Flycast Communications signed AntFarmInteractive, CFN, Homestead, iXL, MyHome.com, Nexchange, and VBD as customersfor its Flycast MediaNet, a third-pa...
View articleMost merchants have had to adjust to the web, but a lucky few have found the web supercharges what they'd been doing anyway. Dell and Cisco have found...
View articleContent delivery solutions company Sandpiper Networks Inc. signed anagreement with outsourced ad management firm AdForce Inc. to deliver AdForce's ads...
View articleExcite Australia signed a sponsorshipagreement with Cinerent OpenAir Cinema, a harborside event that attractsthousands of people every summer. Read Mo...
View articleOne of the most frustrating situations in the agency-side interactive media business is the one in which a client can't decide who handles the media b...
View articleKnight Ridder selected EURO RSCG/DSW Partners to create, develop andexecute a marketing campaign to build awareness for its Real Cities network of reg...
View articleOnline advertising and direct marketing solutions firm L90 entered into a partnership with Donnelley Marketing to providetargeted advertising services...
View articleGay and lesbian media company PlanetOut Corp. debuted a newly redesigned Web site, logo andcorporate identity system, and launched a multi-million dol...
View articleThis fall the poster boy for "doing it right" was eToys CEO Toby Lenk. His commercials got a warm intro at Forrester. Visa USA's Liz Silver showed the...
View articlePermission e-mail marketing company yesmail.com signed a deal with AdTools Inc. to integrate its ice9multimedia technology, featuring DeskShop, into Y...
View articlePermission-based, one-to-one targeted marketing network Free-PC Inc. said it hasadded more than 30 new companies that will be delivering advertising a...
View articleMarketing and technology company Mediaplex Inc. formed an alliance with SoftCoin, a privately heldbusiness-to-business e-commerce company. Read More...
View articleOnline specialty store Indulge.com launched its site along with amulti-million dollar national advertising campaign. Read More...
View articleDoubleClick Inc. said its DART (DynamicAdvertising Reporting and Targeting) technology recently hit a new recordserving one billion ads in a single da...
View articleGourmet retailer iGourmet.com named Grey Advertising as its firstagency-of-record. Billings are estimated at $10 million. Read More...
View articleGlamour magazine's December 1999 issue will carry an exclusive 39-pageadvertising section for drugstore.com. Read More...
View articleWeb-based affiliate marketing network Commission Junction signed a partnership dealwith marketing agency dvisions Ltd. to expand its affiliatemarketin...
View articleMost arguments concerning the Direct Marketing Association's laissez faire attitude toward unsolicited commercial e-mail (UCE) is over alleged harm to...
View articleAmazon.com launched a holiday advertisingcampaign with five television ads using a "Variety Show" format that it hopeswill convey the ease and simplic...
View articlePoker.com Inc. established a marketing relationship with 1for1.com Media Exchange to use its Ad-Remoteservice to host and monitor all of Poker.com's a...
View articleOnline media planning agency AdValue launched in theUK, offering "sophisticated online targeting and tracking software" for theEuropean market. Read M...
View articleRich LeFurgy knows more than most of the people in the online ad space have forgotten. He helped found both the Internet Advertising Bureau and the P&...
View articleFlycast Communications Corp. formallylaunched Flycast Valet, the company's e-commerceoffering that was first announced in September, with about 400 si...
View articleAdKnowledge delivered DataCompass, anonline tool for quick analysis and reporting of advertising campaign data. Read More...
View articleAd network and server technology company Real Media said it has linked togetherLatin American-based portals into an advertiser network that includes C...
View articleE-commerce application services provider fourthchannel inc. has selected Big Sky Communications Inc. as its publicrelations agency of record. Read Mor...
View articleSnap.com and XOOM.com Inc. rolled out a $45 milliontelevision advertising campaign to support Snap Shopping, the new Internet shoppingservice launched...
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