The Gray Lady's online arm moves to diversify its revenue streams. Read More...
View articleThe 10-year head of MTV Networks joins in a role with oversight of interactive as well as traditional media. Read More...
View articleMore agencies and large advertisers are looking into the growing ad medium. Read More...
View articleNYT Company hires About.com veteran as chief digital architect; Circuit City promotes Dias to CMO. Read More...
View articleClosing the gap between online video delivery's promises and reality. Read More...
View articleAttendees of a Manhattan spyware conference suggest ways to keep consumers from deleting cookies. Read More...
View articleWhile at Mitsubishi, Beavis oversaw the 'See What Happens' TV-to-Web cliffhanger campaign. Read More...
View articleProposed changes aim to clarify the law for senders, and enhance protection for receivers. Read More...
View articleWunderman was incumbent on the account, which was awarded after a formal review. Read More...
View articleEager to meld TV's flash and familiarity with the Web's reach and interactivity? Look no further than online TV networks. Read More...
View articleUPDATE: A patent-infringement suit against FindWhat.com over bid-for-placement technology resulted in a mistrial. Read More...
View articleAn online trailer promotes War of the Worlds -- the graphic novel, not the Spielberg film. Read More...
View articleDodgeball purchase could help the search giant tap into location-based mobile advertising. Read More...
View articleVideo ad opportunities lure car manufacturers to repurpose TV spots online. Read More...
View articleThe WPP Group interactive media buying unit was named digital agency of record for Cadbury Schweppes' beverage division. Read More...
View articleAgencies unable to separate their emotions from business are expected to face more hardships as review of contracts by clients' procurement officers b...
View articleThe company offers content personalization to sites in exchange for distribution of its tracking software. Read More...
View articleUPDATE: The $3.8 billion account, which includes interactive duties, previously belonged to Interpublic. Read More...
View articleSanjabi returns to Freestyle; Eyeblaster restructures sales organization; Mete Frizzell goes to 360i. Read More...
View articleThe non-profit copyright organization asks for help from the community that shunned word-of-mouth marketing company BzzAgent. Read More...
View articleDiscontents with metasearch: what advertisers want from the engines. Read More...
View articleThe show's fans vote for their favorite eliminated contestants, who fight in live, streamed sponsored matches before the NBC season finale. Read More...
View articleThe e-mail pioneer will be acquired for $23.9 million; founder and CEO John Buckman to step down. Read More...
View articleThe account win keeps the formerly IBM-owned lines of notebooks and PCs on the same marketing track. Read More...
View articleThe Dallas-based interactive agency wants to prepare its clients for consumers' adoption of RSS. Read More...
View articleA network of local ABC affiliates has partnered with WorldNow to aggregate online ad sale efforts. Read More...
View articleSvedka Vodka finds a home in the blogosphere, creating a social lifestyle site that promotes the Svedka way of life. Read More...
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