Kraft Recipes on Your iPod
Media

Kraft Recipes on Your iPod

21y Enid Burns

Kraft Recipes on Your iPod

A branded application lets iPod owners browse recipes using the device's scroll wheel and look up ingredients while at the grocery store. Read More...

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Multichannel Marketing Challenges, Part 1
Analytics

Multichannel Marketing Challenges, Part 1

21y Bryan Eisenberg

Multichannel Marketing Challenges, Part 1

Multichannel marketing and sales efforts create many new opportunities but also new problems. What to expect, and how to handle it. Read More...

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Advertising at the Speed of Broadband
Media

Advertising at the Speed of Broadband

21y Dorian Sweet

Advertising at the Speed of Broadband

Utilizing speed to deliver a marketing message is a dimension of the rich online experience we've only begun to explore. Read More...

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Google Tests "Commercial" Results In Organic Listings
Media

Google Tests "Commercial" Results In Organic Listings

21y Sean Michael Kerner

Google Tests "Commercial" Results In Organic Listi...

Google is testing interspersing alternate listings that appear to be commercial in nature into organic search results. Read More...

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Seeking Comment: Video Game Ads
Media

Seeking Comment: Video Game Ads

21y Zachary Rodgers

Seeking Comment: Video Game Ads

Agencies and clients: I'm interested in hearing from those of you who have extended campaigns into 3D video game environments, or are considering doin...

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Social Networking Meets Local Search
Local

Social Networking Meets Local Search

21y Justin Sanger

Social Networking Meets Local Search

Together, social networking and local search are greater than the sum of their parts. Read More...

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Mamma Looks to Seal Deal with Copernic
Media

Mamma Looks to Seal Deal with Copernic

21y Kevin Newcomb

Mamma Looks to Seal Deal with Copernic

Mamma.com resumes stalled talks to acquire the desktop search provider. Read More...

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Contextual Network War Starts With a Blog
Media

Contextual Network War Starts With a Blog

21y Zachary Rodgers

Contextual Network War Starts With a Blog

An AdSense blog comes at the start of what's expected to be a great contextual ad rivalry between Google and the Yahoo! Publisher Network. Read More...

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IM an "American Idol" Experience
Media

IM an "American Idol" Experience

21y Tessa Wegert

IM an "American Idol" Experience

Why Internet media buyers should get excited about a new season of TV programming. Read More...

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Yahoo! Launches New Music Service with Multichannel Campaign
Media

Yahoo! Launches New Music Service with Multichannel Campaign

21y Kevin Newcomb

Yahoo! Launches New Music Service with Multichanne...

The Yahoo! Music Unlimited campaign featuring 'Minipops' kicks off at MTV's Video Music Awards. Read More...

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Enhanced Froogle Mobile
Media

Enhanced Froogle Mobile

21y Enid Burns

Enhanced Froogle Mobile

Google's comparison shopping site, Froogle, a mobile edition so consumers can compare prices online while at the store Read More...

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A Business Case for SEM
Search

A Business Case for SEM

21y P.J. Fusco

A Business Case for SEM

Put your SEM program on target -- and keep it there. Read More

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Execs & Accounts for August 17, 2005
Media

Execs & Accounts for August 17, 2005

21y Zachary Rodgers

Execs & Accounts for August 17, 2005

AKQA hires Xbox creative; ComScore ups Pearson. Read More

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Yahoo! Brings Community to Local Search
Media

Yahoo! Brings Community to Local Search

21y Kevin Newcomb

Yahoo! Brings Community to Local Search

Yahoo! has updated its local search product, broadening search results beyond business listings to include user-generated content. Read More...

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Marketers Debate a 'Top 500' List for Blogs
Media

Marketers Debate a 'Top 500' List for Blogs

21y Enid Burns

Marketers Debate a 'Top 500' List for Blogs

Media buyers disagree on the value of the Feedster 500 as a consideration tool for ad placements in Weblogs. Read More...

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Shaping Consumer Behavior
Data insights

Shaping Consumer Behavior

21y Andy Chen

Shaping Consumer Behavior

We have a chance to shape consumer behavior rather than simply monitor and react to it. Read More...

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CRM: Everyone's Doing It
Marketing

CRM: Everyone's Doing It

21y David Cohen

CRM: Everyone's Doing It

CRM is no longer a specialized skill set for the direct response elite. Read More...

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Online Is Destination for Travel Booking
Marketing

Online Is Destination for Travel Booking

21y Sean Michael Kerner

Online Is Destination for Travel Booking

Consumers research travel on multiple sites, but book directly with airline and hotel sites. Read More...

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Virtual Reality TV
Media

Virtual Reality TV

21y Rebecca Lieb

Virtual Reality TV

Would you please turn down that smell on the TV? I'm trying to make dinner! "The Japanese Communications Ministry is to establish a research group tha...

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Confusion about the GEICO v. Google ruling
Media

Confusion about the GEICO v. Google ruling

21y Zachary Rodgers

Confusion about the GEICO v. Google ruling

It seems that the recent release of a written decision in the GEICO v Read More...

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Prepare for Holiday 2005, Part 1: Comparison Shopping Search Engines
Media

Prepare for Holiday 2005, Part 1: Comparison Shopping Search Engines

21y Hollis Thomases

Prepare for Holiday 2005, Part 1: Comparison Shopp...

The holiday season is looming. Are you ready? Part one of a series. Read More...

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Consumers Want Personalization -- and Privacy
Marketing

Consumers Want Personalization -- and Privacy

21y Sean Michael Kerner

Consumers Want Personalization -- and Privacy

Users want the benefits of personalization, but are unwilling to trade their privacy to get it. Read More...

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Miva Settles Patent Suit, Reports Net Loss
Media

Miva Settles Patent Suit, Reports Net Loss

21y Kevin Newcomb

Miva Settles Patent Suit, Reports Net Loss

The newly-rebranded Miva put its legal woes with Yahoo! behind it, but still faces an uphill path to profitability. Read More...

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The CGM Revolution
Marketing

The CGM Revolution

21y Mark Kingdon

The CGM Revolution

An enormous, fundamental change is afoot in the media world. Is it time to think about sponsoring a community? Read More...

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OMG BSB R GR8!
Media

OMG BSB R GR8!

21y Kevin Newcomb

OMG BSB R GR8!

The Backstreet Boys have tappedVibes Media to provide interactive text messaging services for their latest tour. Read More...

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Carat's Top Search Exec Departs
Media

Carat's Top Search Exec Departs

21y Zachary Rodgers

Carat's Top Search Exec Departs

Ron Belanger goes to BuyDomains, which plays in direct navigation. Read More...

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E-Mail Append: Opt-In or -Out?
Email

E-Mail Append: Opt-In or -Out?

21y Jeanne Jennings

E-Mail Append: Opt-In or -Out?

Vendors focus on the quantity, rather than the quality, of e-mail append. Some best practices for getting the most out of e-mail appends. Read More...

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