Who's That Ad?
Media

Who's That Ad?

23y Tessa Wegert

Who's That Ad?

Too much teasing tickles online audiences the wrong way. Read More

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Where Did the Guys Go?
Media

Where Did the Guys Go?

23y Susan Kuchinskas

Where Did the Guys Go?

Will advertisers wanting to reach the famously elusive younger male demographic find them online? Read More...

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New Longhorn Graphics Tool Called 'Flashkiller'
Media

New Longhorn Graphics Tool Called 'Flashkiller'

23y Erin Joyce

New Longhorn Graphics Tool Called 'Flashkiller'

Buzz from Microsoft's Professional Developers Conference about a newgraphics and animation toolset for 'Longhorn' says it could challengeMacromedia's ...

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Execs & Accounts for October 5, 2003
Media

Execs & Accounts for October 5, 2003

23y Zachary Rodgers

Execs & Accounts for October 5, 2003

iProspect taps a search celeb to manage its European business; ExactTarget hires a VP of technology; Grolsch launches a digital campaign with virtual ...

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Local Search Not for Mom and Pop
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Local Search Not for Mom and Pop

23y Susan Kuchinskas

Local Search Not for Mom and Pop

Local search is white-hot, but Joe's Pizza doesn't have a Web strategy. Read More...

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Putting Together the Online/Offline Puzzle
Media

Putting Together the Online/Offline Puzzle

23y Susan Kuchinskas

Putting Together the Online/Offline Puzzle

NetRatings will combine information on Internet use and offline shopping behavior to understand how -- or whether -- online ads can sell shampoo and t...

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Yahoo! Highlights Search on Home Page
Media

Yahoo! Highlights Search on Home Page

23y Pamela Parker

Yahoo! Highlights Search on Home Page

As Yahoo! pins its hopes more firmly on search, that direction isreflected on its home page. Read More...

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Is Ad:Tech Hot Enough For A Third Annual Conference?
Media

Is Ad:Tech Hot Enough For A Third Annual Conference?

23y Rebecca Lieb

Is Ad:Tech Hot Enough For A Third Annual Conferenc...

After a long, tepid spell, the conference is again on a roll. Can it support a third annual event in Chicago? Read More...

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Ask and You Shall Receive... Products
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Ask and You Shall Receive... Products

23y Susan Kuchinskas

Ask and You Shall Receive... Products

Ask.com offers shoppers' aid, the latest in its SmartSearch series. Read More...

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Thoughts on the Planning Season
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Thoughts on the Planning Season

23y Mark Redetzke

Thoughts on the Planning Season

This year, online's competitive edge may finally emerge. Read More...

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Lycos Overture Break-up Scandal
Media

Lycos Overture Break-up Scandal

23y Susan Kuchinskas

Lycos Overture Break-up Scandal

Lycos sues Overture, saying it believes that the paid search service has already leaked trade secrets to its new owner. Overture plays innocent. Read ...

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Ask Jeeves Making CEO Switch
Media

Ask Jeeves Making CEO Switch

23y Robyn Greenspan

Ask Jeeves Making CEO Switch

The Calif. company will start the new year with a new leader, the latest change in the fast-moving search sector. Read More...

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Optimization for Search
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Optimization for Search

23y Susan Kuchinskas

Optimization for Search

GO TOAST tool suits keyword marketers. Read More

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Dow Jones Says Online Subscribers Count
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Dow Jones Says Online Subscribers Count

23y Susan Kuchinskas

Dow Jones Says Online Subscribers Count

The publisher of the Wall Street Journal mingles online and offline subs, offering advertisers new ways to target and integrate campaigns. Read More...

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DoubleClick, Macromedia Premiere Motif With Multi-Event Tracking
Media

DoubleClick, Macromedia Premiere Motif With Multi-Event Tracking

23y Susan Kuchinskas

DoubleClick, Macromedia Premiere Motif With Multi-...

The next phase of the rich media tool for advertisers adds multi-event reporting and analytics to compare rich media and standard campaigns. Read More...

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IAR Bits and Bytes for November 3, 2003
Media

IAR Bits and Bytes for November 3, 2003

23y Susan Kuchinskas

IAR Bits and Bytes for November 3, 2003

ClickTracks upgrades; Poindexter enhances PassBack and DigitalGrit offers optimization. Read More...

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Amazon Debuts Holiday Promotion
Media

Amazon Debuts Holiday Promotion

23y Pamela Parker

Amazon Debuts Holiday Promotion

As the critical holiday shopping season approaches, Amazon turns to celebrities to draw attention to its site. Read More...

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Execs & Accounts for November 3, 2003
Media

Execs & Accounts for November 3, 2003

23y Zachary Rodgers

Execs & Accounts for November 3, 2003

With a wink to advertisers keen on globetrotters, USAToday.com revamps its travel site; eUniverse CEO and chairman steps down; Forbes.com launches new...

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Search Player Aims for Optimization
Media

Search Player Aims for Optimization

23y Susan Kuchinskas

Search Player Aims for Optimization

GO TOAST tool suits keyword marketers. Read More

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IAR Bits and Bytes for October 31, 2003
Media

IAR Bits and Bytes for October 31, 2003

23y Susan Kuchinskas

IAR Bits and Bytes for October 31, 2003

I/PRO offers digital-subscriber auditing; the metrics for PointRoll's FatBoys get fatter. Read More...

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WirelessWatch for October 31, 2003
Media

WirelessWatch for October 31, 2003

23y Zachary Rodgers

WirelessWatch for October 31, 2003

A new urban-focused wireless channel is in the works; voice still rules; and two wireless marketing players merge. Read More...

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Yahoo! Dumps Espotting
Media

Yahoo! Dumps Espotting

23y Susan Kuchinskas

Yahoo! Dumps Espotting

As expected, the portal replaces the European paid-search provider with its brand new toy. Read More...

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FTC: Help Us Find and Prosecute Spammers
Media

FTC: Help Us Find and Prosecute Spammers

23y Pamela Parker

FTC: Help Us Find and Prosecute Spammers

The Federal Trade Commission weighs in before a House committee, asking for laws to help it fight spam. Read More...

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$1.3B Expected for Online Auto Ads
Media

$1.3B Expected for Online Auto Ads

23y Robyn Greenspan

$1.3B Expected for Online Auto Ads

The auto industry is beginning to realize the impact of the Internet, and its marketers are adjusting their marketing efforts accordingly. Read More...

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Amazon Touts Conversions from Book Search
Media

Amazon Touts Conversions from Book Search

23y Pamela Parker

Amazon Touts Conversions from Book Search

The e-tailer tries to allay fears about its full-text book search feature. Read More...

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Execs & Accounts for October 31, 2003
Media

Execs & Accounts for October 31, 2003

23y rumo

Execs & Accounts for October 31, 2003

Kanoodle.com has a new president; Universal McCann San Francisco brings on a group media director; and Zentropy Partners New York adds a managing dire...

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Online And Married With Cash
Media

Online And Married With Cash

23y Matt Villano

Online And Married With Cash

Nielsen//NetRatings reports married surfers are more apt to spend online than their single counterparts. Read More...

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