Hewlett-Packard has launched an integratedadvertising campaign to promote the "True to the original" photo-printingcapabilities of its recently announ...
View articleLoyalty e-mail company Roving Software Inc. released ConstantContactT 2.0, a packaged application aimed at driving repeat sales fore-commerce merchant...
View articleWhile sophisticated software and Internet know-how provide a basicinfrastructure and successful e-commerce, according to several Europeanexperts, is b...
View articleTom bumped into an old buddy at a conference last week. He asked Tom an interesting question. "If there's one single thing you hope every reader takes...
View articleDigital marketing agency SF Interactive has partnered withAction Point, a San Francisco Department of Health program servingHIV-positive people, on a ...
View articleOutside Internet World, the buzz in New York is all about the MCI-Sprint deal. Imagine, a $129 BILLION stock deal, and a "golden parachute" for Sprint...
View articleOnline games and entertainment company Uproar Ltd. named AdForce Inc. as its exclusive online adservice provider. Read More...
View articleContent delivery solution company Sandpiper Networks Inc. announcedpartnerships with five Internet firms to develop new services for its ContentDelive...
View articleThe Spam Recycling Center (SRC), theconsumer assistance Web site sponsored by a coalition of anti-spam advocates,issued a "Spam/Scam Alert" for Americ...
View articleRob thinks this e-commerce thing is pretty cool, to a point. But lately he's been suffering from human-being withdrawal. After moving more and more of...
View articleInternet development and advertising agency Quantum Leap Communications Inc. saidit has been retained by Wal-Mart Stores Inc. to work on asignificant ...
View articleJust acquired by CBS, sweepstakes and portal site iWon.com plans a $40 million-plus advertisingcampaign running from Oct. 11 through April 17, 2000. R...
View articleInterstitial ad technology company Net-mercial.com delivered its flagshipproduct, Audio/Video Net-mercials. Read More...
View articleOne of the most misleading "truths" about the Internet today is that it's easy to make money in auctions, because the auctioneer never takes title to ...
View articleWeb measurement firm Media Metrix signed a definitiveagreement to acquire closely held AdRelevance, a provider of advertisingmeasurement and intellige...
View articleThe heaviest users of the Web are also avid consumers of traditional media --listening to radio and watching television as they point their browsers t...
View articleOgilvyOne Worldwide formed a strategicalliance with Digital Archaeology, a privately heldsoftware company that provides Web-based analytic application...
View articleOnline marketing and loyalty company FreeRide Media signed a partner dealwith Internet grocer NetGrocer. Read More...
View articleInternet classifieds company AdOne named Anthony Manson as executive vice president ofmarketing and general manager of ClassifiedWarehouse.com,AdOne's...
View articleBeauty products, trends and advice site beautyscene.com launch the first phaseof a $20 million national online and off-line advertising campaign. Read...
View articleOnline toy retailer KBkids.com selected Lot21 Interactive Advertising as its firstinteractive agency of record. Read More...
View articleModem Media. acquired MEX Multimedia Experts GmbH, a Germandeveloper of interactive business solutions, for about $5.4 million in cashand common stock...
View articleOnline sweepstakes promotions company Webstakes.com signed a one-year contractallowing high-speed online service Road Runner to use Webstakes.com's iD...
View articleSocketware Inc. said that Europeanairline carrier Swissair has licensed Accucast as itsoutbound e-mail marketing and messaging solution. Read More...
View articleMedia marketplace Adauction.com launched GeoNet, acontent-based, geo-targeted Web advertising solution designed to makeregional media buying easier an...
View articleOnline games site Sandbox.com, which bills itself as "theSmarts and Entertainment Network," reportedly has begun an agency review foran estimated $15 ...
View articleProfessional marketers in electronic commerce are embracing and improving promotional techniques originally developed for the offline world. As the In...
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