DoubleClick's Q1 2004 Ad Serving Trend Report reveals an increase in rich media ads and provides a first time look at audience interaction. Read More...
View articleOptInRealBig, which is suing anti-spam service SpamCop, wins a temporary restraining order in the case. Read More...
View articleAn overlooked but very effective way to generate leads: PDA advertising. Read More...
View articleUPDATE: The normally reticent search giant opens a new channel of communication with the public, but signs of the internal debate behind the blog are ...
View articleVerizon's SuperPages.com launches a self-service application enabling marketers to start and manage ad programs without the help of a human being. Rea...
View articleAdware maker WhenU rolls out custom-shaped ads. Read More
View articleNike fans, guided by text messaging, will race through New York's streets in pursuit of a limited edition shoe. Read More...
View articleWebSideStory brings on a CFO and two board members; AP taps Tacoda; Skylist makes sales hires. Read More...
View articleGoogle is testing a new tool aimed at maximizing keyword revenue. Read More...
View articleFindWhat.com promotes Marketing Director Yagnesak; Poindexter Systems names Interpublic veteran to CFO post; Brightmail names new board member. Read M...
View articleMSN and Fox Sports create a co-branded site that marries sports and video, edging out ESPN's presence on the portal. Read More...
View articleEmerging media representatives discuss new ways of reaching consumers, at 212NYC's first Manhattan advertising panel. Read More...
View articleNewspaper publishers make buy aimed at local retailers; AskJeeves closes $501 million acquisition; and WashingtonPost.com runs trade campaign. Read Mo...
View articleA German company continues its trademark-related legal battle against the search giant. Read More...
View articleACNielsen and Yahoo!'s joint venture promises to catch the eye (and dollars) of powerful CPG companies. Read More...
View articleIdentified as an influential group, 12 to 17 year-olds are expected to spend nearly $8.5 billion online in 2008. Read More...
View articleNBA, WNBA in marketing pact with Nokia; U.K. sees quintupling of SMS complaints; BBC taps Flytxt for mobile strategy. Read More...
View articleNetscape, reborn in January as an ISP, partners with Commission Junction to snare new subscribers. Read More...
View articleTwo California anti-spyware bills win committee approval, one in the Senate and one in the Assembly. Read More...
View articleTacoda Systems hires a president and chief operating officer; Rainbow Entertainment names a VP of content and packaging for all digital media. Read Mo...
View articleResearchers reveal insights from the blockbuster Ford F-150 launchcampaign. Read More...
View articleThe industry association's proposed rules for floating, transitional and in-stream ads are big on user control. Read More...
View articleSuddenly, a there's panoply of new, and very promising, behavioral marketing products. Read More...
View articleMore than 12,000 comments from the public on the CAN-SPAM Act pour into the FTC. Read More...
View articleThe company's working to accelerate its own moves into the rich media space. Read More...
View articleMarketWatch.com promotes Silmore; Toyota taps Ground Zero for viral assignment; Google inks overseas licensing deals. Read More...
View articleJust as broadband and DVRs start to worry broadcast execs, an anti-obscenity crackdown is limiting the scope of programming on the airwaves. The young...
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