2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumer...
View articleAs it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat. Read M...
View articleAmazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who en...
View articleHere we take a look at sales and abandonment data from the 2016 Christmas shopping season. Read More...
View articleFacebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...
View articleIn 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called...
View articleThis past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop. Read More...
View articleEvery year, Google handles more than a trillion search queries, making it the world's most popular search engine. But when it comes to searches relate...
View articleProgrammatic is a game-changing technology in the advertising industry. Read More...
View articleThe fact that innovation drives economic growth is indisputable, but how do countries engender a culture of innovation and entrepreneurship among youn...
View articleAs an industry, we now have an expanded opportunity to amplify product stories by delivering content that drives commerce. Read More...
View articleAs the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017. Read More...
View articleEasily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story;...
View articleThe Like and Share counts retrieved through Facebook's Graph API were inconsistent with the counts displayed through search queries in Facebook's mobi...
View articleWith 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now...
View articleOnce signed into law, the BOTS Act will make it illegal for ticket resellers to use automated software to purchase tickets for events with seating cap...
View articleDigital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...
View articleYik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform. Read More...
View articleMarketing and IT functions need to work together more closely to achieve the quality of digital infrastructure their organizations need to succeed in ...
View articleThanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...
View articleGroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest ...
View articleThis year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year Read More...
View articleBrand advertisers and their agencies only want to pay for mobile ads that are seen by a person. Read More...
View articleThanksgiving itself has now emerged as an important shopping day, and with Cyber Monday, Cyber Week and even Small Business Saturday all competing wit...
View articleEmotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How ca...
View articleWith social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brand...
View articleDigital (and in our case search and content) data holds the keys to marketing success. Read More...
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