Nick wants you to compare your business model to those of other, more established sites within your category. Business model? It's what you do, how yo...
View articleMeteorology site weather.com onThursday said it has launched a test campaign to determine the best mediafor getting its message out, trying everything...
View articleThe awards season has begun. Dana's going to save you folks the cost of a ticket and a tux (or a gown) and hand out some hardware. So let's not waste ...
View articleAd giant DoubleClick on Wednesdaysaid it's created a new post -- the director of US Hispanic sales forDoubleClick Las Americas and tapped Sam Pagan, t...
View articleTV home shopping channel ValueVision andNBCi, NBC's Internet spin-off, Thursdaystruck a cross-media deal worth $20 million with onlineelectronics reta...
View articleWhisperNumber.com, a financialsite that provides unofficial predictions of company earnings, on Thursdaytapped 24/7 Media to handleadvertising duties ...
View articleTom addresses buying online ad inventory from networks. For some clients, and even some planners, there seems to be a stigma attached to striking deal...
View articleWant to set the hard-charging captains of e-commerce back on their heels? Just say privacy. It's like sunshine to a vampire: It stops them cold. It do...
View articleICQ, AmericaOnline's youth-oriented instant messaging service, and VarsityBooks.com, an online collegetextbook retailer, on Thursday trumpeted a broad...
View articleOnline bill payment service PayMyBills.com on Wednesday madestrategic moves aimed to reaching customers through their employers, inkingdeals with Hewl...
View articleOn January 1 Wal-Mart opened the latest version of its online store, and the consensus among the press and analysts was much the same: Be afraid, they...
View articleOnline postage company Stamps.com onWednesday named DraftWorldwideto be its AOR, dropping Wieden & Kennedy, which had been handling the firmsadvertisi...
View articleMyFamily.com, a community site aimedat families, on Wednesday debuted its first television advertisements,taking a warm, family-friendly approach, con...
View articleTicketmaster Online-Citysearch Tuesday inked a dealwith Culturefinder.com that putsthe arts and culture events site's content on the city guide networ...
View articleOnline drugstore more.com and drDrew.com, a health and relationshipssite aimed at teens, Tuesday forged a pact that makes more.com the teensite's excl...
View articleReverse marketplace imandi.com onTuesday made its pick for advertising agency of record, choosing Crispin Porter & Bogusky. Read More...
View articleTechnology network ZDNet Tuesday chose Net Perceptions'solution to help it more effectively target advertisements. Read More...
View articleJim takes a shot at predictions for the year 2000. Here's the scenario in the media-planning world on topics like "hits," ROI, sessions, and cross-med...
View articleE-tailer buy.com Tuesday launched a new advertising and marketingcampaign with a simple approach it hopes will help it cut through theso-called "dot-c...
View articleA turnaround starts by turning around an image. Hewlett- Packard CEO Carly Fiorina has launched the public phase of her turnaround effort with a symbo...
View articleWhen forecasting revenue expectations for any business, it's not enough to know the size of the total market. We're well on the way toward a multi-bil...
View articleOnline ad network Adsmart Monday jumped intothe hot business-to-business space, laying out plans to create verticalnetworks of sites targeting profess...
View articleMarketing Services Group (MSGi) onMonday merged two of its subsidiaries WiredEmpire, a customer relationshipmanagement company, and PegasusInternet, a...
View articleCredit card issuers NextCard and Providian Financial Corp. havesettled a lawsuit filed by NextCard, in which the company accused Providianof copying i...
View articleCMGI, the Internet venture capital firmand holding company, has acquired an 80 percent interest inADTECH Advertising Service Providing GmbH,a German a...
View articleNow that the season has passed, it's time to deal with the hangover. For Internet retailers, or e-tailers, the party was an orgy of ad buys that sent ...
View articleIt's sometimes all too easy to spot a small business online. The design and architecture of the site give it away. An important issue for any small bu...
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