Figuring most of us this New Year's are at home or at our desks (along with the Y2K bug), Dana brings along everyone's favorite parlor game, "Predicti...
View articleWeb development shop Xceed this weekforged an alliance with iMedium, afirm that embeds "hotspots" into visual images, to include iMedium'stechnology i...
View articleTom found a 486 in the trash last week. Someone who had just received a Gateway 500 MHz PC was so thrilled that he dumped his old computer in the Gate...
View articleAs we prepare for the new millennium, there's a hot new market in people's souls. What's more remarkable is that a reverse sort of Moore's Law is appl...
View articleHome improvement site OurHouse.com onThursday laid out its plans for a national television campaign, to debut onABC's broadcast of the Florida Citrus ...
View articleAngeltips.com, a site that aims tomatch investors with entrepreneurs, says it's re-thinking its advertisingstrategy, dropping its planned Super Bowl b...
View articleJobs site HotJobs.com, which hasgained a reputation for spending big bucks on high-profile ads,Wednesday launched its campaign on the Nasdaq MarketSit...
View articleLet's admit the truth: We're building the web with confederate money. The power and the terror of the Internet economy is that huge amounts of confede...
View articleDisney's Go Network -- which encompasses ABCNEWS.com, Disney.com, ESPN.com, and Mr. Showbiz, along with the Go.com portal site Wednesday started-up an...
View articleCellmania.com, an e-commerce sitethat sells wireless products like phones and pagers, on Wednesday signed anagreement to become a Yahoo! merchantand g...
View articleNews Corp.'s New York Post ,whose NYPost.com Web site gets 12.3million monthly page views, Tuesday signed a deal for PopMail.com to provide it with pe...
View articleBack in the good old days of online advertising, the greatest data point ever offered a brand manager engaging the online medium for the first time wa...
View articleInteractive advertising and direct marketing firm L90 has expanded itsnetwork by adding four new Web properties -- Campus Pipeline, Scour, the Sega of...
View articleA week ago Dana wrote about how conservatives face internal conflicts over political issues raised by the Internet. Today Dana takes a look at similar...
View articleInternet Tradeline, which builds"Point and Shop" online stores for small businesses, on Tuesday inked dealswith ShopNow.com and WeTheShoppers.com that...
View articleAs part of an effort to boost its business-to-business offerings,interactive ad company 24/7 Media isbuilding a network that will let advertisers targ...
View articleFoxSports.com and NTN Communications have struck a deal tocreate a co-branded version of QB1, a gamein which players watching a match-up on television...
View articleInsurance comparison service Quotesmith.com on Tuesday said it'slaunching a three-year $100 million multi-media ad campaign on January 1,with televisi...
View articleCBS and iWon.com, the portal in which the TV networkhas a majority stake, on Tuesday launched "Club CBS", a loyalty programthat rewards viewers of CBS...
View articleAuction giant eBay Tuesday said it hasinked a deal with Broadbase Softwarefor the data analysis company to help it target, acquire, and retain itsonli...
View articleAn interesting debate is developing in email marketing between those who've been burned by the charge of spamming and those who believe targeting make...
View articleEver have trouble getting your ideas across to advertisers? You might be failing to communicate with them in their own communication style. Anne's sna...
View articleWhy doesn't the Net make it easier to buy groceries? Sure, in some large cities you can use Peapod.com and Webvan.com. But how come we can't order gro...
View articleAdwise USA, an ad network that providesISPs with the capability of serving ads in pop-up windows, this week closeda $2.3 million round of financing, l...
View articleA few years ago the time came, as it does in many families, when Dana had to tell his daughter Robin the "truth" about Santa Claus. So he wrote her a ...
View articleOnline college bookseller VarsityBooks.com on Thursday inked adeal with Sallie Mae, the studentloan provider, that calls for each company to promote t...
View articleTom tells you the similarity between watered-down drinks and effective CPM deals. And he's seen some big Internet ad deals proposed to clients in his ...
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