Outlook: Enthusiasm, Optimism, and Confidence
Media

Outlook: Enthusiasm, Optimism, and Confidence

21y Pete Lerma

Outlook: Enthusiasm, Optimism, and Confidence

Interactive media's glorious resurgence. Read More...

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Weblogs Propel Marketing Book to Bestseller Lists
Media

Weblogs Propel Marketing Book to Bestseller Lists

21y Zachary Rodgers

Weblogs Propel Marketing Book to Bestseller Lists

Blogs and online word of mouth send digital marketing tome 'Call To Action' onto bestseller lists. Read More...

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Thomas Register Print Edition Nixed
Media

Thomas Register Print Edition Nixed

21y Kevin Newcomb

Thomas Register Print Edition Nixed

The 100-year-old industrial buying bible hopes to migrate its manufacturer advertisers to online-only programs. Read More...

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Execs & Accounts for May 31, 2005
Media

Execs & Accounts for May 31, 2005

21y Zachary Rodgers

Execs & Accounts for May 31, 2005

P&G reassigns creative account for Home Made Simple; Fandango taps Blitz; Vendare names Travelocity founder to board. Read More...

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McDonald's Targets African Americans Online
Media

McDonald's Targets African Americans Online

21y Pamela Parker

McDonald's Targets African Americans Online

The fast-food giant employs interactive rich media units in an effort to reach women. Read More...

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Scripps to Launch Broadband Video Destination
Media

Scripps to Launch Broadband Video Destination

21y Pamela Parker

Scripps to Launch Broadband Video Destination

GMC is the launch sponsor for a site that features custom-produced product placement videos. Read More...

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B2B Construction Publisher is Sold
Media

B2B Construction Publisher is Sold

21y Pamela Parker

B2B Construction Publisher is Sold

The publisher of Builder Online and Remodeling Online gets a new owner. Read More...

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Execs & Accounts for May 27, 2005
Media

Execs & Accounts for May 27, 2005

21y Zachary Rodgers

Execs & Accounts for May 27, 2005

Vertu Taps Agency.com; Rare Method acquires Push; InsightExpress hires TNS vet Fern Schapiro. Read More...

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Telling A Richer Story
Media

Telling A Richer Story

21y Dorian Sweet

Telling A Richer Story

Technology enables online professionals to tell stories in a different way. What's needed now are the story tellers. Read More...

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New Redken Site Goes for Guys
Media

New Redken Site Goes for Guys

21y Enid Burns

New Redken Site Goes for Guys

Redken promotes a new men's grooming site with an on- and offline media buy. Read More...

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Schwab Online Media to Omnicom's PHD
Media

Schwab Online Media to Omnicom's PHD

21y Pamela Parker

Schwab Online Media to Omnicom's PHD

The financial services company consolidates online planning and buying with offline media. Read More...

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Jupiter Analysts to Podcast
Media

Jupiter Analysts to Podcast

21y Zachary Rodgers

Jupiter Analysts to Podcast

'JupiterResearch Conversations' extends the firm's two-year-old Weblog strategy. Read More...

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Meet Mobile Video
Media

Meet Mobile Video

21y Tessa Wegert

Meet Mobile Video

When the small screen gets smaller, do advertising opportunities grow? Read More...

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Digital Untouched as Times Cuts 190 Offline Jobs
Media

Digital Untouched as Times Cuts 190 Offline Jobs

21y Kevin Newcomb

Digital Untouched as Times Cuts 190 Offline Jobs

Job cuts on the print side are the latest signal of the Gray Lady's future. Read More...

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Execs & Accounts for May 25, 2005
Media

Execs & Accounts for May 25, 2005

21y Zachary Rodgers

Execs & Accounts for May 25, 2005

Refinery names a head of search; New Line taps COG1 for e-mail; executive shuffle at ValueClick. Read More...

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Friendster's TV Vet CEO is Out
Media

Friendster's TV Vet CEO is Out

21y Zachary Rodgers

Friendster's TV Vet CEO is Out

Sassa departs after less than a year on the job. Read More

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Carriers Agree on Mobile Best Practices
Media

Carriers Agree on Mobile Best Practices

21y Zachary Rodgers

Carriers Agree on Mobile Best Practices

The document addresses requirements for opt-in and third party list rental as carriers and others market new mobile content offerings. Read More...

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Yahoo! Hires Business Chief for Media Group
Media

Yahoo! Hires Business Chief for Media Group

21y Pamela Parker

Yahoo! Hires Business Chief for Media Group

Longtime Fox executive hopes to develop new economic models and deal structures for online content. Read More...

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Prospect of Search Ads on P2P Site Rattle SEMs
Media

Prospect of Search Ads on P2P Site Rattle SEMs

21y Kevin Newcomb

Prospect of Search Ads on P2P Site Rattle SEMs

Some agencies would rather not see their clients' ads appear on a file-sharing search results page, while others see it as purely a distribution deal....

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Horan Lands at AllBusiness.com
Media

Horan Lands at AllBusiness.com

21y Enid Burns

Horan Lands at AllBusiness.com

The small business-oriented site names its first new CEO after a rocky first few years. Read More...

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Start-up Web Agency Courts Policy Groups
Media

Start-up Web Agency Courts Policy Groups

21y Zachary Rodgers

Start-up Web Agency Courts Policy Groups

A new agency has launched in D.C. to offer online creative and media services around public policy issues. Read More...

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Atlas Finds a VOD Partner in SeaChange
Media

Atlas Finds a VOD Partner in SeaChange

21y Enid Burns

Atlas Finds a VOD Partner in SeaChange

Atlas On Demand hopes to benefit from SeaChange's extensive relationships with cable providers. Read More...

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MSN Unveils Plans for Local Maps, Search, Ads
Media

MSN Unveils Plans for Local Maps, Search, Ads

21y Pamela Parker

MSN Unveils Plans for Local Maps, Search, Ads

Microsoft's plans for local reveal plenty of opportunities for advertisers and sponsors. Read More...

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The Incredible Disappearing Web Ads
Media

The Incredible Disappearing Web Ads

21y Hollis Thomases

The Incredible Disappearing Web Ads

A new plug-in allows Firefox users to strip all the ads from a Web page. Read More...

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JibJab Inks Anheuser Busch for Viral Videos
Media

JibJab Inks Anheuser Busch for Viral Videos

21y Pamela Parker

JibJab Inks Anheuser Busch for Viral Videos

The partnership begins with the release of several videos, but more groundbreaking interactive work may be in the offing. Read More...

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Burger King Launches "Sith Sense," New Viral Try
Media

Burger King Launches "Sith Sense," New Viral Try

21y Zachary Rodgers

Burger King Launches "Sith Sense," New Viral Try

Site visitors go up against Lord Vader himself in a game of twenty questions, courtesy of BK agency Crispin Porter + Bogusky. Read More...

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Execs & Accounts for May 23, 2005
Media

Execs & Accounts for May 23, 2005

21y Zachary Rodgers

Execs & Accounts for May 23, 2005

Carat Interactive hires two to top posts; PGI names three to director roles; former Razorfish CEO goes to Direct Revenue. Read More...

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