Online furniture retailer Furniture.com named the New York officeof British advertising agency Bartle Bogle Hegarty to handle its U.S.brand-building a...
View articleOgilvyOne Worldwide established TheOgilvyOne Brand Practice, a new venture that will deliver the expertise ofthe agency's one-to-one brand marketers t...
View articleInternet advertising network Adsmart launched a program called Ad-Buy directed at smaller businessesinterested in advertising on the Web. Read More...
View articleInternet advertising to home users increased 7.4 percent in July compared toJune, according to the Internet Advertising Index from Nielsen//NetRatings...
View articleReal-time personalization solutions provider Net Perceptions Inc. signed apartnership agreement with ad network and solutions company Real Media thatc...
View articleProfile marketing solutions company Engage Technologies Inc. signed amulti-million dollar expansion of its current strategic alliance withMicrosoft Co...
View articleA new industry report says that click rates have little value as indicatorsfor return on investment (ROI) optimization because their correlation tocon...
View articleAn Australian advertising media buying company has committed to a one-year deal worth AU$10 million (US$6.5 million) with US-based new media agency Do...
View articleWeb measurement company Media Metrix Inc. has launchedQ-Metrix, designed to provide in-depth qualitative data based on its largesample of Internet use...
View articleThe goal of measuring ROI is to replace seat-of-the-pants marketing with cold, hard numbers, which you can dress up into fancy charts. Whether you're ...
View articleDoubleClick Inc. said that its DART(Dynamic Ad Reporting and Targeting) application has now served 100 billionads worldwide since inception. Read More...
View articleUbrandit.com has retainedPhiladelphia-based public relations firm Gregory Communications Inc. (GCI) tocoordinate a media relations campaign to introdu...
View articleeVouchers Ltd. said it soon will letBritish teens become Internet shoppers with a new service that lets them buyonline independently yet with parental...
View articleSolbright Inc., a developer ofadvertising infrastructure solutions for Internet publishers and agencies,announced an unspecified strategic investment ...
View articleThe Gay.com Network and its eCommunity program hasattracted new advertisers over the past 60 days, including Air New Zealand,Ameritrade, BigStar.com, ...
View articleSINA.com, an Internet portal for Chineseconsumers around the world, has engaged Admerasia to create a million-dollarbranding campaign to build awarene...
View articleJanet explores the range of cost-per-action pricing and what it means to buyers and sellers. From cost-per-click to cost for registrations, contests e...
View articleIn a story dated August 12, the link to the Web site for the AdCast company was incorrect and has since been fixed. Read More...
View articleWPP Group plc said it has agreed toacquire IntelliQuest Information Group Inc.on behalf of its Millward Brown subsidiary. Read More...
View articleDigital marketing agency SF Interactive launched a new Web site for Mistic beverages,designed to promote Mistic's line of juices and iced teas. Read M...
View articleLast week America Online signed Novell as an ally in its Instant Messenger fight with Microsoft, and the most amazing thing happened. People noticed. ...
View articleGrey Advertising Inc. reported a net loss of$6.63 million for the second quarter of 1999 and a loss of $6.52 million forthe six months ended June 30. ...
View articleInteractive marketing management solutions company NetGravity said that ICONOCAST signed up to use its NetGravityAdCenter for Publishers to manage adv...
View articleDutch publishing giant VNU NV, through its U.S. subsidiary VNU USAInc., said Monday it will acquire television ratings firm Nielsen Media Research Inc...
View articleThe most clicked-on ad banner for the week ending Aug. 8 was Betty Crocker'sPop Secret ad with a 10.2 percent CTR, according to measurement firm. Read...
View articleModem Media.Poppe Tyson won an $11million-plus account with General Electric, covering a range of Internetservices. Read More...
View articleStarting an online business? One of your biggest challenges will be getting noticed among the millions of other web sites. An online branding strategy...
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