Insurance price comparison service Quotesmith.com Inc. selected BBDO Chicago for a three-year, $100 millionintegrated marketing campaign to build cons...
View articleAgency.com reportedly is facing a"compensation scandal" this week after an employee inadvertently sent a"large percentage" of the company's New York s...
View articleEarly this week, "The New Yorker" told the world something we Internet old-timers have known for years. Words are in. Despite all the broadband hype, ...
View articleOnline ad company DoubleClick Inc. said that it hasacquired DoubleClick Iberoamerica from Terra (formerly Telefonica Interactiva), anaffiliate of Tele...
View articleHere's a weird thing. How come there are so few sites that use testimonials? In the print world, testimonials have been used for decades. They provide...
View articleRocketworks Inc. launched an integratedonline and off-line marketing campaign for Gradeworks.com, a new onlineeducational tool that helps to establish...
View articleAdvertising and communications holding company True North Communications, expanding itscommitment to the digital arena, is acquiring Stein Rogan + Par...
View articleInternet services company iXL Inc. has won an initial contract with HomeDepot to expand its e-commerce presence. Read More...
View articleYou may be wondering exactly what the labor, environmental, and nationalist groups attacking the World Trade Organization meeting in Seattle are reall...
View articleIf you're not marketing through affiliates, you should be, and if you are, you better start looking at ways to get more specific with the messages sen...
View articleAdvertising giant Omnicom Group Inc. has acquiredmarketing and communication agency Cone Inc., which will become a subsidiaryin Omnicom's Diversified ...
View articleSupported by the profile-driven targeting services of Engage Technologies, and backed by NFO Worldwide, InsightExpress went live with afully automated...
View articleSometimes, it seems like media planners simply can't win. They bust their butts to get the best deals for their clients, and then they have to clean u...
View articleThe new NBC Internet Inc. signed a promotion anddistribution deal with Clear Channel Communications Inc. bywhich NBCi's services will be promoted on t...
View articleOnline ad network Adsmart said it has signed another 61 sitesto its network and now represents more than 375 brand sites totaling 2.5billion monthly i...
View articleTorget, which bills itself as the biggestshopping portal in Sweden, signed with online ad network 24/7 Europe for ad sales representation. Read More...
View articleVolpe Brown Whelan & Co.initiated coverage of online ad company DoubleClick Inc. with a "buy" ratingand a $250 target stock price. Read More...
View articleOnline ad giant DoubleClick Inc. Wednesday acquired Opt-In Email.com, a provider ofInternet e-mail marketing, publishing and list management. Read Mor...
View articleBig media have never understood the basics of the Internet information transaction. Perhaps they never will. Time Warner and News Corp. represent two ...
View articleInternet mortgage banker AppOnline.com Inc. has launched its firstnational print advertising campaign. Read More...
View articleCanadian-owned Internet advertising network Virtual Billboard Networksaid it has added several female-oriented Web sites to its portfolio. Read More...
View articleCareer site kforce.com from Romac International Inc.named Beyond Interactive Inc. as its firstonline advertising agency of record. Read More...
View articleInternet professional services agency USWeb/CKS named three new partners in theNew York City region to augment the company's expertise in branding,ent...
View articleiExchange.com, an online marketplace forinvestment ideas and insights, has launched a guerrilla marketing campaigncreated by TBWA/Chiat/Day Los Angele...
View articleSome Internet companies are paying more to advertise on January's Super Bowlbroadcast than they have generated in revenue, helping to push the average...
View articleCareerEngine Inc. and AdStar.com Inc., a provider of remote adentry solutions, signed a deal in which AdStar will provide its Web serviceto permit the...
View articleAdKnowledge said it is relocating itsEastern regional office to a new, larger New York location, and made severalstaffing changes. Read More...
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