Would you buy ad types other than search from Google? Chances are, you already do. Part one of a series. Read More...
View articleCarton Donofrio hires Gatchel to head interactive media design group. Read More...
View articleThe opportunities and challenges for interactive advertising extend to your TV. Read More...
View articleCBS continues its "cable bypass" strategy to nab at-work sports fans. Read More...
View articleThe mobile Internet population uses the Web in utilitarian ways. Read More...
View articleNot that it wasn't already, but Crispin Porter + Bogusky's huge wins of VW (away from Arnold) and Sprite (away from Ogilvy) secure its status as agenc...
View articleWho better to evangelize the Internet than one of the technologists behind the global network? That's the thinking behind Google's recruiting of tech ...
View articleAccording to a new study from SEM firm iProspect, most companies engaged in search marketing are not measuring it right. Read More...
View articlePrepare for the holiday shopping season by coordinating your different media and leveraging e-mail’s strengths. Read More...
View articleA study commissioned by SEM firm iProspect found that fewer than half of search marketers are being evaluated based on business goals. Read More...
View articleThe case was resolved out of court, so advertisers are still left without legal guidance on use of trademarks within ads or as keywords. Read More...
View articleMost information media people seek for planning campaigns is only a handful of blogs away Read More...
View articleIts purchase of the gaming and entertainment network gives News Corp. a stronger foothold with a young male audience and brings it a step closer to ma...
View articleThe deal will result in a joint venture to provide search services to the Japanese market. Read More...
View articleThe deal, worth $120 million, merges a database marketing giant with one of the best-known names in e-mail. Read More...
View articleAdware player 180solutions is on a best practices binge this week Read More...
View articleAh, summer. Time to play on the beach,head out on vacation, and, if you’re a search engine, announce to the world you’ve got the largest index. Read M...
View articleInteractive agency ID Society was responsible for the strategy, creative, and Web site creation for the initiative. Read More...
View articleCreate your own PR campaign to educate recipients about your ever-evolving capabilities. Read More...
View articleInvestor Mitsui has a history of working with U.S. based digital marketing firms. Read More...
View articleBest Buy promotes Anik; Vendare hires a Midwest sales manager; Latinthre3 taps Atlas. Read More...
View articleThree leading behavioral targeting providers share a wealth of information. Read More...
View articleThe media giant expects that 50 percent of media consumed will be digital by 2007. Read More...
View articleOn Friday we reported on a few businesses that made it easy for their customers to donate to the American Red Cross Read More...
View articleWho says consumer choice is all about media? KFC is trying to tap into the phenomenon with a concept called "The Flavor Station," a New York Times (su...
View articleA multi-channel effort by P&G and the VH1 Save the Music Foundation aims to raise awareness and inspire donations. Read More...
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