Acacia Research Selects Agencies
Media

Acacia Research Selects Agencies

27y Beth Cox

Acacia Research Selects Agencies

Acacia Research Corp. said that its subsidiary, Soundbreak.com, has chosen McElroy:Foote, Cone & Belding as itsadvertising agency, Rogers & Co...

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K-tel International Signs with 24/7
Media

K-tel International Signs with 24/7

27y Beth Cox

K-tel International Signs with 24/7

Entertainment and consumer products company K-tel International Inc. signedup for marketing services with 24/7 Media Inc. Read More...

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AdPulse Launches Transactional Banners
Media

AdPulse Launches Transactional Banners

27y Beth Cox

AdPulse Launches Transactional Banners

AdPulse Inc. delivered a patent pendingbanner technology that it calls Targeted E-Commerce, a transactional advehicle that can sell a third-party prod...

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Aureate Media Signs Distribution Agreements
Media

Aureate Media Signs Distribution Agreements

27y Beth Cox

Aureate Media Signs Distribution Agreements

Software advertising company Aureate Media Corp. signed distributiondeals with McGraw Hill, IDG Books, Software-of-the-Month Club and severalinternati...

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Cost Per Action Ad Pricing
Media

Cost Per Action Ad Pricing

27y Janet Ryan and Nancy Whiteman

Cost Per Action Ad Pricing

You might be a publisher choosing to offer CPA (cost per action) pricing, or maybe you're responding reluctantly to advertiser demands. If you are sel...

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Modem Media's New Japan Office Sprints Out of the Blocks
Media

Modem Media's New Japan Office Sprints Out of the Blocks

27y Team ClickZ

Modem Media's New Japan Office Sprints Out of the ...

Just two months after opening, Internet marketer Modem Media Poppe Tyson's new Tokyo office has already won a string of global contracts. Read More...

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24/7 Europe to Rep for MSN/Hotmail Nordic Sites
Media

24/7 Europe to Rep for MSN/Hotmail Nordic Sites

27y Beth Cox

24/7 Europe to Rep for MSN/Hotmail Nordic Sites

24/7 Europe signed a deal withMicrosoft's MSN to rep for the latter's Nordic portal network.The agreement covers the Nordic MSN portals and Hotmail. R...

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MatchLogic Delivers New Ad Solution
Media

MatchLogic Delivers New Ad Solution

27y Beth Cox

MatchLogic Delivers New Ad Solution

Digital marketing solutions provider MatchLogic, a division of Excite@Home, delivered a new media planningand buying program called Media and Advertis...

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Omaha Steaks Becomes SRC Sponsor
Media

Omaha Steaks Becomes SRC Sponsor

27y Beth Cox

Omaha Steaks Becomes SRC Sponsor

Omaha Steaks is offering 40 percentoff steaks and six free hamburgers to netizens who help fight unsolicitedcommercial e-mail by forwarding their spam...

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Intel Demands Privacy Standards on Ad Sites
Media

Intel Demands Privacy Standards on Ad Sites

27y Beth Cox

Intel Demands Privacy Standards on Ad Sites

In another move to discourage government regulation, Intel Corp. said it will require Internetsites that carry its advertising to warn consumers what ...

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Microsoft Offers Rich Media Ad Tools to Customers
Media

Microsoft Offers Rich Media Ad Tools to Customers

27y Beth Cox

Microsoft Offers Rich Media Ad Tools to Customers

Microsoft Corp. is offering a new set ofrich media banner ad solutions free for any customer to use. Read More...

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24/7 Media Partners with Dynamic Logic
Media

24/7 Media Partners with Dynamic Logic

27y Beth Cox

24/7 Media Partners with Dynamic Logic

Ad network 24/7 Media Inc. signed a deal that willlet it offer customers access to Dynamic Logic's brand measurementsystem, AdIndex. Read More...

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Why I Love Small Business
Media

Why I Love Small Business

27y Nick Usborne

Why I Love Small Business

Nick kicks off a new series. He loves small business and spent a lot of time coaching young entrepreneurs and running workshops for small business own...

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PowerAdz Acquires CityPapers.com
Media

PowerAdz Acquires CityPapers.com

27y Beth Cox

PowerAdz Acquires CityPapers.com

PowerAdz.com, a provider of Internetadvertising and infrastructure services for newspapers, said it has completedthe acquisition of CityPapers.com. Re...

