Questions for Lee Rainie
Media

Questions for Lee Rainie

21y Zachary Rodgers

Questions for Lee Rainie

The director of the Pew Internet & American Life Project gives ClickZ an inside look into the workings of the influential research group. Read Mor...

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Execs & Accounts for May 2, 2005
Media

Execs & Accounts for May 2, 2005

21y Zachary Rodgers

Execs & Accounts for May 2, 2005

Schroeder moves on from WPNI; Carat Interactive hires on both coasts. Read More...

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Fox Raises Curtain on Five-Film Promotion
Media

Fox Raises Curtain on Five-Film Promotion

21y Kevin Newcomb

Fox Raises Curtain on Five-Film Promotion

The movie studio will use interactive broadband video technology from Maven to deepen its relationship with fans. Read More...

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Execs & Accounts for April 29, 2005
Media

Execs & Accounts for April 29, 2005

21y Zachary Rodgers

Execs & Accounts for April 29, 2005

NetCreations' Mayor steps down; 24/7 Real Media hires former Eyeblaster exec. Read More...

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Yahoo! Search Marketing to Test Graphical Ads
Media

Yahoo! Search Marketing to Test Graphical Ads

21y Pamela Parker

Yahoo! Search Marketing to Test Graphical Ads

Addition of images on Yahoo!'s contextual network could let advertisers craft more branding-oriented ads. Read More...

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MSN in Cross-Media Deal with Mark Burnett
Media

MSN in Cross-Media Deal with Mark Burnett

21y Zachary Rodgers

MSN in Cross-Media Deal with Mark Burnett

MSN will integrate content and advertising from a new reality show that will face off against 'American Idol,' ClickZ has learned. Read More...

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Targeting: The Creative Downside
Media

Targeting: The Creative Downside

21y Dorian Sweet

Targeting: The Creative Downside

Now, the brand managers can start to hate technology (and maybe sometimes to love it). Read More...

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SMARTpages.com, YellowPages.com Serve Simplified Local Search Ads
Media

SMARTpages.com, YellowPages.com Serve Simplified Local Search Ads

21y Enid Burns

SMARTpages.com, YellowPages.com Serve Simplified L...

Online listing sites aim to bring a flat fee ad option to local small businesses. Read More...

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IAB Comes to Cookies' Defense
Media

IAB Comes to Cookies' Defense

21y Zachary Rodgers

IAB Comes to Cookies' Defense

The association will launch a committee to address cookie deletion, ClickZ News has learned. Read More...

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Yahoo! News Gets Facelift for Users, Advertisers
Media

Yahoo! News Gets Facelift for Users, Advertisers

21y Kevin Newcomb

Yahoo! News Gets Facelift for Users, Advertisers

A less cluttered design with fewer ad units per page is aimed at creating a more attractive advertising environment. Read More...

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Online Ad Revenues Up 33 Percent In 2004
Media

Online Ad Revenues Up 33 Percent In 2004

21y Zachary Rodgers

Online Ad Revenues Up 33 Percent In 2004

Latest numbers fromIAB/PwC show online ad spending rose to a new $9.6 billion high. Read More...

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Search, Ads by Phone
Media

Search, Ads by Phone

21y Tessa Wegert

Search, Ads by Phone

Local businesses eager to supplement current advertising efforts should prepare for an influx of interactive offerings. Read More...

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Yahoo! Courts Small Business Advertisers With Contest
Media

Yahoo! Courts Small Business Advertisers With Contest

21y Kevin Newcomb

Yahoo! Courts Small Business Advertisers With Cont...

The most innovative small businesses, as judged by Virgin Group's Richard Branson, will win 10 million ad impressions. Read More...

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Web Marketers Look to Recruit Students
Media

Web Marketers Look to Recruit Students

21y Zachary Rodgers

Web Marketers Look to Recruit Students

A bustling crowd at a digital marketing job fair highlights a new hiring trend. Read More...

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Google Turns Attention to RSS
Media

Google Turns Attention to RSS

21y Kevin Newcomb

Google Turns Attention to RSS

Google began testing two different services at the nexus of RSS and online advertising this week. Read More...

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Execs & Accounts for April 27, 2005
Media

Execs & Accounts for April 27, 2005

21y Zachary Rodgers

Execs & Accounts for April 27, 2005

Yahoo hires Shawn Hardin as VP of content operations; Dow Jones extends behavioral targeting to MarketWatch; Revenue Science hires one to bizdev team....

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Ask Jeeves Doubles Profits on Higher Ad Revenue
Media

Ask Jeeves Doubles Profits on Higher Ad Revenue

21y Kevin Newcomb

Ask Jeeves Doubles Profits on Higher Ad Revenue

Search revenue grew 16 percent for the quarter, a trend the company hopes to continue through plans to invest in marketing and improving the user expe...

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Isobar Acquires Molecular for $31.5M
Media

Isobar Acquires Molecular for $31.5M

21y Kevin Newcomb

Isobar Acquires Molecular for $31.5M

Addition of Web development and consulting services completes Isobar's digital marketing offering in U.S. Read More...

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Google's CPM Ads Meet Lukewarm Reception
Media

Google's CPM Ads Meet Lukewarm Reception

21y Kevin Newcomb

Google's CPM Ads Meet Lukewarm Reception

Just being Google may not be enough to woo brand advertisers to its new ad offerings. Read More...

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Meeker: "Nowhere to Go But Up" for Internet Marketing
Media

Meeker: "Nowhere to Go But Up" for Internet Marketing

21y Pamela Parker

Meeker: "Nowhere to Go But Up" for Internet Market...

Better tools for marketers will drive growth, predicts Internet guru Mary Meeker in Ad:Tech keynote. Read More...

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I/PRO Offers Demo Reports for Smaller Sites
Media

I/PRO Offers Demo Reports for Smaller Sites

21y Kevin Newcomb

I/PRO Offers Demo Reports for Smaller Sites

Sites outside the top 50 are under-represented in panel-based data, the company says. Read More...

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Random Musings on 10 Years of Online Advertising
Media

Random Musings on 10 Years of Online Advertising

21y Hollis Thomases

Random Musings on 10 Years of Online Advertising

The good, the bad, the still-to-be-achieved. Read More...

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ComScore : IYP Draws More Money, Conversions
Media

ComScore : IYP Draws More Money, Conversions

21y Enid Burns

ComScore : IYP Draws More Money, Conversions

Internet Yellow Pages generated greater spending and higher conversion rates than local search engines, according to a comScore/Yellow Pages Associati...

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Industry Group Launches to End Cookie 'Arms Race'
Media

Industry Group Launches to End Cookie 'Arms Race'

21y Zachary Rodgers

Industry Group Launches to End Cookie 'Arms Race'

Safecount aims to improve relations between consumers worried about privacy and marketers hungry for data. Read More...

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Google Targets Ads by Site, Sells by CPM
Media

Google Targets Ads by Site, Sells by CPM

21y Pamela Parker

Google Targets Ads by Site, Sells by CPM

The search giant is testing a feature that appears to be oriented toward branding. Read More...

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'Atlas Rich Media' Arrives
Media

'Atlas Rich Media' Arrives

21y Zachary Rodgers

'Atlas Rich Media' Arrives

The market gets another total rich media offering, and Atlas finally goes up against Motif. Read More...

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DoubleClick Sale Confirmed
Media

DoubleClick Sale Confirmed

21y Zachary Rodgers

DoubleClick Sale Confirmed

UPDATE: Hellman & Friedman will lead the acquisition. The news follows rumors a sale was imminent. Read More...

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