Narrative Communications Corp. joined withInternet advertisers the CareerBuilder Network, Procter & Gamble and SunTrustBanks to introduce Enliven 3.0,...
View articleSeattle-based OnHealth Network Co. signed Citibank as a sponsor of its OnHealth.com site. Spending was not disclosed. Read More...
View articleAdKnowledge introduced AdKnowledgeAdvisor, a tool providing a way to measure and optimize return on Webadvertising that tracks consumers' complete res...
View article@Home Network said a new study shows thatbroadband models outperformnarrowband ad models with an increase in an ad's likability, a higheropportunity f...
View articleIn a consolidation move, IBM selected six interactive agencies, down from 60, to support its Web strategy, marketing, design and interactive advertisi...
View articleAdForce in Cupertino, CA launched AdForce One, a new program that streamlinesthe delivery of third-party ads. Read More...
View articleNetGravity and Excite's MatchLogic entered a cooperative alliance andtechnology exchange "to promote continued industry growth and facilitateinteracti...
View articlePrivately held cost-per-click ad network ValueClick said itposted an increase in net revenues for the third quarter of 143.6% over netrevenues inthe s...
View articleRare Medium Inc. signed a letter ofintent to acquire Hype! Inc. , a Canadian Internet marketing andcommunications firms. Financial terms were not disc...
View articleWallace Marketing launched WebSite-Promote Express , aimed at smallbusinesses that are making their transition to the Internet. Read More...
View articleAd-Gallery.com , an interactiveportfolioof advertising worldwide, opened its virtual doors to the creativecommunity. Read More...
View articleHewlett-Packard Co. unleashed a $125 million integratedad campaign to bolsterits share of the market for color printers. Read More...
View articleBeyond Interactive haslicensed the DoubleClick DART for Advertisers (DFA)software, in order to bring its clients a third-party ad serving solution. Re...
View articleFlycast Communications Corp. formallyintroduced ValueTrak, a solution "for tracking and maximizing the lifetimevalue of Web advertising campaigns." Re...
View articleGeneral Motors is planning a nationwide Internet ad blitz for early next year to roll outits own online car-buying service to go head-to-head with Aut...
View articleRobert Heyman, the founder of Cybernautics, is joining MSH Entertainment Inc. in Los Angeles to helpcreate what the company calls, "a children and fam...
View articleRazorfish reportedly has acquired London based Sunbather to accommodate thegrowth of its London operations. The company specializes in helpingorganiza...
View articleVeronis, Suhler & Associates released the12th annual Communications Industry Forecast, which predicts thatadvertising spending growth will be paced by...
View articleReal Media Inc. delivered an improvedversion of its Open AdStream ad server software featuring more than 20upgrades, including its recently announced ...
View articleMarketing.comm launched a new, official promotional site for the Tennessee Oilers footballteam. Billings were not disclosed. Read More...
View articleNetGravity Inc. reporteda third-quarter net loss of $2.8 million, or $0.22 per share, compared to anet loss of $1.5 million or $0.61 per share ($0.22 ...
View articleIn a play to expand its Internet advertising site representation, 2CAN Media Inc. launched Grupo NetFuerza , a subsidiaryaimed at reaching the Hispani...
View articleKraft Foods , the nation's largestpackaged food company, signed a marketing deal with America Online which will bring its KraftInteractive Kitchen Web...
View articleA new report from TechProse Inc. in New York says opt-in e-mail is "outpacingtelemarketing and traditional direct mail as the fastest growing form ofb...
View articleThe Unique Media Network , based inColumbia, SC, signed sales rep agreements with Freeride.com and Mamma.com . Read More...
View articleHealthview Euro RSCG, a division of Euro RSCG Healthcare Worldwide, acquired Nethod LLC , a strategic onlinecommunications agency in New York. Financi...
View articleUNIGLOBE Travel Online Inc. entered ajointmarketing agreement with Microsoft's MSN Expedia to feature cruises availablefrom UTO. Read More...
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