A new ESPC committee facilitates communication between senders and third-party vendors that deliver e-mail accreditation, reputation and accountabilit...
View articleMTV Networks plans a significant investment in the online component of its new LOGO television network. Read More...
View articleHow to find, nurture, work with, and retain top creative talent. Read More...
View articleWord of Mouth Marketing Group Formed; Procter and Gamble's Tremor to Recruit Moms; Overture Changes Flagship Product Name. Read More...
View articleTraditional advertisers are still spending more, but today's advertisers are different than yesterday's. Read More...
View articleEnhanced targeting is great, but it's not scaleable across all sites in a media plan. We need a behavioral network. Read More...
View articleThe Time Warner unit targets existing broadband users in a series of ads on major news and entertainment sites. Read More...
View articleValueClick's online advertising arm launches a new package of banner ads, keyword listings and rich media ads, sold on a CPC basis. Read More...
View articleKelley Blue Book selects Revenue Science for behavioral targeting; David Berkowitz leaves eMarketer for icrossing; EarthQuake Media promotes Santoro. ...
View articleThe e-mail marketer's latest release reports e-mail delivery and response rates broken down by ISP, among other things. Read More...
View articleThe Newport, RI-based marketing solutions firm adds integrated analytics to its collection of Ion technology tools. Read More...
View articleOnline ad revenues continue their climb. Read More...
View articleUPDATE: Monster Worldwide buys Tickle; Burst! adds behavioral targeting from Tacoda; YellowPages.com rolls out PPC platform; E-mail audit firm launche...
View articleA data and technology licensing deal with 24/7 Real Media brings behavioral targeting to the sponsored links environment. Read More...
View articleCommission Junction launches a new text-based ad channel that ranks and places text ads according to performance and bid price, without regard for con...
View articleAQuantive integrates GoToast, goes after small- and medium-sized businesses. Read More...
View articleEnpocket survey shows quickening mobile use in U.S.; U.K. mobile users get 'Any Question Answered.' Read More...
View articleIAB gets new members; Forbes.com hires sales manager in London; and Roving Software changes its moniker. Read More...
View articleThe sports content publisher is apparently up for sale. Read More...
View articleTwo California anti-spyware bills make progress, one sailing through the full Senate and the other gaining committee approval in the Assembly. Read Mo...
View articleTo promote the new Web-only spot, American Express airs first installment tonight on NBC. Read More...
View article'The network effect' spurs adoption of mobile messaging, digital imaging, and wireless Internet services. Read More...
View articleMicrosoft discusses merging its Caller ID for E-Mail with the popular SPF proposal. Read More...
View articleLess than five months after the passage of the CAN-SPAM Act, a variety of opinions on the act's effectiveness were expressed in testimony at a Senate ...
View articleMSN Butterflies Descend on the Upfront; CAN-SPAM rules for adult content take effect; and Geico Takes Search's Big Two to Court. Read More...
View articleSecurity solutions provider Symantec signs an agreement to acquire anti-spam software company Brightmail. Read More...
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