On the other hand, between-page video formats may have an edge when it comes to purchase intent, say Viewpoint and Dynamic Logic. Read More...
View articleThe 'lad mag' publisher hires an American Greetings Interactive exec to head the unit. Read More...
View articleHuggies' marketing head calls a new info and community site a 'top priority' for the brand. Read More...
View articleR/GA hires four account directors into newly created posts; Unilever taps WildTangent for 3D advergame; Jarvis takes post with NYT Co. Read More...
View articleMarketers welcome the FTC's proposed clarifications to the law, but expect some disagreements over details. Read More...
View articleA patent war is afoot in the Web research and analytics space. Read More...
View articleThree Texas lawyers launch a Web site to seek potential plaintiffs and evidence against the major search engines. Read More...
View articleThe portal gets specific on 'INXS Rock Star,' but most notable so far is the resemblance to Burnett's deal with Yahoo! Read More...
View articleThe carmaker gathers pre-release feedback as it readies to launch its first new mid-size car in more than 10 years. Read More...
View articleDeveloping a successful online video campaign is no longer as simple as making a buy and converting TV footage for Web use. Two campaigns show how it'...
View articleA new unit will bundle time-shifted television with the company's digital ad management tools. Read More...
View articleGoogle lures government type for marketing job; mOne Worldwide hires media director; and AKQA will debut Web site for Xbox 360. Read More...
View articleThe document urges publishers and advertisers to stick with a maximum ad length of 15 or 30 seconds. Read More...
View articleThe second phase of the electronics firm's campaign aims to court business decision makers at home and work. Read More...
View articleThe Gray Lady is developing new monetization and marketing models for its forthcoming subscription service. Read More...
View articleA Times veteran with his roots in digital gets the nod as Horan leaves for personal reasons. Read More...
View articleProjected ring tone revenues are set to increase significantly as new phones phase out old handsets. Read More...
View articleThe traditional media buying agency has purchased Mass Transit's assets to acquire digital expertise. Read More...
View articleDavidandgoliath's campaign includes a roadblock on the Yahoo! Mail homepage and other placements. Read More...
View articleIf people are deleting cookies, are our campaigns actually performing better than we thought? Read More...
View articleLexisNexis Martindale-Hubbell begins selling new sponsorship products on its online index of legal professionals. Read More...
View articleUPDATE: The company also released a list of best practices for ads in RSS. Read More...
View articleThe donation includes roadblocks on MSNBC and a branded entertainment experience. Read More...
View articleIn the face of competition from the likes of Craigslist, the newspaper giant is expanding its L.A.-based Recycler franchise. Read More...
View articleUsing multivariate site testing, the service can determine which combination of page elements will create the most conversions. Read More...
View articleExtending its niche cable network brands online will extend the publisher's advertising opportunities. Read More...
View articleRipple Effects builds Baltimore tourism site; two renewals for Espotting. Read More...
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