McAfee.com, the anti-virus and computertools provider, on Wednesday trumpeted a two-year distribution andadvertising deal with America Online,which ca...
View articleIsraeli ISP Internet Gold thisweek inked a deal with DoubleClick to manage advertising on the upcoming MSN Israel portal. Read More...
View articleAdauction.com, a marketplace for thebuying and selling of online and other media, has addedNielsen/Net Ratings data toits site, so potential buyers ca...
View articleThere is a serious Y2K problem, after all, and it originates from Cybercash's ICVerify unit, recently victimized by a cracker-embezzler who tried to p...
View articleLoyalty and direct marketing player MyPoints.com this week partnered with About.com to build a co-branded rewardsprogram, which lets members earn poin...
View articleIt's the middle of 1995, and Jim and his media counterparts are sitting in a small conference room in Wired's original San Francisco office. Some craz...
View articleEver thought about checking the results of your online ad campaign whileyou're in a meeting or out at lunch? Read More...
View articleUCI Web Group, an Internet servicesholding company, this week snatched up interactive agency Third Street Interactive, continuingits roll-up strategy....
View articleE-Stamps, an online postage provider,on Tuesday said it was passing on high-priced Super Bowl advertising infavor of more, but less high-profile, ads ...
View articleOnline employment site HotJobs.com hasfiled suit against Digital Cityover the AOL property's cancellation of anad agreement after it made an exclusive...
View articleAmerica Online is buying Time Warner for $166 billion. The market is cheering. In fact, this is the dumbest merger ever. Time Warner is doing this mai...
View articleMessageMedia, which delivers andmeasures e-mail marketing campaigns, this week partnered with RadicalMail to integrate thecompany's technology into it...
View articleA lot of folks are deeply engaged in the sales planning process as we move into the new budget year. Janet and Nancy take a look at some of the assump...
View articleThe web has passed another milestone. For the first time it's possible to measure web brand loyalty as against, say, loyalty to a soft drink or type o...
View articleHome and real estate information site Homestore.com on Monday launched itsfirst advertising and branding campaign, with a high-production-values TVcom...
View articleE-Steel, a business-to-business siteserving the steel industry, has revealed its chose of Stein Rogan & Partners to craft its firstintegrated brand ca...
View articleInternet service provider EarthLinkon Monday kicked off its first national advertising effort, starting with atwo-week blitz of television, radio and ...
View articleAdvertising and marketing firm 24/7Media on Monday acquired SabelaMedia, an ad serving firm with roots in Australia, and IMAKE, which makes technology...
View articleAmerica Online, which Monday announced amerger with Time Warner, alsoforged a cross-promotion and content-sharing alliance with the Public Broadcastin...
View articleIn the short history of e-commerce, 1999 may go down as the year of struggling e-commerce strategies for traditional bricks-and-mortar companies. As c...
View articleU.K. advertising agency Abbott Mead Vickers7BBDOhas successfully pitched to run a £100 million ($162 million) global marketing campaignfor LetsBuyIt.c...
View articleThe Internal Revenue Service this weekeased the tax reporting burden for companies that facilitate the exchange of products and services, like those t...
View articleUpscale publishing site Salon.com onFriday said it would sponsor the next thirteen episodes of a televisionseries hosted by travel and food author and...
View articleMost Internet start-ups to date have focused on reaching people and businesses that already use the Internet. That sounds logical, but there's a world...
View articleTime was when rich media was like runway fashion: a lot of funk, not a lot of practical application. Well, folks, those times are history. Rich media ...
View articleOnline map site MapQuest.com and eCoupons.com, a coupon site, this weekformed a strategic partnership to integrate online coupons into the mappingand ...
View articleSelfCare.com, a traditional healthproducts company that has recently migrated online, Thursday signed athree-year, $21 million deal with Women.comNetw...
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