One of behavioral marketing's biggest challenges is properly identifying members of a given target audience. Behavioral targeting can offer a variety ...
View articleDiscover who the key players in the paid search arena are with this new publication. Read More...
View articleThe agency will unify search and affiliate marketing practices under one leader. Read More...
View articleMore data needed before setting a course, according to the IAB. Read More...
View articleA little while back, our Kevin Newcomb chronicled advertisers' thoughts on the difficulty of measuring that much-talked-about format, the podcast Read...
View articleA new CEO surfaces at Lycos; the company plans to refocus the portal-turned-social-networking site -- again. Read More...
View articleIn a bid to build up its user-generated local content, Yahoo! is giving away. Read More...
View articleHello? This is your customer calling. Read More
View articleThe movie ticket seller taps the eBay community in a partnership that links related sections of the sites. Read More...
View articleMapping and the Internet have teamed up to deliver a wondrous new world of community relations. Brand marketers, listen up! Read More...
View articleFive questions to help prepare for a consumer-centric ad campaign. Read More...
View articleEighty thousand new blogs launched today. One of them is ours. Read More
View articleAdvertisers will be able to reach kids and adults, music lovers and news junkies, and other targeted viewers. Read More...
View articleThough consumers ranked plan aggregator sites highly for customer experience, most have never heard of the aggregator sites. Read More...
View articleThe blog's up at last! A little background on why we finally decided to blog is here . Thanks very much for taking a look Read More...
View articleOld methods still drive response, even among "experts." Read More...
View articleA brief look at search engines' main algorithmic challenges. Read More...
View articleThe consumer Web is a cool place to hang out. But be advised: the rules of advertising are changing. Read More...
View articleOnline advertising saw double-digit growth, while print ads grew slightly. Read More...
View articleBluestreak hires Infospace exec; Accipiter Inks Clear Channel; ePrizewins accounts; AutoTrader sponsors Monday Night Football. Read More...
View articleBefore you jump on the latest bandwagon, buy the IT guys a pizza. Read More...
View articleThe "Click. Stretch. Win." online game highlights the airline's premium seating with more legroom. Read More...
View articleGoogle got back to me today with a little more detail and a lot more screenshots of the "commercial" organic search results we covered today in ClickZ...
View articleEarlier this year, Glamour magazine ran a film promotion with Moxie Pictures titled "Reel Moments Video." The contest called for written accounts of i...
View articleMore ads on Google’s SERP and other changes have significant ramifications for advertisers. Changes you can expect, and how to deal with them. Read Mo...
View articleThe 'super-agency' approach appears to be a boon for interactive's integration. Read More...
View articleHeekin to helm Grey Worldwide; Amazon offers retail clients SEM services from Efficient Frontier. Read More...
View article