Will Eolas' Browser Technology Patent Be Revoked?
Media

Will Eolas' Browser Technology Patent Be Revoked?

23y Ryan Naraine

Will Eolas' Browser Technology Patent Be Revoked?

FEATURE: When the World Wide Web Consortium (W3C) asked that a controversialpatent be reexamined, it wasn't without precedents. Read More...

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Study: Overture Better Than Google
Media

Study: Overture Better Than Google

23y Susan Kuchinskas

Study: Overture Better Than Google

Yahoo! powerhouse outperforms the household-name search engine in paid listings, according to a new Jupiter Research study, but Google is as good as i...

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Browser Changes to Hit Online Advertising
Media

Browser Changes to Hit Online Advertising

23y Susan Kuchinskas

Browser Changes to Hit Online Advertising

Marketers cross their fingers that Microsoft won't have to change its browser in response to the Eolas patent infringement ruling, but they prepare fo...

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Avoid Haphazard Media Buying
Media

Avoid Haphazard Media Buying

23y Tessa Wegert

Avoid Haphazard Media Buying

Ensure you reach the right audience and deliver on time -- even when marketing under the gun. Read More...

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Microsoft Bided Time for MSN Revamp
Media

Microsoft Bided Time for MSN Revamp

23y John Townley

Microsoft Bided Time for MSN Revamp

Cleaving MSN in two came as the division finally moved into the black, but other factors drove the timing of the re-org too. Read More...

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Gator Becomes Claria
Media

Gator Becomes Claria

23y Pamela Parker

Gator Becomes Claria

Reflecting its broadened scope and perhaps trying to shed its controversial image, the desktop software maker re-brands. Read More...

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MCI, VeriSign Provide Do-Not-Call Service
Media

MCI, VeriSign Provide Do-Not-Call Service

23y Team ClickZ

MCI, VeriSign Provide Do-Not-Call Service

Despite legal challenges to such registries, the companies see demand to help telemarketers block calls to restricted numbers. Read More...

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MSN Now A House Divided
Media

MSN Now A House Divided

23y Beth Cox

MSN Now A House Divided

Citing a need to tidy up, Microsoft's online presence will split intotwo divisions. Does this mean the end of Microsoft's ISP ambitions? Read More...

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AOL, Viewpoint Strike Rich Media Deal
Media

AOL, Viewpoint Strike Rich Media Deal

23y Mark Berniker

AOL, Viewpoint Strike Rich Media Deal

America Online makes a deeper commitment to rich media technology in its 9.0 Optimized product. Read More...

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E-Mail Marketing Works -- Or Hurts
Media

E-Mail Marketing Works -- Or Hurts

23y Susan Kuchinskas

E-Mail Marketing Works -- Or Hurts

While more than half of consumers in a recent study made purchases because of e-mail, an almost equal number stopped doing business with a company bec...

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LookSmart: Determinedly Second-Tier, Exploring Options
Media

LookSmart: Determinedly Second-Tier, Exploring Options

23y Susan Kuchinskas

LookSmart: Determinedly Second-Tier, Exploring Opt...

Bloodied but unbowed, executives at the paid inclusion provider say revenue and cash will grow despite the impending loss of its top distributor -- at...

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W3C Calls for Reversal on ActiveX Patent
Media

W3C Calls for Reversal on ActiveX Patent

23y Ryan Naraine

W3C Calls for Reversal on ActiveX Patent

UPDATE: The standards group warns of 'substantial economic and technical damage' to the operation of the Internet. Read More...

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Execs & Accounts for October 29, 2003
Media

Execs & Accounts for October 29, 2003

23y Zachary Rodgers

Execs & Accounts for October 29, 2003

MarketWatch.com names Atlanta sales chief; WWE picks ad server; and Tacoda Systems picks up a new client. Read More...

