Teddy Roosevelt once said, "Speak softly, but carry a big stick." That is what a network buy has at the core of its proposition. An aggregate of small...
View articleIntegrated print media process technology and service company mediapassage.com has formed analliance with MarcomAvenue.com, abusiness-to-business dest...
View articleInternet Visa card company NextCard Inc. launched a new phase of itsnational branding campaign by posing the question "What's Next?" Read More...
View articleProfessional services firm KPMG and Peppers and Rogers Group, a one-to-onemarketing and consulting firm, formed a strategic alliance designed toprovid...
View articleOpt-in e-mail marketing company NetCreations Inc. (NTCR) raised $42.9million in an initial public offering of 3.3 million shares. Read More...
View articleE-business agency Modem Media. Poppe Tyson launched a newoffering called Internet Customer Service Solutions (ICSS), designed to helpclients improve c...
View articleOver the last five years those like Dana, who prefer to see businesses managed for the long term, based on tangible measures like profit and return on...
View articleInternet store and e-commerce enabler Adatom Inc. launched a holiday advertisingand promotional campaign designed to build the Adatom.com brand name. ...
View articlegiftpoint.com has selected Beyond Interactive to launch an onlineadvertising campaign for the holiday season to promote its site as adestination for g...
View articleHow do you know what a client or agency considers a great idea? Great sales pros, those who regularly pitch and close the big concepts (with the big p...
View articleWhittman-Hart Inc., a provider ofenterprise-wide e-business solutions for middle-market companies, acquired Four Points Digital LLC, anindependent int...
View articleDigitrends.net released the secondedition of its Interstitial Advertising Report, calling it an "in-depth lookat controversial, yet highly effective i...
View articleInformation technololgy firm United Sites of America Inc. recently announced aproduct called "Shoshkeles," -- animated ads that, unlike static banners...
View articleMedia marketplace and auction technology firm e-bidd.com signed with Meir Kahtan, Public Relations, a divisionof Miller Advertising Agency Inc. for pr...
View articleThe great thing about covering this business is you don't have long to wait. When a Netscape or Pointcast loses its way, the fall comes fast. In such ...
View articleOnline bookseller barnesandnoble.com launched amulti-million dollar advertising campaign, calling it the company's largestpromotion ever. Read More...
View articleNetmarket Group Inc. launcheda $15 million fourth quarter ad campaign to promote two of its onlineconsumer commerce properties -- and Hagglezone.com. ...
View articleMore than 100,000 commuters were treated to free fares one day earlier thisweek by carOrder.com in what it called a "randomact of kindness" campaign. ...
View articleAfter a formal review, Acteva (formerly known as TixToGO, theMarketplace for Activities) has awarded its advertising account to Young & Rubicam San Fr...
View articleThe Christmas selling season is upon us, and Nick doesn't know whether to smile or run for the hills. While considering his options, he decided to wri...
View articleLuxury and specialty goods retailer BestSelections.com began a nationalmulti-million dollar advertising campaign for the holiday shopping season. Read...
View articleOnline movie store BigStar Entertainment Inc. named Mad Dogs & Englishmen toexpand its brand strategy for both online and traditional media advertisin...
View articleAmerica Online has surpassed established television networks such as Fox and NBC to become one of the most powerful media brandsin the US. It may be p...
View articleThe Seattle office of Creative works said it has landed the InfoSpace.com account for a multi-milliondollar media campaign. Read More...
View articleClassified advertising company AdOne launched a new partner program called"PartnerPlus" that will offer its newspaper affiliates "innovative Internets...
View articleWe've known for a long time that banner ads have an effect on users who don't click. And we've measured "non-click conversions" by tagging users with ...
View articleGallop & Gallop Advertising Inc. said that its Internet media network, Virtual Billboard Network, signedwith AdForce Inc. for scheduling, targeting,de...
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