EWRX, a company that operates specialtyautomotive sites, and whose name is pronounced e-works, this week chose CMGI-owned Adsmart to rep its sites, jo...
View articleNew York-based GiSCO israising a stink after having been turned away from buying TV advertisingon Time Warner cable systems in itsregion because the m...
View articleBuilding on an existing alliance, ad company 24/7 Media and the AT&T Worldnet ISP on Wednesday announced anextension of their relationship, which ...
View articleMagnifi, a business-to-business company serving ad agencies and marketers,this week launched Magnifi.com, a freecontent and information portal, that a...
View articleInternet measurement firm MediaMetrix on Wednesday took a step toward expanding its internationalcapabilities, with the acquisition of Sifo Interactiv...
View articleDot-com companies began the fourth quarter with an adspending explosion, spending $473 million in the month ofOctober alone, up more than 500 percent ...
View articleAs the Internet becomes the public record of our time, more and more of that record is being routinely lost. Most news stories are lost forever after ...
View articleCoolsavings made quite a splash by bringing coupons to the web. Now the real competition begins. Carol Wright, Val-Pak, and all the other coupons that...
View articleFootlocker.com, the onlinesportswear retailing subsidiary of VenatorGroup, on Tuesday inked a two-year $21.5 million marketing deal with America Onlin...
View articleE-mail marketing firm MessageMedia on Tuesday named Grey Advertising as the charter partner inits Agency Alliance Program, aimed at boosting the compa...
View articleYou've been doing business with a site for quite some time. Month after month, client after client, there are some sites you always seem to bump up ag...
View articleCompetitive Media Reporting (CMR), which delivers competitive advertisinginformation to agencies, advertisers, broadcasters and publishers, isbringing...
View articleMarketing firm Bounty SCA WorldwideTuesday signed on with 3Buddies.com, Children's Television Workshop, Fuji Film, and Seattle Filmworks, to marketfre...
View articleThe four-year-old Internet AdvertisingBureau this week took a big first step -- the hiring of a generalmanager, Larry Kaufman, the former vice preside...
View articleFrench online audience measurement firm Médiamétrie has teamed with ACNielsen eRatings.com and Netratings to launch a new tracking, advertising and us...
View articleTodd spent 15 years crafting information for a daily newspaper before going digital. He knows what large media companies should be doing, like riding ...
View articleTime Warner's Entertaindom.com, arecently-launched entertainment site, on Monday expanded its relationshipwith ad services firm L90, which includesa y...
View articleTogglethis, a company that allowsfor the e-mail delivery of animated, interactive content and advertisementsto users' desktops, on Monday released the...
View articleFew businesspeople would deny the importance of prospect screening, but the issue gets divisive when we start looking at where that responsibility res...
View articleMost people still think of Sculley as a schmo, or worse, naove. He tried to follow Steve Jobs at Apple and later burnished the image of Spectrum Infor...
View articleBET.com, the content portal started by BETHoldings II and aimed at African-Americans, launched on Monday, along witha supporting $8 million advertisin...
View articleCommunications site eFax.com on Monday joined DoubleClick's new mass-reach,discount-oriented advertising network, the Sonar Network, and announced pla...
View articleDespite the fact that Al Gore invented the Internet, and thatwould-be politicians are accustomed to spending gobs of money on TV andradio advertising ...
View articleWhen Dana mentioned his 11-year-old daughter was asked for her email address on a warranty card, it struck a chord with MessageMedia's permission advo...
View articleThese are challenging times for small online businesses. With the advent of price-comparison agents and competition between big players like Wal-Mart ...
View articleSpending on E-mail marketing, which amounted to $898 million last year,will increase 417 percent to reach the $4.6 billion level by 2004,according to ...
View articleAdvertising industry leader DoubleClick is facing no fewer thanfour lawsuits alleging its privacy practices are unlawful, according todocuments filed ...
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