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Deal Breakers And Hell Raisers
Media

Deal Breakers And Hell Raisers

27y Tom Hespos

Deal Breakers And Hell Raisers

Many times in the course of negotiating a media package, a media planner might hit a snag - something on which the sales rep will absolutely not budge...

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TV onthe WEB Selects Sabela Media for Ad Serving
Media

TV onthe WEB Selects Sabela Media for Ad Serving

27y Beth Cox

TV onthe WEB Selects Sabela Media for Ad Serving

Sabela Media, an independent ad serving,tracking and analysis company, signed an agreement withTV onthe WEB, a developerof a national franchise for li...

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Skymalltravel.Com Picks K2 Design
Media

Skymalltravel.Com Picks K2 Design

27y Beth Cox

Skymalltravel.Com Picks K2 Design

Interactive agency K2 Design Inc. was selected by skymalltravel.com to create banneradvertising and direct e-mail marketing campaigns for the newly la...

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Ad Pepper Acquires Swedish Ad Network Web Media
Media

Ad Pepper Acquires Swedish Ad Network Web Media

27y Beth Cox

Ad Pepper Acquires Swedish Ad Network Web Media

European ad network ad pepper media international has acquiredWeb Media Sweden, aSwedish online media sales company that represents about 40 sites gen...

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Net-mercial.com Partners With GEO Interactive
Media

Net-mercial.com Partners With GEO Interactive

27y Beth Cox

Net-mercial.com Partners With GEO Interactive

Net-mercial.com, a developer of "whileyou wait" advertising products, announced a partnership deal with GEOInteractive to use its patented Emblaze str...

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HomePoint.com Sponsors College Bowl Game
Media

HomePoint.com Sponsors College Bowl Game

27y Beth Cox

HomePoint.com Sponsors College Bowl Game

Home furnishings retailer HomePoint.com plans a $1.5 million,multi-year title sponsorship of the Music City Bowl, one of the newest of thenation's pos...

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Online Ad Spending Predicted to Reach $11.5B by 2003
Media

Online Ad Spending Predicted to Reach $11.5B by 2003

27y Beth Cox

Online Ad Spending Predicted to Reach $11.5B by 20...

Online advertising is expected to grow to $11.5 billion in 2003, surpassingdollars spent in some traditional media, says a new industry report. Read M...

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1Q Internet Ad Revenues Hit $693 Million, IAB Reports
Media

1Q Internet Ad Revenues Hit $693 Million, IAB Reports

27y Beth Cox

1Q Internet Ad Revenues Hit $693 Million, IAB Repo...

Internet advertising revenues hit $693 million for the first quarter of 1999,nearly doubling the $351 million that was recorded in the same period a y...

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Bloomberg to Distribute Media Metrix Data
Media

Bloomberg to Distribute Media Metrix Data

27y Beth Cox

Bloomberg to Distribute Media Metrix Data

Web measurement firm Media Metrix signed a strategicalliance with Bloomberg L.P to provide selectsyndicated audience measurement data for regular dist...

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Bravo! Marketing Named AOR for CaseCentral.com
Media

Bravo! Marketing Named AOR for CaseCentral.com

27y Beth Cox

Bravo! Marketing Named AOR for CaseCentral.com

Bravo! Marketing has been named theinteractive and print advertising agency of record for Document Repository Inc. (DRI). Read More...

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Flycast Plans to Offer E-Mail Marketing Services
Media

Flycast Plans to Offer E-Mail Marketing Services

27y Beth Cox

Flycast Plans to Offer E-Mail Marketing Services

Flycast Communications Corp. launched newe-mail marketing division called Flycast eDispatch. Read More...

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Eisnor Launches Airport Campaign for MapQuest
Media

Eisnor Launches Airport Campaign for MapQuest

27y Beth Cox

Eisnor Launches Airport Campaign for MapQuest

Eisnor Interactive Inc., an off-lineguerrilla marketing and promotion agency for online brands, launched acampaign for MapQuest.com that will target b...

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drugstore.com Selects Fallon McElligott as AOR
Media

drugstore.com Selects Fallon McElligott as AOR

27y Beth Cox

drugstore.com Selects Fallon McElligott as AOR

After discussions with several agencies, drugstore.com has retained Fallon McElligott as its advertising agencyof record. Read More...

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