Programmatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Read More...
View articleAccording to a survey of 1,544 UK 16-to-24 year olds by Voxburner, 53% of those asked said they 'love' YouTube. Find out how Instagram and other socia...
View articleWhy every major agency senior media buyer needs be fired. Read More...
View articleYouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them...
View articleFacebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Read More...
View articleShares in Twitter dropped to their lowest levels since the company's stock market flotation this week, as it reported slower than expected user growth...
View articleXaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Read More...
View articleMany mobile marketers still rely on crude segmentation methodologies when we should be targeting and segmenting with the benefit of today's audience s...
View articleAOL announces 16 original shows that will premiere throughout the year on its network. It has also signed a deal with Nielsen that will provide TV-com...
View articleYahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet. Read More...
View articleThe launch of a new website domain designed specifically for the capital is being publicised as a new way for London-based businesses, individuals and...
View articleA new study shows that in the coming years, original digital video programming will become as important to a business' success as television advertisi...
View articleForrester Research's recent report reveals that marketers must use a mobile-unique approach for integrated and individualized mobile ads. Read More...
View articleIn honor of YouTube's birthday, ClickZ reviews its past nine years as a powerful online video platform. Read More...
View articleIn this part one of a three-part series on the next generation of advertising, the focus is on how on-page advances will create new marketing opportun...
View articleThrough a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Read More...
View articleThe platform says this will make promoted posts more relevant to its users. Read More...
View articleMoves promises not to share data with the social network. Read More...
View articleAs the service moves from word of mouth marketing to brand advertising, is it missing out on social media opportunities? Read More...
View articleAOL's new ad unit claims to enable publishers to increase revenue in mobile. Read More...
View articleThe publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near fu...
View articleMcDonald’s infamous clown has been given a makeover and a promotion, and will now front the brand's new social media campaign of goodwill. Read More...
View articleA new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Read More...
View articleAs traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web...
View articleAsia's data market is still quite nascent, as third-party data sets are not yet widely traded in the region. Given the limited availability, here are ...
View articleData shows more impressions from devices that are running from the Google Android operating system. Read More...
View articleStarwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the f...
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