Intranets.com, an idealab!-incubated company that providesfree collaboration sites for businesses, on Tuesdaykicked off a $10 million national adverti...
View articleSpending on online advertising rose to $1.2 billion in the third quarter of1999, putting the industry on track for a $4.4 billion dollar year,accordin...
View articleWhat's FUD, you ask? It's an acronym that describes the strategy some Internet businesses use to build up buzz and cow the competition: Fear, Uncertai...
View articleCost-per-click player TeknoSurf.com Tuesday changed its name to Advertising.com and hired former DoubleClick VP of businessdevelopment, Jeffrey Dickey...
View articleJim's already reminded buyers and planners to make very clear to site reps just what it is they are looking for when shopping sites for placing ads. B...
View articleOxygen Media, the online network whichwill be paired with a cable channel aimed at women, this week struck anadvertising deal with MSN Hotmail topromo...
View articleVoice, data, and Internet service provider Broadwing Wednesday will launch its first national advertising and marketing effort, a ten-month-long campa...
View articlePersonalization firm NetPerceptions this week bought data analysis company KD1 for around $126 million in stock, in abid to create a more compelling t...
View articleBefore they were billionaires, Bill Gates and Steve Ballmer were regular players at Comdex, and Dana was able to observe them closely. Nervous on-stag...
View articleLoyalty marketer FreeRide.com Monday launched the test phase of what will eventually bea national advertising campaign, encompassing radio, newspaper,...
View articleLast week, Janet wrote about putting together a sales leads pipeline. "Preaching to the choir!" one frustrated reader responded. "How do I get stubbor...
View articleDana suspects spam, and at first it seems like he's getting nowhere. Then eureka! With all the brouhaha in the U.S. over spamming, and the Direct Mark...
View articlePhoneFree.com, which provides freePC to PC voice calls, on Friday kicked-off its first national radiocampaign, with spots running during the NFL playo...
View articleInternet postage supplier Stamps.com this week inked a marketing deal with USWest , a telecom player that is one of nation's the largest providers ofD...
View articleNike, long known for cutting-edge advertising created with Wieden & Kennedy, this weekend starts a televisioncampaign designed to drive viewers to its...
View articleIt's a hard thing for a proud small-biz web site owner to do, but Nick wants you to get a total stranger to come and look at your site. Find a friend ...
View articleFreeRide.com and Vianet are teaming to provide video e-mail programsenabling opportunities for increased personalization, targeted messaging andhigher...
View articleBBDO Interactive this week purchased a 49percent stake in Israeli Internet and multimedia firm Goldfish and plans to add the companyto its network on ...
View articleTwo years ago at this time, affiliate marketing was flying under everyone's radar. Companies like BeFree, Dynamic Trade, Commission Junction and LinkS...
View articleThe number-one question Bill McCloskey gets asked as chairman of the Rich Media Special Interest Group is: "Hey, smart guy, what IS rich media, anyway...
View articleMost planners are frustrated when campaign click rates are low. What's even more frustrating is clients complaining about it when high CTRs are not a ...
View articleAd solutions firm DoubleClick Inc. Thursday made a strategic investment in cost-per-click ad network ValueClick, throwing in stock and cashworth $85 m...
View articleAOL MovieFone, which provides movieinformation and sells tickets online and over the phone, Wednesday inked anexclusive ticketing deal with ImaxCorp.,...
View articleAd delivery and management firm AdForce, which is majority-owned by CMGI, on Thursday teamed with Akamai Technologies, a company whoseproduct speeds t...
View articleAdKnowledge, which provides onlinemarketing management services, on Thursday said it was opening its firstEuropean office in London. Read More...
View articleAdvertising network FlycastCommunications on Wednesday launched a newsletter network, which willallow advertisers to make run-of-network and run-of-ca...
View articleLucas OnLine, the Internet division of Lucasfilm, has chosen ad andmarketing company L90 to represent its sites to advertisers. Read More...
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