Execs & Accounts for May 19, 2004
Media

Execs & Accounts for May 19, 2004

22y Zachary Rodgers

Execs & Accounts for May 19, 2004

Deep Focus deploys new video unit from KlipMart in campaign for 'Soul Plane'; Optiem promotes VP of account strategy to president; Pulse 3D signs thre...

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Lawsuit Filed Under Utah's Challenged Anti-Spyware Act
Media

Lawsuit Filed Under Utah's Challenged Anti-Spyware Act

22y rumo

Lawsuit Filed Under Utah's Challenged Anti-Spyware...

A retailer files a lawsuit in Utah under that state's new anti-spyware statute, though the law is temporarily blocked by a court order. Read More...

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Google Reportedly Working on Desktop Search
Media

Google Reportedly Working on Desktop Search

22y Pamela Parker

Google Reportedly Working on Desktop Search

The search player is set to challenge Microsoft and prominently plant its flag on personal computers, according to a report. This a day after the comp...

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SBC's SMARTpages.com Adds Click-To-Call Product
Media

SBC's SMARTpages.com Adds Click-To-Call Product

22y Janis Mara

SBC's SMARTpages.com Adds Click-To-Call Product

The Internet yellow pages provider adds a free product enabling consumers to click to receive phone calls from advertisers. Read More...

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L.L. Bean Sues Other Marketers for Claria Pop-Ups
Media

L.L. Bean Sues Other Marketers for Claria Pop-Ups

22y Pamela Parker

L.L. Bean Sues Other Marketers for Claria Pop-Ups

The outdoor gear retailer draws its legal sword, taking on advertisers in its battle against adware. Read More...

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Publishers, Advertisers Face Iraqi Photo Dilemma
Media

Publishers, Advertisers Face Iraqi Photo Dilemma

22y Janis Mara

Publishers, Advertisers Face Iraqi Photo Dilemma

The ever-expanding investigation into Iraqi prisoner abuse poses difficulties for online publishers and advertisers. How they're handling the matter v...

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Emerging Technologies: The Gray Zone
Media

Emerging Technologies: The Gray Zone

22y Pete Lerma

Emerging Technologies: The Gray Zone

There's traditional media and interactive media. Then there's the new stuff in between. Who's taking the lead at your agency? Read More...

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Unicast Adds Clicks to Video Commercial
Media

Unicast Adds Clicks to Video Commercial

22y Zachary Rodgers

Unicast Adds Clicks to Video Commercial

Not long after debuting its Video Commercial format, Unicast has bolstered the unit's interactive capabilities. Read More...

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Execs & Accounts for May 17, 2004
Media

Execs & Accounts for May 17, 2004

22y Zachary Rodgers

Execs & Accounts for May 17, 2004

212 adds directors; nine agencies pick Atlas DMT for campaign management and analytics; Toyota Scion taps Viewpoint for branded toolbar. Read More...

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PointRoll Launches "TomBoy"
Media

PointRoll Launches "TomBoy"

22y Zachary Rodgers

PointRoll Launches "TomBoy"

A new fixed-frame unit and accompanying trade campaign seek to ease reticent advertisers into using PointRoll's flagship expanding ad products. Read M...

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DoubleClick Acquires Performics
Media

DoubleClick Acquires Performics

22y Janis Mara

DoubleClick Acquires Performics

UPDATE: The largest provider of online technology has acquired search engine and affiliate marketing firm Performics, giving it a jumpstart into the s...

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DoubleClick Acquires Performics
Media

DoubleClick Acquires Performics

22y Janis Mara

DoubleClick Acquires Performics

UPDATE: The largest provider of online technology has acquired search engine and affiliate marketing firm Performics, giving it a jumpstart into the s...

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The Return of the Ad Network
Media

The Return of the Ad Network

22y Zachary Rodgers

The Return of the Ad Network

With new behavioral and contextual search targeting options changing the definition of 'ad network,' ClickZ provides an overview of marketers' options...

