Live Events Online. Who "Gets" It?
Media

Live Events Online. Who "Gets" It?

21y Pamela Parker

Live Events Online. Who "Gets" It?

Should we add MTV to the list of media brands that "get" how to put on live video events online? Well, judging from the company's announcement of its ...

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Worms Smoked Out of Holes
Media

Worms Smoked Out of Holes

21y Rebecca Lieb

Worms Smoked Out of Holes

Now hear this, spammers: The FBI teamed with Turkish and Moroccan authorities and nabbed the bad guys behind authoring and distributing the Zotob and ...

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Internet and Interactive at WPP
Media

Internet and Interactive at WPP

21y Pamela Parker

Internet and Interactive at WPP

Trudging through WPP Group's impressive results released today I caught this little tidbit in a discusson if the holding company's media business: "Di...

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Layoffs in the Post-Adware Era
Media

Layoffs in the Post-Adware Era

21y Rebecca Lieb

Layoffs in the Post-Adware Era

Direct Revenue today, Claria tomorrow? The age of adware is finally facing extinction Read More...

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Brands, Trademarks, and the Brand Marketer’s Dilemma
Paid Search

Brands, Trademarks, and the Brand Marketer’s Dilemma

21y Kevin Lee

Brands, Trademarks, and the Brand Marketer’s Dilem...

Trademarks as keywords: recent news has put them back in the limelight. Read More...

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The Year of Mobile Marketing: Always Next Year?
Marketing

The Year of Mobile Marketing: Always Next Year?

21y Rebecca Lieb

The Year of Mobile Marketing: Always Next Year?

Time for a mobile alert, or is the channel still dozing? Read More...

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Error? It Wasn't My Fault!
Analytics

Error? It Wasn't My Fault!

21y Jack Aaronson

Error? It Wasn't My Fault!

Error messages say a lot about your company and how you view your customers. Read More...

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LEGO Gets Personal With Customers
Media

LEGO Gets Personal With Customers

21y Enid Burns

LEGO Gets Personal With Customers

LEGO Factory lets customers design their own LEGO sets on the Web and have them made to specification. Read More...

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Agencies Outsource Rich Media Grunt Work
Media

Agencies Outsource Rich Media Grunt Work

21y Zachary Rodgers

Agencies Outsource Rich Media Grunt Work

Rich media vendors are doing more creative production than ever before. Read More...

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Execs & Accounts for August 26, 2005
Media

Execs & Accounts for August 26, 2005

21y Pamela Parker

Execs & Accounts for August 26, 2005

OSH courts Hispanics with new site; InfoSearch Media taps Ask Jeeves vets; and Merkley + Partners wins Cold-EEZE account. Read More...

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Marsteller Adds Consumer-Generated Media Services
Media

Marsteller Adds Consumer-Generated Media Services

21y Kevin Newcomb

Marsteller Adds Consumer-Generated Media Services

The full-service advertising arm of PR giant Burson-Marsteller is giving clients a snapshot of their online positioning, along with recommendations to...

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Are the Streams A-Changin'?
Media

Are the Streams A-Changin'?

21y Ian Schafer

Are the Streams A-Changin'?

With multiple video formats to chose from, will there ever be a clear choice? Read More...

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YellowPages.com Taps GSD&M As Agency
Media

YellowPages.com Taps GSD&M As Agency

21y Pamela Parker

YellowPages.com Taps GSD&M As Agency

UPDATE: The company taps a partner to help it compete in local search. Read More...

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Meals -- and Purchases -- On the Go
Media

Meals -- and Purchases -- On the Go

21y Tessa Wegert

Meals -- and Purchases -- On the Go

Using online advertising for offline sales has always been challenging. Combining mobile marketing with branded content could change that. Read More...

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Local Search Seeks Depth, Gets Personal
Media

Local Search Seeks Depth, Gets Personal

21y Enid Burns

Local Search Seeks Depth, Gets Personal

Local search sites are soliciting user-provided content for credible referrals. Read More...

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Yahoo! Search Marketing Works to Restore Access
Media

Yahoo! Search Marketing Works to Restore Access

21y Pamela Parker

Yahoo! Search Marketing Works to Restore Access

A weekend upgrade turns into a weekday headache for paid search advertisers. Read More...

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Five Fantastic E-Mail Tactics
Email

Five Fantastic E-Mail Tactics

21y Al DiGuido

Five Fantastic E-Mail Tactics

Make this holiday season great by fine-tuning those e-mail communication strategies and tactics. Read More...

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Site Goes Dark for Mountain Dew Pitch Black II
Media

Site Goes Dark for Mountain Dew Pitch Black II

21y Pamela Parker

Site Goes Dark for Mountain Dew Pitch Black II

A video-heavy site tells the story of one very dedicated Mountain Dew aficionado. Read More...

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Jenny from the (Auction) Block
Media

Jenny from the (Auction) Block

21y Enid Burns

Jenny from the (Auction) Block

Overstock.com Auctions pushes Jennifer Lopez' new clothing line by putting samples up for bid. Read More...

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CEO Shift at Viewpoint
Media

CEO Shift at Viewpoint

21y Pamela Parker

CEO Shift at Viewpoint

There's a new top dog at rich media firm Viewpoint Read More

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Worksafe. But Not TV-Safe
Media

Worksafe. But Not TV-Safe

21y Rebecca Lieb

Worksafe. But Not TV-Safe

Now this is rich media! In every sense of the word Read More

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Your Job vs. The Algorithm
Media

Your Job vs. The Algorithm

21y Rebecca Lieb

Your Job vs. The Algorithm

Our inimitable columnist Sean Carton found what may be the best-ever example of Web marketing gone horribly, horribly wrong. He shared it with bOING b...

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Ideas for Your Next E-Mail Marketing Meeting
Email

Ideas for Your Next E-Mail Marketing Meeting

21y Karen Gedney

Ideas for Your Next E-Mail Marketing Meeting

A list to keep in your pocket for a rainy day. Read More...

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Fake Registration Push Draws Shrugs, Watchfulness
Media

Fake Registration Push Draws Shrugs, Watchfulness

21y Pamela Parker

Fake Registration Push Draws Shrugs, Watchfulness

A 'database poisoning' petition doesn't seem to worry publishers or media buyers, but the trend it represents is getting their attention. Read More...

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Claria Makes Changes at the Top
Media

Claria Makes Changes at the Top

21y Kevin Newcomb

Claria Makes Changes at the Top

A new management team will lead the company's attempts to transform from pop-up ad vendor to behavioral marketing network. Read More...

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Execs & Accounts for August 24, 2005
Media

Execs & Accounts for August 24, 2005

21y rumo

Execs & Accounts for August 24, 2005

Sharpe Partners hires and promotes; Smarter.com names VP of communications; and WPNI picks mobile marketing partner. Read More...

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Instant Messenger Services Brace for Google's Entry
Audience

Instant Messenger Services Brace for Google's Entry

21y Enid Burns

Instant Messenger Services Brace for Google's Entr...

Google Talk enters the instant messenger space at a time when IM client market share diminishes. Read More...

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