Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Read More...
View articleWhen it comes to programmatic platforms, quality premium mobile video's supply is a limiting factor. Read More...
View articleThe first three quarters of 2013 saw a massive 32.4% surge in display internet advertising compared to the same time in 2012, hinting at the incredibl...
View articleAOL's $90.7 million acquisition of Gravity to personalize ads and editorial is good news. But is it good enough to enable it to compete with the likes...
View articleGoogle's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Read More...
View articleEngineers at Princeton have predicted that the social media giant will fall out of favour with the public just as quickly as Myspace once did. Compar...
View articleDrawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. R...
View article20 ways to measure the success, or failure, of an event. Read More...
View articleProgrammatic buying simplified. Read More...
View articleA new one-day intensive masterclass aimed at digital marketing professionals looking to enhance their content marketing skills is to take place in May...
View articleRetargeting is still a relatively new marketing tool that advertisers are getting better at using but here's why it's not creepy. Read More...
View articleFor insights and advice on publishing in the coming year, we go straight to the ultimate expert in publisher success and sustainability: Bo Sacks. Rea...
View articleHow a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platfo...
View articleLocalization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to...
View articleApple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without...
View articleThe LA Times is launching the first ever e-commerce site run by a publisher. Don't be fooled, it's all about advertising opportunities and dollars. Re...
View articleFacebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Read More...
View articleHaving a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration....
View articleUK- based Guardian News & Media (GNM) has signed a deal with AOL Networks’ video ad platform, Adap.tv, to provide a private video ad marketplace f...
View articleRecent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Read More...
View articleGoogle rolled out a new comments system for its YouTube property, after its previous attempt at doing so sparked users outrage. Read More...
View articleOnline content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...
View articleThe ads allow consumers to learn more about apps available in Toyota’s Entune system -- which also uses voice-activated technology -- by speaking thei...
View articleVideo strategy is simple... find new fans where they live and bring them to where you live. If you own all the rights to your content, why not take fu...
View articleHavas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014. Read More...
View articleNBC Universal plays a huge card with its investment in video startup NowThis News and opens itself up to a world of untapped opportunities. Read More...
View articleFacebook is starting its first ever operations in New York after purchasing conversation startup, Branch, for a reported $15 million. Read More...
View article