In a Harrisdirect campaign, being exposed to display ads seemed to dramatically influence search behavior. Read More...
View articleThe multi-million dollar ad deal runs across television, print and Internet. Read More...
View articleManufacturers offering wireless e-mail access gain the most market share. Read More...
View articleBlue Lithium hires two, opens office; Kanoodle names a CFO; Bratton joins Zedo board. Read More...
View articleimc2 hires three; WebMD names a VP of pharmaceutical agency sales; ATTIK hires JWT copywriter. Read More...
View articleThe 'Sisterhood of the Traveling Pants' gets the viral treatment in a campaign aimed at catering to the movie's teen audience. Read More...
View articleA marketer and 3D gaming fan has built an ad network inside the popular MMORPG. Read More...
View articleTV players begin to jockey for online traffic. Read More...
View articleMedia grew 60 percent over the year-ago quarter. Read More...
View articleTerms of the deal call for the data giant to pay up to $380 million. Read More...
View articleTop online advertisers get new brand steward. Read More...
View articleMobile marketing is on the verge of a major explosion in North America. Campaigns that don't include mobile may become ancient history. Read More...
View articleAn outdoor, Web and wireless effort tries to make Americans' decision about flying BA a 'Doddle.' Read More...
View articleCleaning up its distribution network continues to cause issues, but the company's hoping it results in long-term improvements. Read More...
View articleIn the highly competitive online lending arena, E-Loan's brand messages have moved from 'easy and affordable' to 'safe and reliable.' Read More...
View articleYahoo!/Burnett extend 'Apprentice' relationship; IDG Entertainment names a national ad sales director; Jumpstart Digital hires director of ad operatio...
View articleTwo blogs will target urban hipsters and the environmentally conscious. Read More...
View articleAll three units come in strong; Avenue A/Razorfish garners more interest in its full suite of services. Read More...
View articleRevenue growth was led by financial services businesses, along with local and media services. Read More...
View articleAs ad revenues rise, the company pins hopes for continued success on generating additional inventory. Read More...
View articleThe latest effort from Nike's iD division lets cell phone users design shoes using the Reuters sign as a palette -- and then buy the footwear. Read Mo...
View articleThe debut of the trailer for the upcoming 'Chronicles of Narnia' film will take place simultaneously across Web, TV, and mobile phones. Read More...
View articleThink America isn't ready for mobile marketing? Think again. Read More...
View articleOnline marketing will benefit from budget increases, along with cuts to traditional media spending, according to Forrester Research. Read More...
View articleThe high-end appliance maker tests the online waters with HGTV.com. Read More...
View articleThe credit card brand creates a new position for interactive ad proponent Jon Raj. Read More...
View articleWalmart.com's president and CEO adds chief marketing officer of Wal-Mart to his job title. Read More...
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