You'd have to be living in a cave if you failed to notice that retailers' spending on traditional media -- especially spending by upstart e-tailers --...
View articleInteractive agency K2 Design and domain name registrar Register.com announced Wednesday that they've agreed to co-market one another's services. Read ...
View articleWith Hanukah past its mid-point, the Christmas buying season heads into the home stretch. And it's been a grand season so far. The malls are jammed, f...
View articleAs the Internet business turns increasingly toward broadband and wireless content delivery, audience measurement firm Media Metrix said it would turn ...
View articleSan Francisco-based interactive agency Lot21 unveiled two new offerings -- consulting services and Web marketing. Read More...
View articleLast week, Jim raised the specter of awareness and branding and that there might be a difference between the two. He also alluded to how these two thi...
View articleThe Next Generation Network(NGN) and IBM are teaming with Otis Elevator to bring news, entertainment, and targeted advertising to captive audiences in...
View article"You can't always get what you want, but if you try some times you just might find, you get what you need." That's the real lesson hidden in AT&T's "c...
View articleThe US Patent and Trademark Office Tuesday awarded affiliate marketer LinkShare Corp. a patent on the technology behind its affiliate program. Read Mo...
View articleEuropean online ad network ad pepper media and Swiss publishing firm Ringier AG have formed a joint venture to be called ad pepper media Switzerland. ...
View articleLifeMinders.com, the firm thatsends advertiser-sponsored e-mail reminders, Tuesday announced it hadsigned new ad deals with PETsMART.comand InsWeb wor...
View articleInteractive PR firm TechMarcom and Read-Poland Associates, which recentlymoved into the Internet space, have agreed to team up on an as-needed basisto...
View articleSoon-to-launch iBelieve.com, a new Internet venture fromretailer Family Christian Stores, has selected Beyond Interactive as its interactiveadvertisin...
View articleStreaming media pioneer RealNetworks Monday announced technology to allow online broadcasters to insert ads into audio and video streams. Read More...
View articleNBC Internet Inc. named John J. McMenamin, aveteran of both iVillage and Time Warner, as executive vice president ofsales and marketing. Read More...
View articleDana gets a lot of e-mail from countries like India, Pakistan, Australia, Germany, South Africa, Brazil, and Turkey. Most have access speeds faster th...
View articlePRWebCast.com has launched a newstreaming media service that combines textual press releases with streamingmedia in the form of video and/or slide sho...
View articleVirtual Billboard Network, the largest Canadian-owned Internet ad network, has partnered with AdSmart, the U.S. ad server owned by CMGI, to allow each...
View articleAudience analysis and traffic measurement company WebSideStory filed a federal lawsuitagainst WebTrends Corp. and obtaineda temporary restraining orde...
View articleIn an environment in which marketers are looking for alternatives to traditional CPM-based advertising, Flycast is rolling out a new ad network based ...
View articleE-mail-based customer relationship management and direct marketing company MessageMedia Inc. has published awhite paper on spam entitled "Sometimes th...
View articleWit Capital Research Analyst JordanRohan increased the 12- to 18-month price target on ad network 24/7 Media from $63 to $84 pershare, based on its mo...
View articleMjuice.com, a digital music retailer, signeda marketing agreement with MyPoints.com, a provider of directmarketing, incentive and loyalty products, to...
View articleInteractive marketing agency BrainBug LLC said it has signed threemajor client accounts for e-commerce and online promotion: Amisto.com,Carrier Corp. ...
View articleACNielsen eRatings.com, a joint venturebetween international market research company ACNielsen Corp. and U.S.Internet audience tracking group NetRatin...
View articleMyFamily.com Inc., an online resource forconnecting and strengthening families, launched an integrated campaign inprint, television, radio and online ...
View articleA new radio advertising campaign launched by fragrance and cosmetics retailerSephora and sephora.com is targeting the largestconcentrations of Interne...
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