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ValueClick Reports 3Q Profit, Raises Guidance
Media

ValueClick Reports 3Q Profit, Raises Guidance

23y Susan Kuchinskas

ValueClick Reports 3Q Profit, Raises Guidance

UPDATE: The online advertising technology and services company reveals its plans for integrating Commission Junction after its acquisition goes throug...

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Study: Conversion Takes Time
Media

Study: Conversion Takes Time

23y Susan Kuchinskas

Study: Conversion Takes Time

UPDATE: An analysis of steps that turn clickers into customers finds results may take up to two weeks. Read More...

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Speaker May Force House Anti-Spam Vote
Media

Speaker May Force House Anti-Spam Vote

23y Roy Mark

Speaker May Force House Anti-Spam Vote

EXCLUSIVE: Hastert considering bypassing competing House bills with introduction of legislation passed by Senate. Read More...

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20/20 Targeting
Media

20/20 Targeting

23y James Hering

20/20 Targeting

Automating creative optimization. Read More

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IAR Bits and Bytes for October 27, 2003
Media

IAR Bits and Bytes for October 27, 2003

23y Susan Kuchinskas

IAR Bits and Bytes for October 27, 2003

AOL Broadband launches new sports shorts; RedSheriff helps with IAB's international membership drive; and a new service helps real estate agents adver...

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Rich Media Growth Trend Continues
Media

Rich Media Growth Trend Continues

23y Susan Kuchinskas

Rich Media Growth Trend Continues

DoubleClick's third-quarter ad serving report shows that the rich media ads continue to outperform standard ads, while click-through rates, though not...

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Responsys Adds Deep Analytics
Media

Responsys Adds Deep Analytics

23y Susan Kuchinskas

Responsys Adds Deep Analytics

The e-mail marketing technology vendor says its new platform lets marketers get better ROI by fine-tuning data across campaigns and systems. Read More...

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Execs & Accounts for October 27, 2003
Media

Execs & Accounts for October 27, 2003

23y Zachary Rodgers

Execs & Accounts for October 27, 2003

IMN elects a chairman; Coremetrics adds six e-tail clients; Quigo hires an exec to lead sales for its contextual unit. Read More...

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Microsoft Outlook 2003 Puts Open Rates in Question
Media

Microsoft Outlook 2003 Puts Open Rates in Question

23y Susan Kuchinskas

Microsoft Outlook 2003 Puts Open Rates in Question

The new Outlook, along with other e-mail client updates, protects recipients from unwanted images and nasty bugs. But it's harder to open HTML e-mail....

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Google Gobbles Up Sprinks
Media

Google Gobbles Up Sprinks

23y Susan Kuchinskas

Google Gobbles Up Sprinks

The white-hot search service signs a four-year deal with Primedia to sprinkle contextual ads in the publisher's Web of hobby pubs and Internet Guide s...

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Google Beta Tests Regional AdWords Targeting
Media

Google Beta Tests Regional AdWords Targeting

23y Susan Kuchinskas

Google Beta Tests Regional AdWords Targeting

Marketers using Google AdWords can target by regional areas. Read More...

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Execs & Accounts for October 24, 2003
Media

Execs & Accounts for October 24, 2003

23y Zachary Rodgers

Execs & Accounts for October 24, 2003

LeFurgy and Scot McLernon named co-chairs of new IAB pop-up task force; Modem Media expands European management team; The Phelps Group hires two. Read...

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Report: Google IPO Auction in Works
Media

Report: Google IPO Auction in Works

23y Ryan Naraine

Report: Google IPO Auction in Works

The Web search darling is considering an IPO offering that could value thecompany in the range of $15 billion and $25 billion. Read More...

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Wireless Industry Spurs Upgrade Trend
Data insights

Wireless Industry Spurs Upgrade Trend

23y Robyn Greenspan

Wireless Industry Spurs Upgrade Trend

Everybody wins: handheld manufacturers sell more units, service providers gain more subscribers, and customers report higher satisfaction rates. Read ...

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