Santa Clara, CA-based USWeb/CKS Corp. launched a redesigned e-commerce site for VarsityBooks.com, an online seller ofdiscounted college textbooks. Rea...
View articleWhat happens to the distribution chain in a wired world? The answer is: Plenty. But Jim Sterne offers a smart solution that completely sidesteps the w...
View articleInternet brokerage E*Trade Group Inc. reportedly is conducting acreative shootout for its traditional advertising account, with billingsestimated at $...
View articleIs it soft porn or hard-core marketing? Decide for yourself at 7 p.m. ESTtoday when Victoria's Secret offers up a live Internet video broadcast of ali...
View articlePerson-to-person auction site eBay signed an agreement withNetscape Communications Corp. expanding their relationship to promote eBayservices on the N...
View articleNew York City-based Real Media hascreated and built asweepstakes mini-site for Honda and is running it on LEXIS-NEXIS' Academic Universe,which reaches...
View articleMountain View, CA-based Zip2 Corp., aprovider of Internet solutionsfor media companies, launched the "Internet Start "advertising programdesigned to h...
View article@Home Network Wednesday announced that itfinalized its acquisition of NarrativeCommunications, with a final price tag of $96 million. Read More...
View articleAustin, TX-based IntelliQuest InformationGroup (IQST)said it has formed IQ2.net, dedicated to providing direct marketing servicesfor the Internet. Rea...
View articleIn what is being hailed as the biggest Internet deal of its kind,America Online, Inc. Wednesday announced a$500 million advertising and marketing agre...
View articleAd network DoubleClick Inc. will move to another New York City location in a$67 million real estate transaction that includes as much as $4 million in...
View articleDeerfield Beach, FL-based eBIZnet.com Inc.said it will give away $1million in surplus banner ads to 10 nonprofit organizations during Februaryand Marc...
View articleCarpinteria, CA-based MetaCreationsCorp. said it plans todeliver "dynamic new software for Web design professionals who want to createanimated, broadc...
View articleStamford, CT-based Thomson InteractiveMedia (TIM), a provider ofonline advertising solutions, was selected by The Atlanta Journal-Constitution , a Cox...
View articleNew York City-based Fox MarketWire, an investor andbusiness news site, and Lincoln Mercury announced a cross-media advertisingcampaign promoting the n...
View articleIBM launched its latest e-businessintegrated marketing campaign--"e-business people"--with new creative work and the slogan: "People who think.People ...
View articleBT (British Telecommunications plc) and USWeb/CKSare launching a consulting service for online shopping initiatives in theUnited Kingdom. Read More...
View articleAdKnowledge said thatNew York-based interactive direct marketing agency i-traffic signed a contract makingAdKnowledge its preferred ad serving technol...
View articleAndover, MA-based CMGI Inc. signed a definitive agreement toacquire 2CAN Media Inc., a large, site-focusedonline advertising representation firm. Fina...
View articleHere's the truth: Click-through is nothing more than a convenient, easy-to-get-a-handle-on measure of an ad's ability to create an impulse response. C...
View articleLondon-based Freepages Group plc, the UK interactive branded services companyoperating under the Scoot tradingname, formed an Internetpartnership agre...
View articleOnline ad solutions company NetGravityInc. in San Mateo, CA posted a net loss for its fourth quarter endingDec. 31 of $2.66 million, or $0.20 pershare...
View articleAndover, MA-based Engage Technologies ,a providerof online precision marketing technology, promoted David Fish from vicepresident of marketing to chie...
View articleInfostrada SpA, Italy's No. 2 Internet and fixed-line telephone serviceprovider, has agreed to sell Web space to Radio e Reti, the nation's biggestadv...
View articleA new study from Saatchi & Saatchi concludes that for today’s marketers to be successful tomorrow, they had better understand “Genera...
View articleIt's time to roll out the 1999 incentive plans to sales staffs. And if the calls Janet has been getting are any indication, there is a lot of concern ...
View article24/7 Media Inc. in New York named formerAmerican Express senior manager Ken Leidner as vice president, strategicplanning. Read More...
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