Online direct marketing and analysis firm Cogit.com on Tuesday called in a directmarketer of its own, hiring ExpertCommunication to become its marketi...
View articleWhat level of qualification is really appropriate for a bona fide sales lead? Too broad, and the salespeople will feel their time is being wasted. Yet...
View articleTimes Company Digital, the Internet arm of the New York Times Co., on Monday tapped Ogilvy & Mather as its agency of recordfor a $40 million account. ...
View articleHacker attacks, the 2000 campaign, and the growing merger of commerce and e-commerce are all conspiring to bring the government deeply into our lives,...
View articleMicrosoft Corp. on Monday kicked offwhat it says is its largest consumer advertising campaign ever, a $150million push for MSN that uses a new logofor...
View articleLeading advertising firm DoubleClick, recently underincreasing pressure from privacy advocates, on Monday tried to turn thingsaround in the privacy co...
View articleIn what it says is a move to gear up its advertising efforts, CultureFinder.com on Monday signed Biederman Kelly Krimstein & Partners(BKK&P) to be its...
View articleThird Age Media, the publishers of baby boomer-oriented ThirdAge.com, on Monday picked Citron Haligman Bedecarré to develop itsadvertising. Read More...
View articleKozmo.com, the pioneering online delivery service, Monday inked a joint marketing pactwith Starbucks Coffee Co. under which the Internet start-up will...
View articleThe recent denial-of-service hacks against Yahoo!, eBay, CNN, Amazon, Buy.com and others bring to mind the conundrums that a solution would produce fo...
View articleTruck-loads of VC cash have financed the arrival of hundreds of new start-ups online. With all this well-heeled competition, what are the options for ...
View articleIn an environment in which dot-com is becoming synonymous withflash-in-the-pan companies running sometimes-offensive televisionadvertising, Internet s...
View articleIndependent Internet advertising network Space Asia Media and DoubleClick Asia this week expanded into new regions to further each company's play for ...
View articleComputerJobs.com, a job site thatspecializes in information technology opportunities, on Friday said it hadmade an advertising deal with Yahoo!,which ...
View articleMimeo.com, a company that prints andbinds documents that businesses send in over the Internet, on Friday chosethe Martin Agency as its firstagency of ...
View articleOnline direct marketing company FreeShop.com Inc. this week signed a marketingpartnershipwith MapQuest.com Inc. to bring travelinformation and a wide ...
View articleGrocery delivery company Webvan onFriday kicks off a regional integrated campaign with the debut of TVadvertisements, which will pepper the San Franci...
View articleThe perennial question about rich media and all online advertising is this: Is it branding or is it direct marketing? The answer, of course, is that i...
View articleThe name of the new e-media game is barter - the exchange of unsold inventory for exposure through another media vehicle. If you are an Internet site ...
View articleMXG Media, the publishers of MXG Magazine (formerly moXieGirl), MXGtv, and the newly re-launched MXGonline.com, on Thursday kicked off amulti-million ...
View articleIn a classic marriage of the traditional and the Internet age, 53-year-oldmarketing firm Cronin and Co. onThursday teamed up with interactive agency B...
View articleDana sees a link between AOL's alleged "upgrade from hell," the lawsuit against DoubleClick, and the rise of John McCain. Marketers are so anxious to ...
View articleFlycast Communications, the ad networkowned by CMGI that's being folded intosister company Engage Technologies, onThursday inked a deal to provide ad ...
View articleInteractive agency Siegel & Gale this week dropped the "&" from itsname, and kicked-off a $6 million advertising campaign to promote itselfand its new...
View articleWhat happens when a planner finds out he's willing to pay only $3 million for a portal deal pitched by a sales rep for $20 million? When evaluating an...
View articleQuoteMedia.com, a provider offinancial analytical tools, on Thursday tapped DoubleClick to serve and sell its ads. Read More...
View articleInteractive agency Agency.com onThursday kicked off its new wireless practice, which will occupy 40employees in the company's London, Singapore, Amste...
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