Dana was talking to alawyer who started a legal discussion list on technology issues - a rare thing in the legal profession. Why? Good forum moderatio...
View articleAdvertising company 24/7 MediaMonday re-launched ContentZone, anad serving network for sites that get fewer than one million monthlyimpressions. Read ...
View articleHot leads, qualified prospects, warm bodies ready to buy. Every salesperson wants those leads. Few of us like to spend our selling time talking to tir...
View articleWhat's your marketing model? That process by which you get your message out to the folks you want to attract, in a way that makes them want to buy fro...
View articleA California woman filed suit against DoubleClick Thursday, accusing theadvertising firm of illegally collecting and selling consumers' personalinform...
View articleDana reports the saga of Joe Rand and his Dezzerts.com. The problem with selling cheesecake online isn't stimulating the taste buds, or arranging affi...
View articleGO.com, the Internet arm of the Walt DisneyCo., Thursday agreed to give pet supplies e-tailer Pets.com promotion on its network, as wellas marketing o...
View articleInternet direct marketer and loyalty player MyPoints.com on Thursday ventured intothe offline world with the acquisition of Alliance Development Group...
View articleTom tells planners what to do about shortfalls on guaranteed-buy contracts in this era of pre-emptability, oversold inventory, crafty adservers and in...
View articleMove.com, a newly-launched portal forrelocations, Thursday agreed to pay AltaVista Co. $40 million overthree years in exchange for the creation of a c...
View articleBill starts a serious analysis of rich media by examining some of the major players and showing how the fundamental technologies stack together to for...
View articleLast week WalMart.com backers were spreading Fear, Uncertainty and Doubt regarding Amazon.com, saying, in effect, that WalMart would bury it. Turnabou...
View articleMonster.com, whose "When I Grow Up"commercial from last year's Super Bowl, has proven to be one of the mostmemorable of the year, Thursday unveiled it...
View articleAd network Real Mediaon Thursdaymade a strategic investment in MediaFusion, an Australian ad rep firm,expanding its presence in the Asia-Pacific regio...
View articleOnline promotions company Webstakeson Wednesday joined forces with Japanese e-commerce firm TKAI to create a Japaneseversion of the sweepstakes portal...
View articleOnline closeout retailer redtagoutlet.com on Wednesday strucka deal with ValueVision to co-produce programming forthe channel, which is soon to be re-...
View articleAdvertising firm 24/7 Media onWednesday said it's selling around 150,000 shares of its holdings in chinadotcom Corp., realizing a $11 million gain, am...
View articleDeCSS is a computer program that unscrambles the encryption on a DVD disk so you can copy its contents. Scares the movie industry to death because whe...
View articleIntranets.com, which provides smallbusinesses with free corporate intranets, Tuesday became partof DoubleClick's Select BusinessNetwork, a deal that g...
View articleBaby boomer-focused site MyPrimeTime.com on Tuesday said ithad chosen Age Wave IMPACT, anagency specializing in marketing to older Americans, as its a...
View articleOnline employment site jobs.com this weekinked a deal for business guru Tom Peters to be its spokesperson, andlaunched a $30 million brand campaign wi...
View articleThe direct marketing experts at the "Billion Dollar Internet Strategy Setting Super Summit" knocked Dana on his tokhes last week. Martin Chenard of Ad...
View articleJim received email after email in response to last week's piece, "Attention Sales Staff! Please Read This Before You Call." In fact, he got more respo...
View articleInternet services firm Agency.com onTuesday purchased the part of French agency Pictoris Interactive SA that it didn'talready own, for a total of $12....
View articlePersonal finance site MSNMoneyCentral Tuesday signed advertising and sponsorship dealswith ChaseManhattan Bank, Datek Online, E*TRADE Group, Fidelity ...
View articleYahoo!'s Danish site and Euro909.com, majority owner of acable channel and magazine Chili aimed at teens, this week agreed to promote one another on t...
View articleInternet ads targeted at getting consumers to request a particular drugwhen at the doctor's office have been stunningly effective compared toother med...
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