Execs & Accounts for April 25, 2005
Media

Execs & Accounts for April 25, 2005

21y Zachary Rodgers

Execs & Accounts for April 25, 2005

Dotomi lays off several in U.S.; Falk names Gaske to head new L.A. office. Read More...

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Contextual Tech Firm Unveils Products, Partnership
Media

Contextual Tech Firm Unveils Products, Partnership

21y Pamela Parker

Contextual Tech Firm Unveils Products, Partnership

Technology promises to enhance relevance of contextually targeted ads. Read More...

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MSN Video Adds Spanish Language Content
Media

MSN Video Adds Spanish Language Content

21y Kevin Newcomb

MSN Video Adds Spanish Language Content

Advertisers are increasingly looking to attract the fast-growing U.S. Hispanic audience. Read More...

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Revenue Science Launches Network
Media

Revenue Science Launches Network

21y Kevin Newcomb

Revenue Science Launches Network

The new network lets brand advertisers reach a wider audience with a single behavioral buy. Read More...

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Digital Marketers Bond Over Paintball
Media

Digital Marketers Bond Over Paintball

21y Zachary Rodgers

Digital Marketers Bond Over Paintball

Most companies form softball teams. Interactive marketers declare war -- colorfully. Read More...

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Execs & Accounts for April 22, 2005
Media

Execs & Accounts for April 22, 2005

21y Zachary Rodgers

Execs & Accounts for April 22, 2005

Yahoo! hands European business to OgilvyOne Worldwide; SideStep CEO steps aside. Read More...

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Vertical Engine Lures IT Marketers
Media

Vertical Engine Lures IT Marketers

21y Zachary Rodgers

Vertical Engine Lures IT Marketers

Quietly launched two weeks ago, IT.com targets enterprise technology decision makers. Read More...

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Investors Turn Cold Shoulder to LookSmart
Media

Investors Turn Cold Shoulder to LookSmart

21y Pamela Parker

Investors Turn Cold Shoulder to LookSmart

The company faces possible delisting after its stock stays in the doldrums for more than 30 days. Read More...

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IAB, MediaPost Settle Suit
Media

IAB, MediaPost Settle Suit

21y Pamela Parker

IAB, MediaPost Settle Suit

The publishing company declares victory in the dispute. Read More

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Google Doubles Revenue, Extends Focus On Big Advertisers
Media

Google Doubles Revenue, Extends Focus On Big Advertisers

21y Kevin Newcomb

Google Doubles Revenue, Extends Focus On Big Adver...

The company saw growth in its efforts to court Fortune 1000 advertisers, and plans to continue the pursuit this year. Read More...

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Google Distributes Local Search, Ads
Media

Google Distributes Local Search, Ads

21y Pamela Parker

Google Distributes Local Search, Ads

For the first time, the company combines syndication of local search results and ads. It's also unveiling changes to its Advertising Professionals Pro...

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Kraft's Online Marketing Is About Quality, Not Quantity
Media

Kraft's Online Marketing Is About Quality, Not Quantity

21y Kevin Newcomb

Kraft's Online Marketing Is About Quality, Not Qua...

The value of consumers' online interactions is more important to the CPG giant than the volume. Read More...

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Play Ball! Advertising to Sports Fans
Media

Play Ball! Advertising to Sports Fans

21y Tessa Wegert

Play Ball! Advertising to Sports Fans

Advertisers catering to sports fans and enthusiasts can find just the right placement. Sports-related sites are ready and willing to play. Read More...

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DoubleClick Posts Loss After Imminent Sale Reported
Media

DoubleClick Posts Loss After Imminent Sale Reported

21y Pamela Parker

DoubleClick Posts Loss After Imminent Sale Reporte...

UPDATE: A San Francisco-based buyout firm is the likely buyer, according to a New York Post report. Read More...

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Execs & Accounts for April 20, 2005
Media

Execs & Accounts for April 20, 2005

21y Zachary Rodgers

Execs & Accounts for April 20, 2005

McLernon to head all sales operations for CBS Digital Media; Don Julio chooses an interactive agency of record. Read More...

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Dynamic Logic Puts Brands to the Test
Media

Dynamic Logic Puts Brands to the Test

21y Kevin Newcomb

Dynamic Logic Puts Brands to the Test

A new copy-testing service for online ads aims to help brand advertisers get their message across. Read More...

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Revenue Science Launches Practice to Court Agencies
Media

Revenue Science Launches Practice to Court Agencies

21y Kevin Newcomb

Revenue Science Launches Practice to Court Agencie...

The behavioral targeting provider hopes to make its offering part of agencies' ongoing media plans. Read More...

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NetRatings: Engagement Rules
Media

NetRatings: Engagement Rules

21y Zachary Rodgers

NetRatings: Engagement Rules

The research firm says online audience growth is flat, but people visit more pages. Also, NetRatings will add search to its offerings. Read More...

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Broadband Living Creates Marketing Opportunities
Media

Broadband Living Creates Marketing Opportunities

21y Enid Burns

Broadband Living Creates Marketing Opportunities

A new study from Yahoo!, Forrester Research and Mediaedge:cia finds bandwidth brings big changes. Read More...

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DoubleClick Takes Wide Angle in Sector Report
Media

DoubleClick Takes Wide Angle in Sector Report

21y Zachary Rodgers

DoubleClick Takes Wide Angle in Sector Report

The company's report on the last ten years in online advertising examines the emergence of a seller's market and other broad trends. Read More...

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Yahoo! Doubles Profits
Media

Yahoo! Doubles Profits

21y Kevin Newcomb

Yahoo! Doubles Profits

Depth of user relationships led to growth in advertising and revenues. Read More...

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WildTangent, 24/7 Real Media to Serve In-Game Ads
Media

WildTangent, 24/7 Real Media to Serve In-Game Ads

21y Rebecca Lieb

WildTangent, 24/7 Real Media to Serve In-Game Ads

Jeep and Oakley are the first sponsors in a channel intended to make in-game ads just another media buy. Read More...

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Interactive Marketing Associations: Get Involved!
Media

Interactive Marketing Associations: Get Involved!

21y Pete Lerma

Interactive Marketing Associations: Get Involved!

A half-dozen best practices for starting -- or improving -- a local interactive marketing association. Read More...

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LinkedIn Adds Services Listings to Social Network
Media

LinkedIn Adds Services Listings to Social Network

21y Kevin Newcomb

LinkedIn Adds Services Listings to Social Network

Business service providers recommended by existing contacts are given top billing, and eventually the company will let advertisers highlight their lis...

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Ford Unveils City Guides With AOL Latino
Media

Ford Unveils City Guides With AOL Latino

21y Pamela Parker

Ford Unveils City Guides With AOL Latino

The automaker rolls out another online presence aimed at boosting its brand among U.S. Hispanics. Read More...

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Goodbye Overture, Hello Yahoo! Search Marketing
Media

Goodbye Overture, Hello Yahoo! Search Marketing

21y Kevin Newcomb

Goodbye Overture, Hello Yahoo! Search Marketing

The move to consolidate paid search under the Yahoo! brand has officially commenced. Read More...

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Execs & Accounts for April 18, 2005
Media

Execs & Accounts for April 18, 2005

21y Zachary Rodgers

Execs & Accounts for April 18, 2005

EyeWonder to serve video ads on ICQ; Jumpstart promotes two; Forbes.com hires Bozzo. Read More...

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