Ello, the ad-free, invite-only, independent social network has gone viral over the last week, which means you probably need to know about it. Are peop...
View articleBrands are allocating 60 percent of their video spend to programmatic buying, while agencies spend more than 20 percent less, leaving brands to purcha...
View articleBitTorrent has long been associated with Internet piracy, but the company hopes to rehabilitate its image and lure advertisers with Bundle, its new pu...
View articleBy utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost i...
View article'Social selling' is all the rage right now, helping to engage customers before they start to think about buying. But how can you ensure the right peop...
View articleIn these video interviews from ClickZ Live San Francisco, you will glean insights, get tips, and hear about future trends from leading digital markete...
View articleBrands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing...
View articleBrands are utilising the recent iphone6 #BendGate criticisms that have emerged predominantly on the internet, to cleverly engage with consumers on the...
View articleIn order to continue to be a champion for the industry, the IAB needs to modify its position on banner blindness and amend the best practices for comb...
View articleAs the mobile space continues to evolve, the industry needs to adapt "better creative standards" in order to create successful campaigns. Read More...
View articleAsia has a long and entrenched mobile payment landscape, with contactless transactions in China alone worth $17 billion. Read More...
View articleThe principles could help form an industry-wide standard of what illegitimate traffic is, but experts say the definition of "illegitimate activity" re...
View articleLeading food and (non-alcoholic) beverage companies such as Nestlé, McDonald's and Kellogg's have agreed on a new policy for responsible advertising t...
View articleApple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technolog...
View articleAn “untouchable” Apple has outranked brands such as Google and Netflix (even welly-cool Glastonbury) to retain the number one spot on CoolBrand’s late...
View articleMedia buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, ther...
View articleWearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'market...
View articleWestern ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones. Read More...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleBeacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of compan...
View articleThe Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Read More...
View articleVideo and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. ...
View articleMobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile pres...
View articleThe popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Read More...
View articleIn her inaugural .rising leaders feature, Jodie Hopperton reflects on the impact that technological innovations have had on marketing practices in rec...
View articleThe Scottish referendum could prove another landmark in the influence of the likes of Facebook and Twitter on debate, writes Rory Cellan-Jones. Read M...
View articleThe mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Re...
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