AOL Courts Families Through Upromise Partnership
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AOL Courts Families Through Upromise Partnership

22y Janis Mara

AOL Courts Families Through Upromise Partnership

America Online helps members contribute to college savings with a new agreement. Read More...

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Study: Behavioral Targeting Works
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Study: Behavioral Targeting Works

22y Pamela Parker

Study: Behavioral Targeting Works

One of the hottest areas in online advertising gains some validation. Read More...

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Execs & Accounts for April 30, 2004
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Execs & Accounts for April 30, 2004

22y Zachary Rodgers

Execs & Accounts for April 30, 2004

icrossing hires 24/7 Real Media veteran to fill senior bizdev post; ExactTarget signs 80 customers; Responsys adds 15 to client roster. Read More...

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LookSmart Fights On
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LookSmart Fights On

22y Janis Mara

LookSmart Fights On

The paid search listings provider beats Wall Street estimates and revises its 2004 guidance upward, continuing its battle to recover from the loss of ...

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Bits and Bytes for April 30, 2004
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Bits and Bytes for April 30, 2004

22y Janis Mara

Bits and Bytes for April 30, 2004

ValueClick's earnings please; Postage-paid return mailer requirement for CDs voted down in California; Poindexter partners to speed ad delivery. Read ...

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Spam King Sues SpamCop
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Spam King Sues SpamCop

22y Janis Mara

Spam King Sues SpamCop

Self-professed Spam King Scott Richter filed suit against SpamCop and its owner, IronPort. Read More...

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LookSmart Acquires Net Nanny
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LookSmart Acquires Net Nanny

22y Janis Mara

LookSmart Acquires Net Nanny

The paid search listings provider acquires the business and assets of filtering software company Net Nanny for about $5 million in cash and stock. Rea...

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Google Files For $2.7B Public Offering
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Google Files For $2.7B Public Offering

22y Susan Kuchinskas

Google Files For $2.7B Public Offering

Market is agog -- and looking hard at financial details revealed infiling. Investors Get Googled Google's Numbers Live Up To Expectations Read More...

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Wireless Watch for April 29, 2004
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Wireless Watch for April 29, 2004

22y Zachary Rodgers

Wireless Watch for April 29, 2004

MMA, CTIA launch seminar series; Mynamics merged with sister firms; Location services make a comeback? Read More...

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Women Rely on Net for Work/Life Balance
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Women Rely on Net for Work/Life Balance

22y Robyn Greenspan

Women Rely on Net for Work/Life Balance

Women are juggling their Internet time between home and office activities, while also shifting their media usage formats. Read More...

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Ford, AOL Launch Portal for Latino Entrepreneurs
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Ford, AOL Launch Portal for Latino Entrepreneurs

22y Pamela Parker

Ford, AOL Launch Portal for Latino Entrepreneurs

The automaker taps AOL to help it strengthen ties to the burgeoning Hispanic community. Read More...

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IAB Issues Pop-Up Guidelines
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IAB Issues Pop-Up Guidelines

22y Janis Mara

IAB Issues Pop-Up Guidelines

The Interactive Advertising Bureau (IAB) issues guidelines for pop-ups just as the ad format teeters on the verge of extinction. Read More...

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Ultramercials: The Perception of Control
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Ultramercials: The Perception of Control

22y Tessa Wegert

Ultramercials: The Perception of Control

An ad format making advertisers, publishers, and consumers happy. Read More...

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AOL News Not All Bad
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AOL News Not All Bad

22y Janis Mara

AOL News Not All Bad

The ailing online giant reports member losses and flat income, but also a rise in operating income. Read More...

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Execs & Accounts for April 28, 2004
Media

Execs & Accounts for April 28, 2004

22y Zachary Rodgers

Execs & Accounts for April 28, 2004

Digital Impact names an exec to head its expansion into search marketing; Susan Bratton leaves Mailblocks for new post; The Weather Network expands ad...

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aQuantive Posts Strong Quarter
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aQuantive Posts Strong Quarter

22y Pamela Parker

aQuantive Posts Strong Quarter

The company's profits soared 121 percent over last year's first quarter. Read More...

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Lessons From the Library
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Lessons From the Library

22y Susan Solomon

Lessons From the Library

The British Library isn't your grandfather's stuffy old library. Let it inspire your online content. Read More...

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T-Shirt Maker Claims He's "Gagged by Google"
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T-Shirt Maker Claims He's "Gagged by Google"

22y Pamela Parker

T-Shirt Maker Claims He's "Gagged by Google"

An apparent AdWords rejection sparks free speech controversy. Read More...

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Digital Impact Searches Beyond E-Mail
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Digital Impact Searches Beyond E-Mail

22y Pamela Parker

Digital Impact Searches Beyond E-Mail

The firm now wants to be known as a 'digital marketing company.' Read More...

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Falk Offers Pop-up Blocker Workaround
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Falk Offers Pop-up Blocker Workaround

22y Zachary Rodgers

Falk Offers Pop-up Blocker Workaround

The new tool detects blockers and automatically plugs online creative into an alternate format. Read More...

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About.com Relaunches with Behavioral Targeting
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About.com Relaunches with Behavioral Targeting

22y Zachary Rodgers

About.com Relaunches with Behavioral Targeting

The 14th most trafficked Web property gets a facelift and new capabilities for profile-based marketing. Read More...

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FindWhat.com Posts Record Quarter
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FindWhat.com Posts Record Quarter

22y Pamela Parker

FindWhat.com Posts Record Quarter

The search player's net income is up 41 percent year-over-year. Read More...

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Sizing Up Site-Centric Behavior Targeting
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Sizing Up Site-Centric Behavior Targeting

22y James Hering

Sizing Up Site-Centric Behavior Targeting

How to get the most from behavioral targeting. Read More...

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Amid Googlemania, Another Trademark Suit
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Amid Googlemania, Another Trademark Suit

22y Susan Kuchinskas

Amid Googlemania, Another Trademark Suit

While investors salivate at its IPO prospects, advertisers and consumers take issue with Google's business practices. Read More...

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Execs & Accounts for April 26, 2004
Media

Execs & Accounts for April 26, 2004

22y Zachary Rodgers

Execs & Accounts for April 26, 2004

Nationwide taps Temerlin McClain Interactive for big online campaign; SendTec hires two; Transcendigital adds to client roster. Read More...

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Tacoda Forms Behavioral Ad Network, Challenges Paid Search Players
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Tacoda Forms Behavioral Ad Network, Challenges Paid Search Players

22y Pamela Parker

Tacoda Forms Behavioral Ad Network, Challenges Pai...

The behavioral targeting player throws down the gauntlet and forms a new network to compete for the dollars going to search companies' contextual ads....

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aQuantive Revs Up DRIVEpm
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aQuantive Revs Up DRIVEpm

22y Pamela Parker

aQuantive Revs Up DRIVEpm

The online ad firm formally debuts its new business unit, which straddles the advertiser/publisher gap. Read More...

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