Ad network 24/7 Media Inc. named Margaret MeurerBrossy, a former Philip Morris executive, as chief marketing officer, seniorvice president. Read More...
View articleDoubleClick Inc. rolled out a suite ofe-mail products, called DARTmail, that will provide publishers andadvertisers with consent-based e-mail marketin...
View articleOf all the industries where you would think Multi Level Marketing wouldn't work, Internet service would top the list. Well if you thought that way, yo...
View articleJim quotes Immanuel Kant to distinguish between awareness and branding. There's a group of you out there, half of whom are stroking their chins like c...
View articleOnline agency and e-business developer Organic Inc. filed with the Securitiesand Exchange Commission for an IPO that could raise as much as $75million...
View articleTwenty-five percent of experienced Internet users said that banneradvertising drove them to shop online, beating out all other media, accordingto a ne...
View articleOnline advertising network 24/7 Europe has signed an exclusivecontract with Belgacom Skynet's Belcast to provide globalsales representation for Belgiu...
View articleA famous proverb says, The more things change, the more they remain the same. But one thing that has not changed is that good selling remains good sel...
View articleAffiliate marketing company Nexchange Corp. has launched a "Get YourPiece of the Pie Holiday Sweepstakes" -- a promotional campaign that offerspartici...
View articleSwiss Internet-advertising company. Day Interactive Holding AG saidthat two private-equity funds owned by UBS AG, Europe's second-largestbank, and Swi...
View articleLet's face facts. The most important Christmas season in your history is now out of your hands. The software is installed, the fulfillment and procure...
View articleGo2 Systems Inc., originator of Go2, a global addressing and locatorsystem, launched 300 individual Web sites providing access to more than 11million ...
View articleToys and toy collectibles retailer thetoybox.com launched a regionalholiday ad campaign with media outlets including WRAL-TV.com, a newsstation/Web si...
View articleNick was going to talk about 'two ideas' this week, but there's something else going on that merits a little attention. Thousands of dot-com companies...
View articleIf you're selling cars, cola, cereal or beer, it's getting hard to be heard above the dot com din. TV ad rates are going through the roof because dot ...
View articleThis is no day to talk business. (Yes, I'd like more white meat, please.) This is a day to give thanks, and we who work on the web have more reasons t...
View articleTwo weeks ago, Tom wrote a column on "Tracking Non-Click Conversions," and the mail is still rolling in. The vast majority of responses say, "Hespos s...
View articleHyperlinks are what make the web different from other media. They came from the mind of Ted Nelson, but were first implemented and demonstrated by Tim...
View articleDoes the online advertising universe need yet another industry organizationto bring cohesion and a sense of order? Read More...
View articleIncentive e-mail company Epidemic Marketing is set to launch thisweek with viral marketing technology that enables e-mail users to earnmonetary reward...
View articleBoston-based marketing company Bronnercom will invest $8.2 million in newoffice space and equipment at its New York City location. Read More...
View articleE-commerce companies this holiday season are spending billions inadvertising, attracting millions of potential customers and then driving mostof them ...
View articleInteractive advertising agency Beyond Interactive has partnered withe-mail marketing company MessageMedia to develop permissionmarketing strategies fo...
View articleAd sales company Cybereps has signed exclusive agreementswith AutoWorld and iOwn.com. Read More...
View articleOpt-in email marketing company NetCreations Inc. said it hasincreased its PostMasterDirect.com database tomore than five million e-mail addresses of I...
View articleOnline price comparison service DealPilot.com a new online marketingcampaign to promote its newest price comparison software, DealPilot Express. Read ...
View articleMediaCom was named off-line agency of record for TicketmasterOnline-CitySearch Inc. and will handle national off-line media planning andbuying. Read M...
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