Phone

20y Zachary Rodgers

Outdoor Screens, Controlled by Mobile Phone

LocaModa develops a phone-to-screen platform to help businesses engage passersby. Read More...

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TiVo's Matchmaking
Media

TiVo's Matchmaking

20y Pamela Parker

TiVo's Matchmaking

Here's a thought on marketing tie-ins to Valentine's Day Read More

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Clios Honor R/GA's Bob Greenberg
Media

Clios Honor R/GA's Bob Greenberg

20y Enid Burns

Clios Honor R/GA's Bob Greenberg

At this year's Clio Awards and Festival in Miami's South Beach, a Lifetime Achievement award will go to Bob Greenberg, co-founder, chairman, CEO and c...

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Whither Widget?
Media

Whither Widget?

20y Zachary Rodgers

Whither Widget?

Couple weeks ago I made some calls for a feature story on using widgets for marketing purposes Read More...

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Google Opens Bidding for Print Media
Media

Google Opens Bidding for Print Media

20y Pamela Parker

Google Opens Bidding for Print Media

The company shows off more of its cross-media plans. Read More...

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Marketers Mixed On AOL-Goodmail Plans
Media

Marketers Mixed On AOL-Goodmail Plans

20y Kevin Newcomb

Marketers Mixed On AOL-Goodmail Plans

Some stakeholders welcome a new tool with the potential to improve e-mail, but most plan to withhold judgment until effectiveness and ROI are proven. ...

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Vendare Loses CEO
Media

Vendare Loses CEO

20y Kevin Newcomb

Vendare Loses CEO

The Idealab-backed ad network will be led by one of its board members until a replacement is found. Read More...

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The ABCs of Mobile Marketing, Part 1
Media

The ABCs of Mobile Marketing, Part 1

20y Laura Marriott

The ABCs of Mobile Marketing, Part 1

With wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a multipart primer. Rea...

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The Web Gets More Social
Media

The Web Gets More Social

20y Tessa Wegert

The Web Gets More Social

A new generation of social networks are cropping up online. Read More...

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Super Bowl Viewers Swarmed to Web
Media

Super Bowl Viewers Swarmed to Web

20y Enid Burns

Super Bowl Viewers Swarmed to Web

Commercials sent viewers to the Web during and after the game, with GoDaddy.com and Budweiser getting the biggest boosts. Read More...

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A Car Configurator for Straphangers
Media

A Car Configurator for Straphangers

20y Zachary Rodgers

A Car Configurator for Straphangers

Car lovers with PDAs, Treos and other fat-screened devices ought to get a kick out of Volvo's car configurator for mobiles Read More...

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