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Google to Give New Advertisers Jumpstart
Media

Google to Give New Advertisers Jumpstart

22y Pamela Parker

Google to Give New Advertisers Jumpstart

The search giant looks for growth by helping tentative advertisers get started with AdWords. Read More...

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WhenU Banished By Google, Yahoo!
Media

WhenU Banished By Google, Yahoo!

22y Janis Mara

WhenU Banished By Google, Yahoo!

The adware firm is no longer listed in Google and Yahoo!'s search results because of charges of 'cloaking.' Read More...

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Wireless Watch for May 14, 2004
Media

Wireless Watch for May 14, 2004

22y Zachary Rodgers

Wireless Watch for May 14, 2004

Coke rolls out can-shaped mobile devices for promotion; Enpocket pushes mobile standards; portable games to soar. Read More...

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Execs & Accounts for May 14, 2004
Media

Execs & Accounts for May 14, 2004

22y Zachary Rodgers

Execs & Accounts for May 14, 2004

Former president of Overture Europe joins up with SEM firm WSPS; SEMPO picks up Verizon SuperPages.com as a sponsor; PointRoll adds three to its 'incl...

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Ask Jeeves Lays Out Plans for Interactive Search Holdings
Media

Ask Jeeves Lays Out Plans for Interactive Search Holdings

22y Janis Mara

Ask Jeeves Lays Out Plans for Interactive Search H...

The second tier search company lays out its plans for its new $500 million acquisition. Read More...

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Snap, Crackle, Innovate
Media

Snap, Crackle, Innovate

22y Jonathan Jackson

Snap, Crackle, Innovate

Seth Godin never writes a boring book. His latest tome urges marketers to switch emphasis from the media buy to the product itself. Read More...

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Desktop App Lifts Ski Resort
Media

Desktop App Lifts Ski Resort

22y Tessa Wegert

Desktop App Lifts Ski Resort

How a desktop application helped one ski resort increase revenue. Read More...

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Google Tests Image Ads, Re-launches Groups
Media

Google Tests Image Ads, Re-launches Groups

22y Janis Mara

Google Tests Image Ads, Re-launches Groups

Google is testing the delivery of conventional image ads such as banners and skyscrapers in its contextual placements on publishers' sites. The compan...

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OptInRealBig's TRO Against SpamCop Dissolved
Media

OptInRealBig's TRO Against SpamCop Dissolved

22y Janis Mara

OptInRealBig's TRO Against SpamCop Dissolved

The judge dissolves a temporary restraining order (TRO) granted against SpamCop in OptInRealBig's lawsuit against the anti-spam service. Read More...

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Execs & Accounts for May 12, 2004
Media

Execs & Accounts for May 12, 2004

22y Zachary Rodgers

Execs & Accounts for May 12, 2004

Avenue A taps former Overture exec to spearhead search marketing for clients; FTC Chairman Muris to step down; Y&R picks Eiserman to head new gami...

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Challenging the News Establishment
Media

Challenging the News Establishment

22y Vin Crosbie

Challenging the News Establishment

Traditional publishers and broadcasters still believe entry barriers prevent new competition. Four DIYers prove them wrong. Read More...

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Questions for WeatherBug's Andy Jedynak
Media

Questions for WeatherBug's Andy Jedynak

22y Zachary Rodgers

Questions for WeatherBug's Andy Jedynak

Desktop apps offer advertisers targeted campaigns and innovative formats. In a chat with ClickZ, WeatherBug's VP of business development discusses the...

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Instant Messaging: Slugfest on the Desktop
Media

Instant Messaging: Slugfest on the Desktop

22y Janis Mara

Instant Messaging: Slugfest on the Desktop

The leading instant messaging providers are slugging it out, using enhancements like Internet radio, weather information and gaming to attract consume...

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Eyewonder Bows Between-Page Unit
Media

Eyewonder Bows Between-Page Unit

22y Zachary Rodgers

Eyewonder Bows Between-Page Unit

The video ad solutions player steps out of the banner with a new 'VideoStitial' format. Read More...

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