Red Cross Seeks Donations of Online Ad Space
Media

Red Cross Seeks Donations of Online Ad Space

21y Zachary Rodgers

Red Cross Seeks Donations of Online Ad Space

Web site operators are invited to carry banners linking to disaster relief donation pages. Read More...

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Answers.com Gears Up for the School Year
Media

Answers.com Gears Up for the School Year

21y Enid Burns

Answers.com Gears Up for the School Year

New Teacher's Toolkit from the search site is aimed at attracting an audience of teachers and their students. Read More...

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Hispanic Agency Adds Interactive Unit
Media

Hispanic Agency Adds Interactive Unit

21y Pamela Parker

Hispanic Agency Adds Interactive Unit

Lopez Negrete, one of the country's largest Hispanic marketing agencies, hires a Beyond Interactive vet to head its new practice. Read More...

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Google Dabbling in Print Ad Brokerage
Media

Google Dabbling in Print Ad Brokerage

21y Kevin Newcomb

Google Dabbling in Print Ad Brokerage

A "limited test" with several tech-focused magazines began this month. Read More...

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Behavioral Targeting's Global Frontier
Data insights

Behavioral Targeting's Global Frontier

21y Andy Chen

Behavioral Targeting's Global Frontier

The Internet has nurtured and contributed to globalization. Globalization, in turn, will take the Internet to the next level as a business platform. R...

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Setting Objectives and Success Measures
Marketing

Setting Objectives and Success Measures

21y David Cohen

Setting Objectives and Success Measures

Don't fall into the trap of tracking and reporting everything but the kitchen sink. Follow these simple guidelines to set realistic success measures a...

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Take that, Firefox
Media

Take that, Firefox

21y Pamela Parker

Take that, Firefox

Firefox isn't the only browser brand that knows how to harness a viral community Read More...

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Love Mac Mini -- Or your Money Cheerfully Refunded
Media

Love Mac Mini -- Or your Money Cheerfully Refunded

21y Rebecca Lieb

Love Mac Mini -- Or your Money Cheerfully Refunded

Test Drive a Mac mini. Just order it at the Apple Store online Read More...

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Euro RSCG Joins "Non-Traditional" Club
Media

Euro RSCG Joins "Non-Traditional" Club

21y Rebecca Lieb

Euro RSCG Joins "Non-Traditional" Club

Euro RSCG Magnet has formed PopWorx,a New York division, to oversee marketing in "nontraditional realms like blogs, video games, product placement, ev...

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Reebok Reaches Out to PSP-ers With Site
Media

Reebok Reaches Out to PSP-ers With Site

21y Pamela Parker

Reebok Reaches Out to PSP-ers With Site

The sneaker maker embraces cutting-edge consumer technology. Read More...

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Prepare for Holiday 2005, Part 2: Online Advertising Opportunities
Media

Prepare for Holiday 2005, Part 2: Online Advertising Opportunities

21y Hollis Thomases

Prepare for Holiday 2005, Part 2: Online Advertisi...

The holiday season is looming. Are you ready? Last of a series. Read More...

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More Marketers Get Behind Ad-ID
Media

More Marketers Get Behind Ad-ID

21y Zachary Rodgers

More Marketers Get Behind Ad-ID

The number of marketers attaching the universal ad code to their ads and assets has tripled since last year. Read More...

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Pitch to Win
Marketing

Pitch to Win

21y Mark Kingdon

Pitch to Win

How clients and agencies alike can get more out of the RFP process. Read More

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Ad Network Aims for Sustainability Set
Media

Ad Network Aims for Sustainability Set

21y Zachary Rodgers

Ad Network Aims for Sustainability Set

GreenAds promises to bundle an environmentally and socially aware audience for the marketers of green and good-for-you products. Read More...

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Coremetrics Unveils Paid Search Tools
Media

Coremetrics Unveils Paid Search Tools

21y Kevin Newcomb

Coremetrics Unveils Paid Search Tools

The campaign management tools will be integrated with its Web analytics platform. Read More...

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No Mo' CMO at KO
Media

No Mo' CMO at KO

21y Pamela Parker

No Mo' CMO at KO

The wire services are reporting that Coca-Cola is eliminating its CMO position as part of management restructuring Read More...

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YSM Problems, Continued
Media

YSM Problems, Continued

21y Pamela Parker

YSM Problems, Continued

We reported that Yahoo! Search Marketing (fka Overture) had been hit with technical troubles affecting advertisers' access to accounts Read More...

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E-Mail Polices: Solution or Problem?
Email

E-Mail Polices: Solution or Problem?

21y Jeanne Jennings

E-Mail Polices: Solution or Problem?

Many companies still take liberties with their e-mail campaigns. They appear to value opt-in relationships, but recipients view their messages as spam...

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When Content Isn’t King in SEO
Search

When Content Isn’t King in SEO

21y Shari Thurow

When Content Isn’t King in SEO

Visitors want unique, high-quality site content. Is that what you offer? Read More...

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Teen, College Students Are Most Active Cell Phone Users
Data insights

Teen, College Students Are Most Active Cell Phone Users

21y Enid Burns

Teen, College Students Are Most Active Cell Phone ...

College students and teens are most active on their cell phones, both use data services in addition to voice. Read More...

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A Second Chance for a 3-D Virtual Reality?
Marketing

A Second Chance for a 3-D Virtual Reality?

21y Eric Picard

A Second Chance for a 3-D Virtual Reality?

A 1992 vision of the Internet may be coming true at last. Read More...

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EmailLabs Teams with Habeas for Deliverability Tools
Media

EmailLabs Teams with Habeas for Deliverability Tools

21y Kevin Newcomb

EmailLabs Teams with Habeas for Deliverability Too...

EmailLabs clients will be able to access Habeas' delivery metrics from the ESP's application. Read More...

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Mobile Marketing: The Time's Right to Get a WAP Site
Marketing

Mobile Marketing: The Time's Right to Get a WAP Site

21y Julian Smith

Mobile Marketing: The Time's Right to Get a WAP Si...

It's official: WAP is no longer garbage! Read More...

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Execs & Accounts for August 29, 2005
Media

Execs & Accounts for August 29, 2005

21y Zachary Rodgers

Execs & Accounts for August 29, 2005

Eyeblaster promotes and hires in account management and sales; Informative names CEO. Read More...

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U.S. Army Invades Video Game consoles
Media

U.S. Army Invades Video Game consoles

21y Enid Burns

U.S. Army Invades Video Game consoles

A partnership between the U.S. Army and video game publisher Ubisoft will produce a unique marketing campaign. Read More...

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More on YellowPages.com's Agency
Media

More on YellowPages.com's Agency

21y Pamela Parker

More on YellowPages.com's Agency

Got to speak today with Matt Crowley, VP of marketing for YellowPages.com, about the company's choice of GSD&M as an agency for its upcoming site rela...

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Censored Cell Phones Ease Parents' Minds, Wallets
Media

Censored Cell Phones Ease Parents' Minds, Wallets

21y Enid Burns

Censored Cell Phones Ease Parents' Minds, Wallets

This week BusinessWeek had an article on Motorola, and said the phone manufacturer plans to make a phone for kids Read More...

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